thu, 9 – sun, 12 november, 2017 coex, seoul, korea show seoul_brochure.pdfwe would like to be the...
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The 16th Seoul Int’l Cafe Show 2017
Thu, 9 – Sun, 12 November, 2017Coex, Seoul, Korea
Concurrently Held with WBC2017
Seoul Int’l Cafe Show
Flowers bloom and bear the fruit to become a single bean on a coffee tree.
We sincerely roast beans and drip coffees for precious companion or myself.
With coffee, we talk, laugh, mingle, and sometimes argue.
The earnest discussions can be made to proceed very important business, in the warm atmosphere of coffee scents which relax the tension.
Coffee lets us enjoy the calm, the deepest, and find our dream to reach personal goals.
Through the journey of the coffee from the hands of people in origins to ours,
Our countless thoughts are linked, hearts are shared, and finally we understand each other.
Just like that, coffee connects us and makes us one big world.
At the Cafe Show, we become aware and connected with each other making us one big world.
GlobalizationThe incomparable Business Platform of F&B Industry- The first and only exhibition officially supported by International Coffee Organization(ICO)
- Asia No.1 Trendy Coffee Exhibition
* 580 Exhibitors from 40 Countries, 150,730 Visitors from 76 Countries
- The Perfect Platform of Global Coffee Business
* Cafe Show Worldwide : Seoul, Ho Chi Minh City, Beijing, Shanghai
SpecializationGathering Point of Knowledge Exchange between Global Coffee Leaders and Professionals- Concurrently held with World Coffee Leaders Forum which share the knowledge of sustainable development
- Networking between Global Coffee Leaders and Professionals
- Promoting Industrial development through specialized program
CulturenomicsThe Place to Experience Global F&B Trend and Culture- On 2017, concurrently held with World B arista Championship which is the preeminent international coffee competition
- Conduct cultural marketing and give rise to new economic benefits by connecting industry to the culture
- Start and join Eco-friendly Campaign ‘THANK U, COFFEE’ to preserve the clean environment for coffee growing nations
5Seoul Int’l Cafe Show4 Seoul Int’l Cafe Show
SHOW OVERVIEWTitle The 16th Seoul Int’l Cafe Show 2017
Period Thu, 9 – Sun, 12 Nov., 2017 / 4 days
Venue Hall A, B, C, D, and Grand Ballroom(37,824㎡), Coex, Seoul, Korea
Organizers EXPORUM, Monthly Coffee Magazine
Scale 600 Exhibitors, 2,000 Booths
150,000 Visitors from 65 Countries
Exhibit Items Coffee, Tea, Beverage, Bakery, Ice-cream, Raw Material,
Machine & Equipment, Chocolate, Appetizer, Dessert,
Cafe Interior & Consulting, Franchise & Start-up
Certification UFI(The Global Association of the Exhibition Industry) approved event
Int’l Endorsed Exhibition by MOTIE(Ministry of Trade, Industry and Energy)
Concurrent Event
※ The Korea Coffee League and The World
Coffee Battle will be held with the
different schedule and location,
due to host World Barista Championship.
Coffee Training Station
Wilton Contest Korea
Cherry’s Choice
Coffee Science Lab
Experience Zone
Educational Program
Competition Korea Barista Championship
Korea TEAM Barista
Championship
Cafe Show Experts Seminar
World Coffee Adventure Seminar
Coffee Talk / Brand Talk
Official Supporter
Supporters
Bolivia, Brazil, Colombia, Costa Rica, Cote d'Ivoire, Czech Republic, Dominican Republic, Ecuador, El Salvador, Ethiopia, Guatemala, Honduras, India, Indonesia, Kenya, Mexico, Philippines, Poland, Rwanda, Vietnam
Media Partners Fresh Cup Magazine, Coffee T&I, Beanscene Magazine, Global Coffee Report,
21food.com, GRAM, Perfect Daily Grind, Coffee TV, Barista Magazine,
Coffee and Tea
Concurrent Event Master of Cupping
Master of Brewing
World Latte Art Battle, WLAB
World Signature Battle, WSB
World Coffee Aroma Battle, WCAB
Signature
MOC Emblem Design
C O F F E E S E N S AT I ON
MASTER OF CUPPING
C O F F E E S E N S AT I ON
MASTER OF CUPPING
KTBC Emblem Design
KOREA TEAMBARISTA CHAMPIONSHIP
COFFEE SYNCHRONIZE
KOREA TEAMBARISTA CHAMPIONSHIP
COFFEE SYNCHRONIZE
KOREA TEAMBARISTA CHAMPIONSHIP
WBC 2017
After being acknowledged for its success of 15 years,
Seoul Int’l Cafe Show becomes the official host event of World Barista Championship 2017.
The World Barista Championship(WBC) is the preeminent international coffee competition produced annually by World Coffee Events(WCE).
The hosting of WBC 2017 in Seoul is truly meaningful as it has been 10 years since WBC was first held in Asia(Tokyo, Japan).
Each and every year, WBC becomes the center of attention by all coffee lovers as national baristas from over 60 countries.
As a representative coffee event in Asia, the Seoul Int’l Cafe Show is expected to attract a large number of coffee industry professionals from throughout the region.
Title World Barista Championship 2017
Date Thu, 9 – Sun, 12 Nov., 2017
Venue Hall D, Coex, Seoul, Korea
Organizer World Coee Events (WCE)
Host Seoul Int’l Cafe Show
Scale 3,000 visitors from over 60 countries
(Competitors, Coaches, Supporters, and sponsors)
The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL!
The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL!
The “World Cup of Baristas”, World BEST coffee communities’ festival is coming to SEOUL!
World Coffee Leaders Forum 2017
Title The 6th World Coffee Leaders Forum
Date Thu, 9 Nov. ~ Sat, 11 Nov., 2017
Venue Coex 3F Conference Room
Organizer World Coffee Leaders Forum
Organizing Committee
Scale 1,500 Delegates from 50 countries
Language English, Korean
Program Official Program
(Opening Ceremony, Welcome Reception)
Academic Program
(Plenary Session, Intensive Session,
Technical Session,
World Coffee Adventure
Session, Special Session)
Tour Program
(Coffee Business Tour, Seoul Night Tour)
Global Knowledge Sharing Platform
for Professional Coffee Industry
World Coffee Leaders Forum is Asia No. 1 coffee forum
where over 1,400 coffee people from 40 countries
can discuss the trends, issues, and problems of the coffee industry
with globally respected coffee scholars and experts.
There is a wide range of topics dealt in sessions including the one
for people seeking to start cafe business.
Payment Information
T. +82-2-6000-6687 F. +82-2-2051-3326 E. [email protected] H. www.cafeshow.com
Application Period
General Application
By 28 July, 2017
Early Bird Application
By 31 March, 2017
Procedure
STEP 1
Fill-out the online application form at Cafe Show Website, print and send the
Signed version by email.
Deposit Balance payment (remaining 50%) By 28 July, 2017
STEP 3STEP 2
Wire-transfer 50% deposit to secretariat
within 1 week of submission
2017 Exhibitor Notification Since concurrently held with ‘World Barista Championship(WBC)’ on 2017, the portion of exhibitor space and sponsorship program will quickly meet the deadline than usual. Please be noted and make a decision for booth participation as soon as possible.
* Additional Option : Corner Booth(2 sides open) 300USD/Booth (Only available for exhibitors who register less than 3 booths)
Booth Type 1 booth = 3x3 = 9sqm
Category Raw Space Shell Stand Premium Booth
OfferedService
Space OnlyExhibition Space
+Basic Construction
Exhibition Space+
Wooden Construction
Price USD 2,400 / Booth USD 2,800 / Booth USD 3,000 / Booth
Booth Type
Discount Program
Category Early-bird Number of Participation Booth Scale
Contents by 31 March, 2017 A. Re-participationB. 5 times/5 years
(2012-2016)More than 10 booths
Discount USD 240/Booth USD 72/Booth USD 168/Booth USD 48/Booth
Additional Facilities
PARTICIPATION GUIDE
Classification Unit Price Classification Unit Price
Electricity-Single Phase 220V-Three Phase 220V-Three Phase 380V
Daytime : USD 60/KW 24H : USD 80/KW
Compressed Air USD 200
Telephone-International Option
USD 200 LAN USD 200
Water & Drainage USD 200 Visitor Registration System USD 250
Procedure Bank Transfer (USD only)
Account No. 650-007890-109
Bank Korea Exchange Bank(World Trade Center Branch)
Beneficiary EXPORUM INC
Swift Code KOEXKRSE
12 Seoul Int’l Cafe Show
SPONSORSHIP PROGRAM
Your potential customers will gather at one place! Be prepared to grab eyes of 150,000 international visitors at Seoul Int’l Cafe Show.
Shine a Light On your Brand!
Special Sponsorship Program
- Worldwide representative coffee specialized exhibition with 16 years history – Cafe Show
- The MUST-ATTEND arena to catch the latest information and knowledge, World Coffee Leaders Forum
- Where all the world-best baristas and coffee communities come together in one place - WBC 2017
Seoul Int’l Cafe Show is the right place and the best opportunity to promote your brand toward world-wide coffee professionals.
Be hurry to secure your chance to spotlight your brand at this tremendous trade place.
Official Event
Country/
Company of the Year
B2B Party
Entrance Signboard
Lobby Concourse Banner
Registration Desk
Exhibition Hall
Big Size Banner
Exhibition Hall
Ceiling Banner
Sponsor Logo Insertion
at
Visitor Badge
Invitation
Directory
Show Guide Book
Merchandising
Present
Souvenir
Advertisement at
TV
Radio
Newspaper
Magazine
Online Weblink at
Website
Newsletter
Application
On-site Promotional
Materials
Printed Promotional
Materials
Official Promotion Gift Media
Online/ Mobile
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afe
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Appl
icat
ion
& Co
ntra
ct
TH
E 1
6th
SE
OU
L I
NT
’L
CA
FE
SH
OW
20
17
No
v. 9
(Th
u)-
13(S
un
), 2
017
C
OE
X, S
eo
ul,
Ko
rea
Desc
rip
tio
n o
f A
pp
licant
Co
mp
any N
am
e
Ad
dre
ss(Z
ip-c
od
e -
)
Pho
ne
Fax
Pers
on in
Charg
eT
itle
Ho
mep
ag
eE
Exhib
itin
g It
em
s
Bra
nd
Exhib
itin
g Z
one
( )
Co
ffee (
)T
ea (
)B
evera
ge (
)B
ake
ry (
)Ic
e-c
ream
(
)R
aw
mate
rial
( )
Machin
e &
Eq
uip
ment
( )C
ho
co
late
(
)D
ess
ert
(
)A
pp
etize
r
( )
Cafe
Inte
rio
r &
Co
nsu
ltin
g (
)F
ranchis
e &
Sta
rt u
p
* P
lease
num
ber
the c
ho
ices
base
d o
n y
our
prio
rity
.
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oth
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oth
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eR
aw
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ace
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nd
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oth
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)B
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thB
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thB
oo
th
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teS
pace O
nly
Sp
ace
+B
asi
c S
tand
ard
Bo
oth
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ace
+W
oo
den B
oo
th
We h
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by a
pp
ly f
or
part
icip
atio
n in
“S
eo
ul I
nt'l C
afe
Sho
w 2
017
”
and
enclo
se d
ep
osi
t as
50
perc
ent
of
the t
ota
l part
icip
atio
n f
ee.
Sig
natu
re o
f auth
orize
d p
ers
on
Deta
iled
Part
icip
ati
on F
ee
Cate
go
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e O
nly
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co
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Pro
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ms
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arly
-bird
Reg
istr
atio
n (
~Mar
ch 3
1, 20
17)
- 24
0 U
SD
② R
e-p
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xhib
ito
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oth
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oth
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oth
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Terms and Conditions
TH
E 16
th S
EO
UL
INT
’L
CA
FE
SH
OW
20
17
No
v. 9
(Th
u)-13
(Su
n), 2
017
C
OE
X, S
eo
ul, K
ore
a
Article
1) TE
RM
S O
F R
EF
ER
EN
CE
In th
ese
term
s and
cond
itions fo
r exh
ibitin
g, th
e te
rm "E
xhib
itor" sh
all inclu
de all e
mp
loyees, p
artnersh
ip, firm
or in
div
idual to
who
m sp
ace h
as been
allocate
d fo
r the p
urp
ose
of e
xhib
iting
. The te
rm "O
rgan
izer" sh
all mean
, "EX
PO
RU
M In
c.", "TH
E M
ON
TH
LY
CO
FF
EE
MA
GA
ZIN
E" in
clud
ing
"Cafe
Sho
w
20
17 S
ecre
tariat or M
anag
em
ent". T
he te
rm "E
xhib
ition" sh
all mean
"The 16
th S
eo
ul In
t'l Cafe
Sho
w (C
afe S
ho
w S
eo
ul 2
017
)".
Article
2) A
LLO
CA
TIO
N O
F E
XH
IBIT
SP
AC
E
The O
rgan
izer sh
all allocate
the sp
ace in
accord
ance
with
the n
ature
of th
e e
xhib
it or in
the m
anner th
e O
rgan
izer d
eem
s fit. The O
rgan
izer sh
all
rese
rve th
e rig
ht to
chan
ge th
e sp
ace allo
cated
to th
e E
xhib
itor at an
y tim
e p
rior to
the co
mm
ence
ment o
f the b
uild
-up
of th
e e
xhib
ition sh
ould
the circu
mstan
ces re
quire
chan
ges. S
uch
chan
ges sh
all be at th
e d
iscretio
n o
f the O
rgan
izer. T
he E
xhib
itor sh
all no
t claim fo
r com
pensatio
n as a
conse
quence
.
Article
3) A
PP
LIC
AT
ION
AN
D P
AY
ME
NT
PR
OC
ED
UR
ES
The co
ntract sh
all be e
stablish
ed
and
be p
ut in
to an
effe
ct right afte
r sub
missio
n an
d 5
0%
of th
e to
tal particip
ation fe
e as d
ep
osit m
ust b
e p
aid as so
on
as contract su
bm
itted
. The re
main
of th
e to
tal fee m
ust b
e p
aid b
y Ju
ly 2
8, 2
017
.
Article
4) IN
ST
ALLA
TIO
N A
ND
RE
MO
VA
L
The in
stallation an
d re
mo
val o
f the e
xhib
its and
bo
oth
s must b
e co
mp
lete
d b
y th
e d
ate an
d tim
e stip
ulate
d b
y th
e O
rgan
izer. E
xhib
itors sh
all ind
em
nify
the O
rgan
izer ag
ainst an
y lo
ss, which
may
be cau
sed
by d
elay
or d
amag
e to
the E
xhib
ition H
all.
Article
5) IN
SU
RA
NC
E, S
EC
UR
ITY
AN
D S
AF
ET
Y
Exh
ibito
rs are re
quire
d to
sub
scribe to
all risks in th
e in
suran
ce p
olicy
on all e
quip
ment an
d p
rod
ucts d
urin
g th
e E
xhib
ition as w
ell as d
urin
g se
t-up
and
dism
antlin
g. T
he O
rgan
izer sh
all no
t be h
eld
resp
onsib
le fo
r any lo
ss, theft, o
r dam
age to
any article
s belo
ng
ing
to th
e E
xhib
itor. M
aterials u
sed
in th
e
stand
and
disp
lay co
nstru
ction m
ust p
rop
erly
firep
roo
f in acco
rdan
ce w
ith th
e lo
cal fire an
d safe
ty re
gulatio
ns. T
he O
rgan
izer sh
all rese
rve th
e rig
ht to
limit an
y co
nstru
ctions o
r dem
onstratio
ns th
at po
se as p
ote
ntial safe
ty h
azards.
Article
6) C
OO
RD
INA
TIO
N O
F E
XH
IBIT
WIT
H O
RG
AN
IZE
R
Exh
ibito
rs shall p
rovid
e d
escrip
tions o
f their e
xhib
its befo
re th
e co
nstru
ction o
f the e
xhib
its and
ensu
re th
at it is in co
mp
liance
with
reg
ulatio
ns an
d
restrictio
ns o
n b
oo
th d
esig
n an
d activ
ity. E
xhib
itors sh
all also ag
ree to
pro
vid
e th
e O
rgan
izer w
ith th
e n
ece
ssary in
form
ation facilitatin
g th
e o
verall
pro
mo
tion o
f the C
afe S
ho
w 2
017
Secre
tariat.
Article
7) U
SE
OF
EX
HIB
IT S
PA
CE
Exh
ibito
rs are b
ound
to e
xhib
it the su
bscrib
ed
pro
ducts an
d to
pre
sent th
e stan
ds w
ith co
mp
ete
nt p
erso
nnel d
urin
g th
e o
pen h
ours o
f the E
xhib
ition.
Activ
ities o
f the E
xhib
itor sh
all be co
nfin
ed
with
in lim
its of th
e E
xhib
itor's b
oo
th. T
he e
xhib
it will b
e co
nsiste
nt w
ith th
e th
em
e o
f the E
xhib
ition an
d th
e
Org
anize
r rese
rves th
e rig
ht to
restrict e
xhib
its, which
may
cause
detractio
n fro
m th
e g
eneral ch
aracter o
f the E
xhib
ition.
Article
8) L
IAB
ILIT
Y
It is mutu
ally ag
reed
that th
e O
rgan
izer sh
all no
t be liab
le to
the E
xhib
itors fo
r any d
amag
es m
ade to
and
/or lo
ss of th
e E
xhib
itor's p
rop
erty
, or fo
r
inju
ries to
perso
ns u
nd
er an
y circu
mstan
ces.
Article
9) B
RE
AC
H O
F T
HE
CO
NT
RA
CT
AN
D W
ITH
DR
AW
ALS
BY
EX
HIB
ITO
RS
In th
e e
vent th
at the E
xhib
itor re
fuse
s to u
se all o
r part o
f the sp
are allo
cated
or th
e E
xhib
itor d
efau
lts on th
e p
aym
ent, th
e O
rgan
izer sh
all rese
rve th
e
right to
term
inate
the co
ntract fo
rthw
ith. In
add
ition, th
e stan
d ch
arges sh
all no
t be re
fund
ed
. If the E
xhib
itor w
ithd
raws fro
m p
articipatio
n w
itho
ut th
e
Org
anize
r's app
roval, th
e p
aym
ent m
ade b
y th
e E
xhib
itor sh
all no
t be re
fund
ed
.
Article
10) C
AN
CE
LLA
TIO
N &
PE
NA
LT
Y O
N T
HE
RE
DU
CT
ION
OF
TO
TA
L N
UM
BE
R O
F B
OO
TH
S
Once
the ap
plicatio
n an
d co
ntract h
as been su
bm
itted
, the can
cellatio
n sp
ace w
ill req
uire
a writte
n n
otificatio
n se
nt to
the O
rgan
izer rig
ht afte
r makin
g
the d
ecisio
n. S
ho
uld
the E
xhib
itor d
ecid
e to
cance
l particip
ation o
r red
uce
the to
tal num
ber o
f bo
oth
once
the ap
plicatio
n an
d co
ntract h
as been
sub
mitte
d, th
e fo
llow
ing
penalty
will b
e p
ut u
po
n th
e e
xhib
itor to
be p
aid w
ithin
15 d
ays o
f cance
llation to
the o
rgan
izer. P
articipatio
n fe
es alre
ady p
aid
shall b
e take
n fo
r the p
enalty
. Sho
uld
that am
ount n
ot b
e su
fficient, th
e d
iffere
nce
must b
e p
aid an
d an
y e
xcess am
ount sh
all be re
turn
ed
.
PE
NA
LT
Y R
AT
E:
* Can
cellatio
n o
r Red
uctio
n o
f num
ber o
f bo
oth
until M
arch 3
1, 20
17: 5
0%
of to
tal particip
ation fe
e
* Can
cellatio
n o
r Red
uctio
n o
f num
ber o
f bo
oth
from
Ap
ril 1, 20
17 ~ Ju
ly 2
8, 2
017
: 80
% o
f total p
articipatio
n fe
e
* Can
cellatio
n o
r Red
uctio
n o
f num
ber o
f bo
oth
after Ju
ly 2
9 2
017
: 100
% o
f total p
articipatio
n fe
e
Article
11) SU
PP
LE
ME
NT
AR
Y
When n
ece
ssary, th
e O
rgan
izer sh
all hav
e th
e rig
ht to
issue su
pp
lem
entary
reg
ulatio
ns in
add
ition to
tho
se in
the T
ER
MS
AN
D C
ON
DIT
ION
S F
OR
EX
HIB
ITIN
G. T
ho
se re
gulatio
ns an
d in
structio
ns sh
all be b
ind
ing
on th
e E
xhib
itors. T
he E
xhib
itor sh
all ob
serv
e th
e C
OE
X R
ule
s and
Reg
ulatio
ns..
Article
12) A
RB
ITR
AT
ION
OF
DIS
PU
TE
S
Any d
ispute
s, diffe
rence
s or q
uestio
ns arisin
g h
ere
after b
etw
een th
e O
rgan
izer an
d th
e E
xhib
itor co
nce
rnin
g th
e tru
e co
nstru
ction o
f these
TE
RM
S A
ND
CO
ND
ITIO
NS
FO
R E
XH
IBIT
ING
or th
e rig
hts an
d liab
ilities o
f the p
arties th
ere
to sh
all be se
ttled
in acco
rdan
ce w
ith th
e C
om
mercial A
rbitratio
n R
ule
s of
the K
ore
an C
om
mercial A
rbitratio
n B
oard
. The v
erd
ict of th
e ab
ove arb
itration sh
all be fin
al and
bin
din
g u
po
n b
oth
.
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