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8/14/2019 Time Left Quiz Start Time: 10:00 AM

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Quiz Start Time: 10:00 AM

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87sec(s)

Question # 1 of 25 ( Start time: 10:00:10

AM )

Total Marks: 1

During which stage of new product development does the firm consider profitability?

Select correct option:

Idea generation

Business analysis

Product development

Compatibility research

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88sec(s)

Question # 2 of 25 ( Start time: 10:00:48AM )

Total Marks: 1

Which of the following number refers to the Universal marketing functions?


Seven

Eight

Nine

Ten



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Total Marks: 1

Which of the following environment includes forces that create new technologies, creatingnew product and market opportunities?



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Societal environment

Cultural environment

Technological environment

Natural environment



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Total Marks: 1

Sale is decreasing due to substitute product, this statement related to which one of the

following research?Select correct option:

Causal research

Observational research

Experimental research

Survey research



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Total Marks: 1

People vary in their emphasis on serving themselves versus serving others reflects which ofthe following views?


Peoples views of themselves

Peoples views of others

Peoples views of organizations

Peoples views of societies



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Question # 6 of 25 ( Start time: 10:03:20

AM )Total Marks: 1

All of the following are major steps in developing new products EXCEPT:


Test marketing

Evaluation of competitors

Business analysis

Idea generation



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Total Marks: 1

Which one of the following represents large growing kid and teen market?


Baby boomers

Generation-X

Generation-Y

Echo boomers



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s)


Total Marks: 1

Defining the problem and research objectives; developing the research plan; collectinginformation; analyzing the information; and presenting the findings, these are steps of whichof the following steps?



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Marketing survey

Marketing intelligence

Marketing research

Marketing study



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Total Marks: 1

Companies should set up systems that _____ customer to complain.


Discourage

Encourage

Do not allow

None of the given options



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Question # 10 of 25 ( Start time:10:05:29 AM )

Total Marks: 1

Orders can be submitted by which of the following ways:


By mail or telephone

Through salespeople

Via computer

All of the given options



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Total Marks: 1

Which of the following sets refers to the sequence of marketing management functions?


Control implementation market planning

Market planning control implementation

Implementation control market planning

Marketing planning implementation - control



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Total Marks: 1

If a company raises its price per unit, but keeps total fixed cost and variable cost per unit thesame, the break-even point will be lower.


True

False



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Management at Happy Motors must decide what mix of compensation elements to offer theirsales force. Which of the following is NOT one of the four basic types of compensation plans?


Straight commission

Straight salary


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Salary and commission

Commission and bonuses



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Total Marks: 1

Personal selling tries to achieve three general goals: finding prospects, convincing prospectsto buy. Select another goal of personal selling from the following:


Being aware of competitors' sales activities

Depending on one-sale customers

Avoiding repeat sales

Keeping customers satisfied



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An arrangement in which a supplier grants a dealer the right to sell products in exchange forsome type of consideration is:


Wholesaling

Retailing

Franchising

Warehousing



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Question # 16 of 25 ( Start time:

10:08:56 AM )Total Marks: 1

Economic factors focus on which one of the following concepts?


Level of economic development

Bureaucracy

Behavioral pattern

Stability of government



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Total Marks: 1

In the Boston Consulting Group approach, which one of the following is a measure of companystrength in the market?


Relative market share

BCG matrix

Business portfolio

Market growth rate



Time

Left

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sec(s)


Total Marks: 1

Maslow has a list of human needs from the most pressing to the least pressing. They includeall of the following EXCEPT:



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Physiological need

Safety need

Need recognition

Self-actualization



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Total Marks: 1

Which one of the following reflects customer markets?


Open markets

Fixed price markets

Stock markets

Reseller markets



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Which one of the following stage of the product life cycle generates most sales revenue forthe firm?


Introduction

Growth

Maturity

Decline



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Question # 21 of 25 ( Start time:

10:11:58 AM )

Total Marks: 1

A company can increase its business in four ways. Which is not one of these ways?


It can add new product lines, thus widening its product mix.

It can lengthen its existing product lines.

It can add more versions of each product and thus deepen its product mix.

The company can discontinue some of its lines.



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Total Marks: 1

A change in an individual's behavior prompted by information and experience refers to whichone of the following concept?


Learning

Role selection

Perception

Motivation



Time

Left

89

sec(s)


Total Marks: 1

The fact that organizational customers purchase products to be used directly or indirectly inthe production of goods and services to satisfy customers' needs. This situation shows whichof the following demands?



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Joint

Derived

Inelastic

More fluctuating



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Total Marks: 1

Anything that can be offered to a market for attention, acquisition, use, or consumption and

that might satisfy a want or need refers to which one of the following concepts?


Product

Price

Place

Promotion



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Total Marks: 1

Three key issues associated with initiating price changes are, the circumstances, the tacticsand:


Sales targets

Bad publicity

Stock levels

Competitor reactions


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