#ufx2016

RON TITE

THRIVINGIN THE EXPRESSION ECONOMY

@rontite • The Uberflip Experience • August 25, 2016

THERE HAS TO BE ABETTER WAY.

2005: Death of Pope John Paul II

2013: Appointment of Pope Francis

THERE HAS TO BE ABETTER WAY.

IT’S NOT ABOUT THE THING.

IT’S ABOUT THE STUFF ON THE THING.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THE EXPRESSIONECONOMY

THERE HAS TO BE ABETTER WAY.

YOUR CUSTOMERS ARE MORE CREATIVE

THAN YOU ARE

THERE HAS TO BE ABETTER WAY.

PEOPLE USED TO VOTE WITH THEIR WALLETS NOW THEY VOTE WITH THEIR TIME

THERE HAS TO BE ABETTER WAY.

DON’T TAKE THE SCENIC ROUTE

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

IDENTIFTY YOUR TIME SUCKING MAGGOTS

THERE HAS TO BE ABETTER WAY.

CORE

SKIN

THERE HAS TO BE ABETTER WAY.

BE A REBEL WITH A CAUSE

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

BRANDS HAVE TO BE MEDIA PROPERTIES.

MEDIA PROPERTIES HAVE TO BE BRANDS

THERE HAS TO BE ABETTER WAY.

CONTENT ADVERTISING

THERE HAS TO BE ABETTER WAY.

CONTENT ADVERTISING

THE CONTENT SPECTRUM

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

I DON’T CAREABOUT YOUR VALUES

THERE HAS TO BE ABETTER WAY.

“ ”…TO OFFER ATTRACTIVE, SAFE AND ENVIRONMENTALLY SOUND VEHICLES WHICH CAN COMPETE IN AN INCREASINGLY TOUGH MARKET AND SET WORLD STANDARDS IN THEIR RESPECTIVE CLASS.

THERE HAS TO BE ABETTER WAY.

“ ”…TO OFFER ATTRACTIVE, SAFE AND ENVIRONMENTALLY SOUND VEHICLES WHICH CAN COMPETE IN AN INCREASINGLY TOUGH MARKET AND SET WORLD STANDARDS IN THEIR RESPECTIVE CLASS.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

MATT LACHAPPA

THERE HAS TO BE ABETTER WAY.

YOUR STORIES ARE MORE IMPORTANT THAN YOUR DATA

THERE HAS TO BE ABETTER WAY.

BE CANADIAN

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

HONESTY TRANSPARENCY

+

TRUST

THERE HAS TO BE ABETTER WAY.

TRUST IN BRANDS

2014: 62%2015: 47%

The Edelman Trust Barometer, 2016

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

ADD VALUE

THERE HAS TO BE ABETTER WAY.

AND SOLVE MYPROBLEM

SHUT UP

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

SHOW SOMESKIN

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

BE A ROCK STAR

73

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THERE HAS TO BE ABETTER WAY.

THANKS@rontite