digital marketing strategy that works - webinar slides
DESCRIPTION
Digital Marketing Strategy that works - Webinar Slides - For more FREE training go to http://www.digitalbusinessinstitute.com/freetrainingTRANSCRIPT
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Digital Marketing Strategythat works
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Track your time and your employees time to see where you are making the most money.
Sign up for FREE today at timeblitzer.com using the promo code 'dbi'
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• Digital Marketing Specialist
• Co-founder of the Digital Business
Institute
• Training/Mentoring Business Owners
for over 8 years
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• 10 Digital Marketing Courses – All online
• What to do and how to do it
• Real-life experiences that work
• Video based tutorials, step-by-step, screen-by-screen
• 24/7 Access for 3 months
• Online support/discussion forum
• €93 - €75 + VAT
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What we are going to cover in the next 30 minutes
•Our Promise
•Our Message
• Pain/Pleasure Principle
• Customer Profiling - Define our Bob/Barbara
• Choosing which social network to use
• Publishing Plan
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STRATEGY
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Promise
Our promise is what we commit to deliver
We use promise because we understand the concept since we were children.
We know when a promise is made and know when a promise is broken.
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Promise in Business
We make promises to customers in business whether we know it or not.
Why, because it is expected by customers whether implied or not.
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My Promise in this Webinar
In this webinar, I promise I will show you how to create an effective Digital Marketing Strategy in 30 minutes.
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My Promise – Online Courses
In my online courses, I promise I will show you how to use Digital Marketing effectively to increase sales and save time & money
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Your Promise
In your business, what is your promise?
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Your Message
When you know what your promise is, you can be clear with your message(s)
What is your message based on your promise?
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Pain/Pleasure Principle
People make decisions to avoid pain or get pleasure, therefore one message I can share that gives pleasure or removes pain is……………………….
Example: Advice e.g. in a blog post or Facebook update
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Pain/Pleasure PrinciplePeople make decisions to avoid pain or get pleasure, therefore one action I can take and then share is ……..
Example: Create or do something and then share it in your blog, on Facebook/Twitter
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Pain/Pleasure Principle
Highlight the pleasure people get or pain they avoid from listening to and ultimately buying from you.
Example: More money, less time wasting
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People also make decisions based on emotion
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What emotion are people feeling when they interact with your business?
Plutchik’s Wheel of Emotions
What emotion do you want people to feel when they interact with your business?
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Define my Bob/Barbara
Age Gender Location Likes/InterestsGroup 1Group 2Group 3
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What Social Network do they use?
Facebook Twitter LinkedIn Blog YouTube Pinterest Google+
Group 1Group 2Group 3
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Publishing Plan - Content
The list of topics I am going to talk about are:________________________________________________________________________________________________________________________________________________________________
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Publishing Plan - Schedule
Facebook Twitter LinkedIn Blog YouTube Pinterest Google+
Frequency 4/Day 4/Day 4/Week 1/Week 1/Month 1/Day 1/Day
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Publishing Plan – Content Source
The sources I am going to use are:
•Blogs – feedly.com•Google Alerts – google.ie/alerts•Facebook (Facebook Lists)•Twitter (Twitter Lists)
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Final tips
• People buy when they are ready to buy, not when you are ready to sell. Digital Marketing keeps you ‘front-of-mind’.• Great marketing is joining the conversation a person is
already having with themselves. Social Media is a conversation.• Advertising is an interruption unless it is relevant, then it
becomes information. Knowing your Bob/Barbara will help you be relvant. • Add value, give before you ask.• People make choices to avoid pain/get pleasure and based
on emotion – ‘sell the sizzle, not the sausage’.
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• 10 Digital Marketing Courses – All online
• What to do and how to do it
• Real-life examples that work
• Video based tutorials, step-by-step, screen-by-
screen
• 24/7 Access for 3 months
• Online support/discussion forum
• €93 - €75 + VAT
![Page 25: Digital Marketing Strategy that works - Webinar Slides](https://reader036.vdocuments.us/reader036/viewer/2022062617/54bd2c404a7959c4198b45b6/html5/thumbnails/25.jpg)
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Today’s Webinar Bonus
Buy 1, get 1 FREE
Order any 1 of our 10 coursesI will register you on a second course of your choice for FREE
BONUS VALUE: €93
Ends tomorrow
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Track your time and your employees time to see where you are making the most money.
Sign up for FREE today at timeblitzer.com using the promo code 'dbi'
![Page 28: Digital Marketing Strategy that works - Webinar Slides](https://reader036.vdocuments.us/reader036/viewer/2022062617/54bd2c404a7959c4198b45b6/html5/thumbnails/28.jpg)
Thank YouQ & A