thursday agenda & room directory

Thursday AGENDA & ROOM DIRECTORY

TIME EVENT

10:00 MEASUREMENT

Faye Thomassen - Search campaign ROI: 5 pitfalls every marketer should avoidNandita Patkar - Forget cookies. There are other ways to sweeten the dealRebecca Berbel - Fast-forward and rewind: using projections in SEO

11:15 BREAK

11:45 PR & OUTREACH

Beth Nunnington - Forget everything you thought you knew about relevancy in digital PRHana Bednarova - Research and where to find data for your outreach campaign - on budget. Izabela Wisniewska - Building vs earning links - What’s the difference?

13:00 LUNCH BREAK

14:30 CAMPAIGN STRATEGY

Toby Neilson - How can narrative theory help us be better SEOs?Amir Jirbandey - Why you should stop trying to ‘hack’ growthLuci Wood - Why UX needs to be a string in your SEO bow

15:45 BREAK

16:10 SEO FUNDAMENTALS

Patrick Langridge - 10 mistakes in 10 years of SEOMartin Hayman - The quickest win in SEO - how to do internal linking the right wayFaye Watt - An SEO’s guide to website migrations

17:15 FINISH

17:30 KEYNOTE IN AUDITORIUM 1

Auditorium 2 - Absolute Digital Stage

(600 Capacity)

TIME EVENT

10:00 RESEARCH

Helene Jelenc - Using anthropological research methods in SEOSteph Fabb - Make your data work harder so you don’t have to

11:15 BREAK

11:45 INTERNATIONAL

Sophie Gibson - Why the F*$% doesn’t this HREFLANG workDave Cousin - The mother of all updates - what Google’s MUM update will mean for multilingual websites and international marketing Lidia Infante - How to do keyword research in a language you don’t speak

13:00 LUNCH BREAK

14:30 AUDIENCES

Stephen McAllister - How understanding personas will unlock your target audienceSarah McDowell - How to be more inclusive for the LGBTQ+ communityTasha Antwi - Integrating audience insights into your SEO approach for fashion and beauty brands.

15:45 BREAK

16:10 PEOPLE

Emma Djemil - The not good enough fallacyLou Chiu - Making sense of AllyshipDhriti Shashikanth - How managers can help junior SEOs

17:15 FINISH


Syndicate 1 & 2 - Digitaloft Stage

(400 Capacity)

TIME EVENT

10:00 CONTENT STRATEGY

Dan Snow & James Carson - How History Hit uses SEO, social media and podcasts to drive our subscription businessLucy Alice Dodds - What the hell is a content strategy, anyway?Azeem Ahmad - Why you/your business should be podcasting

11:15 BREAK

11:45 CREATIVITY

Paige Hobart - Keyword research 101: How to do GOOD keyword Molly Gould - Building emotion into SEO copyOlivia Smith - Five ways to kick the creative rut and come up with ideas that earn hundreds of links

13:00 LUNCH BREAK

14:30 LINKS

Stephen Kenwright - How to get your search, brand, PR and social efforts to work togetherJennifer Macdonald - How awareness days are the key to link building James Brockbank - Brand mentions vs links: making earned PR coverage work harder for SEO

15:45 BREAK

16:10 CONTENT MARKETING

Rebekah Dunne - The one about content marketing Liz Gration - A practical guide to content that generates its own linksHelene Klaustrup - Putting the Fun in Funnel: old-skool marketing theory to supercharge your content strategy

17:15 FINISH

18:00 AFTER PARTY0;

Auditorium 1(3000 Capacity) Moderator: Kelvin Newman

JOIN US FOR A DRINK WITH YOUR VOUCHER

FROM 18.00

Updated: 7/9/21 at 15.27

Syndicate 3 & 4 - Searchmetrics Stage

(400 Capacity) Moderator: Hannah MacLeod

TIME EVENT

10:00 MOBILE

Gerry White - Single page apps - how these can be crawableDan Smullen - Why we’ve de-commisioned AMP Rejoice Ojiaku - SEO in ASO: what are the guidelines ?

11:15 BREAK

11:45 PROJECT & CLIENT MANAGEMENT

Steven Wilson-Beales - How to inspire content and dev teams to get the results in search you need.Elisha Dignam - The 3 things your clients wish you knew

13:00 LUNCH BREAK

14:30 CONTENT CREATION

Ryan Law - How to turn wild opinions into traffic, backlinks, and social proofKirsty Finlayson - Creating a content flywheel for SEO successEva Cheng - The pivot game: What to do if someone launches the same campaign as you!

15:45 BREAK

16:10 PERFORMANCE

Tom Capper - Core web vitals: loopholes, flaws, & endless delaysDeri Jones - Google has made customer experience harder with CWV. Lessons learnt from benchmarking 50 leading UK retailers.Sandy Lee - Data science principles for SEO testing

17:15 FINISH


The Restaurant - Showcase Stage

(300 Capacity)

TIME EVENT

10:00 SEO SHOWCASE

Tom Wells - The state of online performance – Q3 2021- Using data to benchmark and improve your websiteTom Mansell - Croud - 5 steps to executing a successful digital PR campaign

11:15 BREAK

11:45 ECOMMERCE SHOWCASE

Hanna Downs - Achieve optimal indexing of your ecommerce filters Gerald Murphy - The game of search across Amazon, Google and YouTube

13:00 LUNCH BREAK

14:30 ECOMMERCE & FASHION

Danny McMillan - Seller support hacks that all amazon sellers need to know!Dan Brooks - How to plan a large ecommerce site migrationNicolas Huber - Untapped gold: a new way of looking at your product data

15:45 BREAK

16:10 IN-HOUSE

Ryan Jones - How in-house SEO professionals can supercharge their careersMark Osborne - Clucking good in-house SEO product management Andy Davies - The challenges of working in-house for a brand... and how to overcome them

17:15 FINISH



Whats going on with the parties?

brightonSEO is about learning but also meeting people, that’s why the parties are a huge part of the event. We’ve got stuff

planned for every night of the event.

Find out more about what’s happening where and when at brightonseo.com/parties

HEADLINE SPONSORS

PREMIUM SPONSORS


THEATRE Floor Which Lift? Capacity

Auditorium 1 1st & 3rd South 3000

Auditorium 2 Absolute Stage

1st South 600

Syndicate 1 & 2Digitaloft Stage

Ground North 400

Syndicate 3 & 4Searchmetrics Stage

3rd North 400

The Restaurant Showcase Stage

3rd South 300

Room Directory

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ

COMPLIMENTARY TEA & COFFEE

INFORMATION

FRIENDS

WATER FOUNTAINEXHIBITION AREA

PUBLIC AREAS

CONFERENCE TRACK

WORKSHOPS & ACTIVITIES

The Restaurant (300)

GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR

SECOND FLOOR THIRD FLOOR

West Bar

EastBar

Auditorium1Main Stage

(4000)

(600)Auditorium 2

The Lounge

Badge Holders Entrance

(400) (400)3 & 4

Registration Area

Badge Collection & Changes Entrance

Exhibition Area



Showcase stage

Venue map & key

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

FRIDAY AGENDA & ROOM DIRECTORY

TIME EVENT

10:00 SOCIAL

Freya Jones - Instagram SEO tactics to be seenKineta Kelsall - Lead generation on LinkedinItamar Blauer - Advanced YouTube SEO tricks

11:15 BREAK

11:45 SCALE

Sophie Brannon - A technical solution to content duplicationDavid Lewis - You deleted how many pages? 130M! And here’s whySteven van Vessum - SEO quality assurance: just how needed is it? 1,300 SEOs respond

13:00 LUNCH BREAK

14:30 ON-SITE CONTENT

Dixon Jones - Entity SEONatalie Arney - The underrated powers of internal linkingJoanna Beech - How do you deal with crawl budget?

15:45 BREAK

16:10 DATA & SUCCESS

Matthew Colebourne - When to advertise? Search Data – the force behind decision-making not just optimisation. Alice Logan - Jack of all trades or master of none? The KPIs SEOs should work to Dimitrios Drakatos - Publishing velocity + SEO

17:15 FINISH


Auditorium 2 - Absolute Digital Stage

(600 Capacity)

TIME EVENT

10:00 AUTOMATION

Andrea Volpini - SEO Automation using GPT3 and Transformer based language modelsSabrina Bandel - Leveraging AI & ML to automate the repetitive tasksOzan Ketenci - Monitor your page speed at scale with PageSpeed Insights API

11:15 BREAK

11:45 TEAMS

Sean Butcher - Burnout - how to avoid it working in the new ‘normal’Tom Vaughton - How to develop a winning SEO team: what search marketing can learn from Formula 1Bethan Vincent - Unlocking potential and growing junior staff sustainably

13:00 LUNCH BREAK

14:30 AGENCY & FREELANCE

Steve Morgan - Going solo - the survival guide for freelance SEOs (present & future)Aaron Rudman-Hawkins - From freelancer to MD, how to build a digital marketing agency - An honest journeyAlex Jones - How to engage and grow talent in high-performing digital teams

15:45 BREAK

16:10 LOCAL SEO

David Whatley - Proof that Google My Business posts drive engagement and salesLevi Williams-Clucas - Why local SEO isn’t just for small, local businesses

17:15 FINISH


Syndicate 1 & 2 - Digitaloft Stage

(400 Capacity)

TIME EVENT

10:00 USER INTENT

Jack Nottidge - Understanding user journeys and search intent: why search experience is more than just core web vitals.Kenda Macdonald - How cognitive bias is ruining your conversionsRory Hope - Audience intelligence & SEO: how to integrate data sources to develop SEO personas

11:15 BREAK

11:45 KEYWORD RESEARCH

Dateme Tubotamuno - Using causal inference to better understand search intent.Chris Byrne - Voice search: some insights and trends from Google Trends / Keyword PlannerOli Hearsum - Reactive SEO: the untapped potential with new terms

13:00 LUNCH BREAK

14:30 ON-SITE SEO

Luke Carthy - How to grow organic traffic AND boost conversion with faceted nav SEOEmma Thompson - How to optimise JavaScript... without learning JavaScriptHannah Fox - Why your organic click-through-rate is low

15:45 BREAK

16:10 SEARCH INTENT

Ulrika Viberg - Wine, kittens and other dangerous fruits - Using search intent to understand your customers demandClarissa Filius - How to optimize SEO landing pages for search intentKelly Johnstone - Why you need to shift to a customer first content/SEO strategy

17:15 BREAK

17:30 KEYNOTE

Stacey MacNaught - Inbound PR: more links, less COLD outreach please

18:00 AFTER PARTY

Auditorium 1(3000 Capacity) Moderator: Kelvin Newman

JOIN US FOR A DRINK WITH YOUR VOUCHER

FROM 18.00

Syndicate 3 & 4 - Searchmetrics Stage

(400 Capacity) Moderator: Hannah MacLeod

TIME EVENT

10:00 MULTI-DISCIPLINARY

Riaz Kanani - Sales optimisation: Getting one step ahead of the competitionJon May - Send better emails: Making the most of your email marketingRyan Welmans - Three technologies ready to transform B2B outreach

11:15 BREAK

11:45 TECH SEO

Joe Williams - 5 Steps to 100% Google PageSeed Success Lee Foot - How to use your products to subcategorise your website with PythonReza Moaiandin - Modern movement to static and dynamic site generators, basics of Headless, Gatsby, Contentful, Contentstack and more for SEOs

13:00 LUNCH BREAK

14:30 SKILLS

Mike Osolinski - Developing stronger technical skillsLiton Ali - Let’s stop the upcoming soft-skills shortageAnthony Sharot - Insights from a year leading Enterprise SEO

15:45 BREAK

16:10 DIGITAL PR & COMMS

Jane Hunt - Work smarter not harder: How to create an opportunity-first approach to digital PR for more consistent resultsRanjeet Singh Kaile - The changing role of digital in public health communications

17:15 FINISH


The Restaurant - Showcase Stage

(300 Capacity)

TIME EVENT

10:00 ECOMMERCE SHOWCASE

Hanna Downs - Achieve optimal indexing of your ecommerce filters Gerald Murphy - The game of search across Amazon, Google and YouTube

11:15 BREAK

11:45 SEO SHOWCASE

Tom Wells - The state of online performance – Q3 2021- Using data to benchmark and improve your websiteTom Mansell - Croud - 5 steps to executing a successful digital PR campaign

13:00 LUNCH BREAK

14:30 PAID MEDIA

Rashed Khan - Pay. Per. Conversion. What to expect from a pay per conversions display campaignHeather Horton - Gluten free - paid advertising after cookiesEb Adeyeri - Privacy in advertising: What questions that the C-Suite should be asking (and how we’re addressing them)

15:45 FINISH


Whats going on with the parties?

brightonSEO is about learning but also meeting people, that’s why the parties are a huge part of the event. We’ve got stuff

planned for every night of the event.

Find out more about what’s happening where and when at brightonseo.com/parties

HEADLINE SPONSORS

PREMIUM SPONSORS


THEATRE Floor Which Lift? Capacity

Auditorium 1 1st & 3rd South 3000

Auditorium 2 Absolute Stage

1st South 600

Syndicate 1 & 2Digitaloft Stage

Ground North 400

Syndicate 3 & 4Searchmetrics Stage

3rd North 400

The Restaurant Showcase Stage

3rd South 300

Room Directory

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

Venue map & key

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage

EVENT MAP

BAR

CLOAKROOM

FOOD

CAFÉ


INFORMATION

FRIENDS


PUBLIC AREAS

CONFERENCE TRACK



GROUND FLOOR

(400)

New Parents Room

Wes

t Ba

lcon

y(f

or A

udit

oriu

m 1

)

East Balcony(for A

uditorium 1)

FIRST FLOOR


West Bar

EastBar


(4000)

(600)Auditorium 2

The Lounge


(400) (400)3 & 4

Registration Area


Exhibition Area



Showcase stage


thursday agenda & room directory

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