thyrodip strategy slides
TRANSCRIPT
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INTERNAL SALES YTD JUNE’11(VALUE IN LACS)
The YTD ACH is 18 % and have to push 5mg & 10mg strength more.
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MARKET TREND: ORG MAY’11
Market is of 32 crs & growing by 13 % Neomercazole from Piramal is the major player in the market
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STRENGTH & PACKING OF THYRODIP
The only Indian brand w
hich
complie
s with
Intern
ational p
ackaging
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ADVANTAGE OF POLYTHENE PACK
Retailer level•No chances of breakage•Distinct Shelf Visibility•Quality appeal due to its white colour pack•Low Chance of Substitute
Patient level•Easy to carry
•Moisture absorbent (Silica Gel in pouch form) which ensures non-contamination (unlike cotton mobs)
•Complete protection from light
Product
level•Only brand available in
USFDA compliant
Polythene pack.
•Air Tight silver
packaging ensures better
efficacy till the last tablet
Thyrodip is White plastic bottle with a silica gel pouch
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TARGET AUDIENCE
Consulting Physician
Endo/Diabetologist
Cardiologist
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ACTION PLAN
Focus majorly on 10 core Prescriber
Attack Neomercazole , Antithyrox & Thyrocab prescriber aggressively
– Versus competitor’s:• Highlight the benefit of Unique packaging• The only brand available in USFDA Compliant Polyethelene
pack.
– Ensures better efficacy– Patient Friendly
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COMMUNICATION : VA
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USP’S OF THYRODIP
◦ HDPE (High Density Polyethylene pack)
◦ Approved by USFDA
◦ Low chance of Substitute
◦ Complete protection from light
◦ Unique airtight silver foil sealing
◦ Ensures complete efficacy till the last tablet in the bottle
Only brand available in International packaging in India.
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THYRODIP PAPER DISPENSER
Objective: As a brand reminder for all Drs to
start prescribing our Thyrodip with emphasis
on USFDA approved polyethylene pack.
Target Customers: 10 C.P
Month of Utilization : Sep’11
Allocated Quantity:10/ME
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THANK YOU !