timpa project 10 2010 eng
TRANSCRIPT
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www.altesys.com
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“Self Service” Hearing Tester (Project Timpa)
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www.altesys.com
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Altesys Group todayAltesys Group is a leader in the ICT convergence market with solutions for corporate communication and client relations, offering a range of 5 product lines which emphasize the brands, the products and the skills of the companies which constitute the Group.
Contact
Center
Customer
Relationship
Management
Telecommunications
for SME
Test &
Measurement
Mobile Audio
communication
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The opportunity:
Only 20% of potential users are adopting a hearing aiddevice.
Generally the adoption is late in life with a consequentloss of business for the vendors.
The majority of potential users do not autonomouslychose to go to an audiology centre.
Many of them acknowledge that they suffer from ahearing deficiency – we just have to gently pull themto the solution.
The best way is to “intercept” these people wherethey are normally spending time as part of theirdaily routine.
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Timpa - the solution
A basic hearing tester for use by the public, deployed in“non conventional” sites.
The “self service” mode and evident physical presencecapture the interest of those who are shy or reticentabout entering a “Hearing Aid Shop”.
It increases the number of “virtual hearing centres” inany location.
Expand brand visibility, multiply brand presence, evenjust standing there it raises hearing-health awarenessand pushes brand.
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Concept idea:
Values:
Promotes the brand, enhances promoter-assisted campaigns, captures reluctant prospects in a non conventional context.
Helps to increase the marketing database and the sell out of related products (headphones, ear plugs, batteries, etc.).
Locations:
Pharmacies, opticians, shopping centres, hospital/doctor’s waiting rooms, motorway rest-stops, etc.
Characteristics:
Robust, easy to use, fast, free standing, evident and low cost.
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Some design ideas:
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Ambientation concept
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“Self Service” Hearing Tester(Project Timpa)
The ideal product offering a quick basic level solution for estimating a prospect’s hearing profile.
Robust, easy to use, prints a report on thermal paper.
Via PC may be personalised with the hosting pharmacy name, address and name of the official “Hearing Aid Shop”.
Ample display supplies the step-by-step user instructions during the test.
A brochure dispenser promotes products and services.
Dimensions (typically 1.2m high) and 20kg weight.
All with one button…foolproof.
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“Self service” Hearing Tester
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“Self Service” Hearing Tester results
Report slips:
Three standard result types
“your hearing is normal..”
“you may have some mild hearing problem…”
“you may have a hearing problem…”
There will ALWAYS be a clear disclaimer statement that this is not an official audiometric test and in case of any suspect result it is recommended to consult a specialist.
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“Self Service” Hearing Tester, results
Statistics and data:
The totem software can download logged data for analysis at HQ.
Data may include information such as:
Number of test;
Test results;
Date.
This will allow for expansion of the Marketing Data Base with useful prospect profile information.
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Typical marketing redemption
Immediate ROI:
Placement of “Self Service” Hearing Tester in area with expected walk-through of 500 visitors;
10% Rate of usage: 50 tests;
70% Of the results are “positive” and the marketing data acquired for future activities (privacy form);
32% Visits to the “Hearing Aid Shop” for a complete test: 16 prospects.
+ =Total potential
Market coverage
Hearing Aid Shop Alternative market site
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The project’s evolution
Optimized “Hearing Aid Shop” appointments in real time.
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Contact Center
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VoIP
“Self Service” Hearing Tester
Internet
Audiologist agenda
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Customers survey report
Best location to test:
80% of the users consider the product extremely easy to use.
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Altesys: a single partner solution
Project management
Test on site with hostess
support
Data entry, Telemarketing and agenda
management
After test survey
DB marketing and CRM
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To contact us:
www.altesys.com
E-mail: [email protected]
Viale Longarone, 35
20080 Zibido San Giacomo (Milan)
Tel. +39–02-488863.1