thriving in tough times: why special librarians are perfectly positioned to own the future
DESCRIPTION
Presentation give to the Colorado Association of Special Libraries (CoASL), part of the Colorado Association of Libraries (CAL), June 11, 2011, Denver, Colorado.TRANSCRIPT
1© 2011 Social Information Group
Thriving in Tough TimesWhy special librarians
are perfectly positioned to own the future
Scott Brown
Social Information Group
June 11, 2011
CoASL Workshop
Denver, Colorado, USA© abet - Fotolia.com
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• Community
• InfoCitizen
• OrgIntel & entrepreneurship
• Thinking broadly: branding yourself
• What does it mean to own your future?
Some ideas
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com·mu·ni·ty
a unified body of individuals
an interacting population of various kinds of individuals in a common location
a body of persons of common and especially professional interests scattered through a larger society
joint ownership or participation
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Are we a community?
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How many communities are we?
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How are competitive intelligence (CI) communities unique?
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How are competitive intelligence (CI) communities unique?
• Sensitivity to sharing
• Split between professional and business connection
• Typically, hard to connect
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ExampleCI community on Ning: http://www.ci2020.com
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How are competitive intelligence (CI) communities unique?
• Sensitivity to sharing
• Split between professional and business connection
• Typically, hard to connect
• They’re NOT – there’s a passion for connection
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Why does this work?
Passion
Trust
NOT always directly work-related
New tools, same community dynamic
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InfoCitizen: What does it mean?
Transparency
Openness
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InfoCitizen: What does it mean?
Transparency
Openness
Integrity
Honesty
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Transparency
Openness
Integrity
Honesty
Participation
Inclusion
InfoCitizen: What does it mean?
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InfoCitizen: What does it mean?
Transparency
Openness
Integrity
Honesty
Participation
Inclusion
Quality
Service
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InfoCitizen: This is you.
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OrgIntelOrganizational Intelligence
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OrgIntel: Four approaches
• Searching for clues
• Finding the pulse
• Beyond the org chart
• Visibility & openness
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Searching for clues
• Who are the “content-hungry” people?
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Finding the pulse
• Where are the conversations?
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Finding the pulse
• Where are the conversations?
• Following the active users
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Finding the pulse
• Where are the conversations?
• Following the active users
• The beauty of being Switzerland
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Beyond the org chart
• What can you find out?
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The org chart
VP
Director Director Director
Admin
CEO
VP VP VP
Admin
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The connection chart
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Beyond the org chart
• What can you find out?
• Social tools
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Beyond the org chart
• What can you find out?
• Social tools
• Back to the org chart
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Visibility & openness
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“Who else should know about us?”
“What else can we give you?”
Participation
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Visibility & openness
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=
RELEVANCE
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Branding
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Branding
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Branding
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Branding
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What’s your brand?
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Professional branding
Vs.
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Intentional branding
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Share slides in LinkedIn
Feed Twitter updates into LinkedIn
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Branding and social tools
Visibility, awareness, access
Layers of presence and visibility
Multiple access points to you
Reinforce YOUR brand
Demonstrate your expertise, knowledge, personality
Enhance opportunities and “serendipity”
Attract potential employers, partners and clients to you
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You take your brand with you –no matter where you go.
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Owning your brand – and your future
What are your passions?
What are your skills?
What do you want to learn?
What do you really want?
Where do you want to grow?
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So what’s next?
• How do you want to demonstrate your passions?
LinkedIn?
Blog?
Tweet?
Participate?
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Which is best for you? LinkedIn
“Resume or CV on steroids”
Connection is key
Blogs
Professional online journal
Content is key
Personal news feed
Connection, content and speed are key
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Owning your brand – and your future
MAKING yourself relevant
by DEMONSTRATING your passion
and your VALUE
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In summaryBe visible.
Be bold.
Your value is in your passion.
Your brand is bigger than your position.
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Questions/discussion
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Thank you!
Scott Brown
Professional and personal coaching
303-834-7553
Social Information Grouphttp://www.socialinformationgroup.com
303-834-7553
http://www.linkedin.com/in/scottrbrown
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