three ways to promote your business during slow times
TRANSCRIPT
![Page 1: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/1.jpg)
![Page 2: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/2.jpg)
by
Bob La Loggia, CEO
![Page 3: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/3.jpg)
All businesseshave slow periods
![Page 4: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/4.jpg)
For some, it’s a seasonal thing
![Page 5: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/5.jpg)
For others, it happens at a specific time of day
![Page 6: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/6.jpg)
It does not
have to be this way
![Page 7: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/7.jpg)
Here are 3 things you can do to turn your organization’s slow times . . .
![Page 8: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/8.jpg)
. . . into productive times
![Page 9: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/9.jpg)
Build a marketing campaign that pokes fun
at your slow season
#1:
![Page 10: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/10.jpg)
Try a cleverpromotion
![Page 11: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/11.jpg)
Build promotions or events around obscure holidays
![Page 12: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/12.jpg)
Use social promotion & engagementto your advantage:
Get more active in your social media channels
Interact with your customers
Incent customers to post positive reviews by offering bonuses or discounts
![Page 13: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/13.jpg)
Offer a special,limited-time service
#2:
![Page 14: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/14.jpg)
Freebies are always effective
![Page 15: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/15.jpg)
Rely on tourist traffic?
Try an off-season promotiontargeting local residents
![Page 16: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/16.jpg)
![Page 17: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/17.jpg)
Off-hour specials are great for slow periods that
occur on a particular day or time
![Page 18: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/18.jpg)
![Page 19: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/19.jpg)
Industry-based co-op promotions
Partner with other businesses in your industry to create
special events or offers
![Page 20: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/20.jpg)
It’s a great way to give your business some exposure during
your off-season
![Page 21: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/21.jpg)
Invite customers to private events
![Page 22: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/22.jpg)
People love to
feel like
they’re
in on
something
exclusive
![Page 23: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/23.jpg)
Host eventson-site
#3:
![Page 24: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/24.jpg)
Share your knowledge as a subject-matter expert
![Page 25: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/25.jpg)
This tactic offers multiple
business benefits:
![Page 26: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/26.jpg)
1. It gets potential customers into your place of business
![Page 27: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/27.jpg)
2. It gives you an opportunity to create relationships with prospects on a personal level
![Page 28: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/28.jpg)
3. It helps you establish your reputation as a thought leader, lending your company additional credibility
![Page 29: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/29.jpg)
Choose a topic that’s not directly about your business or company, but a related one that’s of interest to your guests
For your event:
![Page 30: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/30.jpg)
For example, an apparel retailer might speak about environmentally friendly waterless textile dyeing technology
![Page 31: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/31.jpg)
Promote the event well in advance via email, social media, and your website
![Page 32: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/32.jpg)
Use an online invitation service so you can track responses
![Page 33: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/33.jpg)
Make it fun ― involve the audience, maybe have a giveaway to entice attendance
![Page 34: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/34.jpg)
Not much of a public speaker?
![Page 35: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/35.jpg)
Enlist someone at your organization who is
![Page 36: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/36.jpg)
Or, host an open house
![Page 37: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/37.jpg)
1. Build a clever marketing campaign to generate business during slower times
2. Offer exclusive deals or limited-time specials
3. Bring prospects in for an event
Review
![Page 38: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/38.jpg)
For more info on this topic,see Bob’s blog post
![Page 39: Three Ways to Promote Your Business During Slow Times](https://reader031.vdocuments.us/reader031/viewer/2022022201/5888463c1a28ab7a298b72fd/html5/thumbnails/39.jpg)
To learn more about us, call
800.988.0061
or visitwww.AppointmentPlus.com