Orders

50% Syndication made easy with TIE Kinetix

Orders

P4 ~ 2012 ~ TIE

TOTAL iNTEGrATEd E-COMMErCE

Orders

50% Syndication made easy with TIE Kinetix

Orders

TIE ~ 2012 ~ P5

ThinkOutside

the Cloudin today’s world of technological innovation, changes occur rapidly. The conse-quences of these changes, especially in software solutions, are the ability of organizations to maintain state of the art technology. iT departments are expensive to maintain and resources of management, time and money are at play. An article by Patrick van Boom, director Global Marketing & sales, TiE holding N.V.

Changes New technology is now available to aid companies implement their strategy. Web 2.0, SaaS and Cloud Computing are recent concepts in the world of technology. Multi-channel media, contextual advertising, and social media are examples of how dynamic, in the moment, and fast paced business online can be. In a similar fashion, innovative companies moving their processes to the cloud have become more common helping alleviate the cost sensitive pressure decision makers face.

The need to generate revenue and profit is the fundamental goal of all businesses. Therefore, management attention to all aspects of the core

fundamentals is at the forefront of every business. In order to stay competitive in their sector, businesses must find new ways to optimize processes.

Author Patrick van Boom ~ illustration Rick Cedrone | Remco Baars

At the same time IT solutions are moving from technology based decisions to business value based decisions. Marketing is now a fundamental driver of IT purchasing, and, that trend shows no signs of stopping, or even slowing down, any time soon. According to Forbes, five years from now CMOs will spend more on IT than CIOs.

The Task ahead Executive managers who need to find the best ways to integrate new technologies in their organizations are faced with an important decision: Do-it-yourself or outsourcing. TIE’s mantra therefore is “Make technology perform so you can focus on your business.”

What is the real business value for customers moving to ‘The Cloud’? Many organizations choose to outsource their software based solutions and IT infrastructure,

“Benefit from

techno logyinnovation

while staying

focused on the core business.”

The Challenge Focus, focus, focus! Management must pay close attention to its market, and provide competitive products and services. Productivity in all processes is required to keep costs down, and keep a constant eye to opportunities for further reduction. Technology changes are a two-way sword. On the one hand it offers opportunities. On the other hand, it diverts management attention, and other resources to an area that are time consuming and expensive.

The challenge is to benefit from the technological opportunities while staying focused on the core business and compe tencies.

Orders

50% Syndication made easy with TIE Kinetix

Orders

P6 ~ 2012 ~ TIE

allowing them to focus on their core business. This will remove resources spent on non-core competencies so key staff can apply emphasis on critical business activities. This also allows them to avoid underutilized staff and carrying extra infrastructure, typically required for disaster resiliency. This strengthens business values such as faster time-to-market, predictability, lower development and operating costs and immediate access to latest technologies and innovations.

Cloud computing capabilities are fundamentally shifting the competi-tive business landscape by providing a new baseline for creating and deliver-ing value to customers. Applications and social connectivity trends are creating a perfect storm of opportu-nity, enabling cloud adopters to transform internal operations, customer relationships and industry value chains.

When you trust your solutions to the cloud it is imperative to rely on your business partner. This partner therefore must understand your business, and be able to translate business needs into solutions, provide excellent customer service and support and should be robust, seasoned and agile at the same time.

how TIe kIneTIx fITs In TIE Kinetix has a long lasting experience in all three of its solution areas. Founded in 1987 when EDI and Business Integration were first evolving, TIE was a true pioneer, and innovator. At the start of the millennium when dotcoms and web shops were still developing, and the concept of content syndication didn’t exist, TIE was

Marketing, Sales, and Fulfillment! Our solutions connect these dots, in creating a closed-loop for major business processes. In doing business online, E-Commerce is not just selling online, E-Commerce is supporting and integrating your major business processes, online and with your business and trading partners. That is Total Integrated E-Commerce!

Within this approach, TIE delivers software-based web-centric solutions. These solutions empower organiza-tions to improve their supply chain efficiency and coordination. Our three integrated platforms (Content Syndication, E-Commerce, Business Integration), together called TIE Kinetix, enable business partners to work seamlessly together on the major business processes throughout the supply chain.

ThInk ouTsIde The Cloud, ThInk T.I.e. TIE Kinetix takes care of the technology, latest developments and innovations so our customers can focus on their business, stay ahead of the curve and enables our customers to think outside the cloud. TIE Kinetix allows technology to perform so our customers and partners can focus on their business.

Logistics

MarketingSalesFulfillment

Orientation

TransactionSell

Deliver

“Appli cations and social

connectivity trends are creating a

perfect storm of

opportunity.”

defining the first solutions for early adopters in these market spaces.

ToTal InTegraTed e-CoMMerCe (T.I.e.) Technological development ensures productivity in supply chain activities and will rely increasingly on the Internet to conduct business. Marketing executives require new tools to empower their channels with marketing and product information. Consumers and industrial users will perform more of their purchasing activities online. A shift to managed services and Software as a Service (SaaS) reduces high self-managed costs.

TIE brings together the technology needed for the major business processes of