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Unique Ways To PromoteYour Tanning Salon

•Tanning salons face a lot of competition, both from other salons and of course outdoor tanning.

•To be a successful salon, you have to come up with unique and interesting ways to attract new customers.

•Here are some great ways to drive customers into your salon to get a golden tan:

•Focus on groups of people that could benefit from having a tan.

•This could include bridal parties, prom groups, beauty pageant contestants, modeling agencies, etc.

•By offering these groups a special discount, you’re more-likely to gain their business.

Group Deals

•New clients are important, but so are your current customers.

•Offering a Frequent Tanners Club or some other sort of loyalty reward encourages customers to tan with you more.

•When they’ve reached the set amount of visits, offer them a free tan or even just a discount.

•Feature this information in your tanning rooms by printing vinyl decals or wall graphics that explain the program.

Loyalty Programs

•Encourage your customers to tell their friends about your salon.

•When potential new customers see their friend’s perfect tan, they’ll be lined up at your door!

•In return, offer customers who bring you referrals some sort of discount or free service.

Referral Bonuses

•A new form of technology which can be printed onto a window cling and applied to your storefront window.

•The code stores a unique coupon or special offer which customers can scan and redeem in your salon.

•They motivate customers to come in to tan with you, so use technology to your advantage!

QR Codes

•Track your customers’ birthdays and offer them a special discount on their special day.

•This gets you business and makes your customer feel important.

•They’re more-likely to come back to you because you reached out to them individually.

Birthday Offers

Feel like an expert now? Great!

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