think outside the building
TRANSCRIPT
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Think Outside theBuilding
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Introduction Thinking outside the box is a
popular metaphor for creativity.
But recent major systemicchallenges (the financialcrisis, health care reform,
and climate change, amongothers) require new ideassignificantly bigger than a
mere box.
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Important The greatest future
breakthroughs willcome from leaderswho encouragethinking outside awhole building full of boxes.
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Inside-the-buildingThinking
Inside-the-building thinking isthe hallmark of establishments,whose structures inhibitinnovation.
Once the architecture is set,vested interests divide up thefloors and reinforce existingpatterns and practices.
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DevelopingNew Solutions
They pay most attention tosimilar-looking competitors
in markets already served. They focus on enhancing
the use of existing
capabilities rather thandeveloping new solutionsto emerging problems.
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Steps Outside theBuilding
In contrast, even small stepsoutside the building facilitateproductive change.
Many technology companiesplace engineers in customersfacilities to shorten feedbackloops for rapid prototyping of
new products.
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Business CasesBrazil
The Bank Santander in
Brazil increases itsattractiveness to toptalent by mounting crime-
reduction and cleanupefforts in bankneighborhoods.
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Business CasesJapan & USA At Japanese electronics maker
Omron, sales representativesidentify product developmentopportunities by finding customersunsolved problems.
IBM educates future global leadersoutside classrooms, sendingdiverse teams to unfamiliar countries to tackle tough
challenges.
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Business CasesUSA To speed innovation at P&G,
former CEO A.G. Lafley
looked well outside thebuilding. He built on Peter Druckers
concept of the meaningfuloutside and had employeesidentify consumers needs by
living in peoples homes.
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Conclusion
But to do all thateffectively, they mustfirst jump out of thebox and leave thebuilding.
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Lico Reis Consultoria& LnguasRoberto Lico Reis
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