Timeline

• January 2004: Zuckerberg begins writing Facebook.

• January 11, 2004: Zuckerberg registers thefacebook.com domain.

• February 4, 2004: Zuckerberg launches Facebook.

• June 2004: Facebook moves its base of operations to Palo Alto, California.

Timeline (Cont.)

• August 23, 2005: Facebook acquires Facebook.com domain for $200,000.

• September 26, 2006: Facebook is open to everyone aged 13 and over.

• August 2008: company valuation of between $3.75 billion to $5 billion.

• September 2009: Facebook claims that it has turned cash flow positive for the first time.

Timeline (Cont.)

• October 1, 2010: The Social Network, a film about the beginnings of Facebook is released.

• January 2011: $500 million is invested into Facebook for 1% of the company, placing its worth at $50 billion.

• May 2012: Facebook IPO, initial price set at $38 a share. Company worth more than $100 billion.

• September 2012: Alexa - No. 1 Website• October 2012: Total number of Facebook users

reaches 1 billion.

Money making

• 2010: $0.8 billion• 2010: $1.86 billion• 2011: $3.71 billion• 2012:…• Primarily from Advertisement

SWOT Analysis-Strength

• It offers a platform for different people and share ideas, applications, and get conversations.

• It has a renowned name as a social networking website.

• One of the fastest evolving and adopted website.• Translated in more than 70 languages.• Customers loyalty level is very high.• The financial position is very strong.

SWOT Analysis-Weak

• Due to the innovative steps changing in the look of Facebook, there are many liabilities regarding its use such as the bugs and problems that the users face in operating the website.

• The user gets an alien feeling as proper feedback is not being provided to him/her regarding his/her problem, mostly there are FAQs and options to choose from.

SWOT Analysis-Weak(cont.)

• The flash animation banners are quite distracting, and need to be positioned in such a ways that it does not get in the way of the user.

• Adding application on Facebook is quite a feat, and spamming friends to add the same application as well.

SWOT Analysis- Opportunity

• The users specially can relate and share important information to their friends, business partners. They can easily create business partners.

• Facebook has a wide use of collecting user data through polls and survey regarding different services for different businesses and collect valuable data that can be useful for different businesses before investing in any area.

SWOT Analysis- Opportunity (Cont.)

• The mobile engagement for Facebook has brought about a lot of significant changes in the lives of the users, as they can stay connected with their friends without being disconnected with their work or routine.

SWOT Analysis- Threat

• Facebook privacy settings are time and again disrupted that made it leak millions of private photos of people over the internet, it is advisable that facebook should tight the security measures and devise such techniques that will not understate the privacy of the user.

• The configuration of different options in Facebook is quite time consuming, and most of the users who do not have sufficient knowledge will have their privacy being exploited.

SWOT Analysis- Threat

• The applications and programs mature quickly and the users get bored quite easily after some attempts at using the applications. Most of the applications have a one-time usage and hence boring.

• Its competitors are getting stronger.