three things that will shape your campaigns in 2016
TRANSCRIPT
How to Shape your Marketing Campaign for 2016 /
From our 2016 Home Insight Report, we share 3 key trends that should
shape messages for your marketing in the coming year.
Understanding the future concerns of your customer is key to developing timely, relevant marketing campaigns.
The Seamless Home
What’s the Insight?
The average consumer now relies heavily on devices, applications and appliances as part of a seamlessly flowing home life.
As a result, concern about the negative impact of smart technology on our lives has grown.
The Seamless Home
For 2016, this mindset starts to shift towards a more positive approach. New products and apps emerge that make our lives simpler and easier, allowing consumers to offload responsibilities and ‘switch off’.
The Seamless Home
What does this Mean?
Simplification, ease and efficiency are all key concepts to engage consumers with. Communicate how your product will free up more of their time to relax and do the things they enjoy.
The Seamless Home
Promote technology as an enabler of ‘down-time’.
Technological devices can become a positive source of healing and relieving anxieties.
The Seamless Home
Collective Empowerment
What’s the Insight?
Connectivity and sharing have had a huge impact on consumer trends. Individuals and groups are discovering the potential of digital tools to affect change on a large scale.
Collective Empowerment
Rather than simply sharing our lives, consumers share skills, assets and time to create meaningful change.
The balance of power is swinging away from corporations towards individuals.
Collective Empowerment
What does this Mean?
This trend is driven by a lack of trust in large corporations so it is essential to connect in a meaningful way with your customer.
Communicate with them through shared values, rather than segregating by age-targeted advertising.
Develop campaigns that celebrate a collective voice, connect people and encourage social interaction.
Collective Empowerment
Honesty
What’s the Insight?
Now more aware of ethical processes, consumers are mindful about their purchases, with a tendency to choose honest, long lasting products for the home.
Honesty
Sustainability is no longer a preference or a bonus but an essential requirement that consumers expect brands to reinforce, with genuine commitment.
Honesty
What does this Mean?
Honesty, simplicity, quality and longevity are all concepts brands should be reflecting within campaigns.
Honesty
Focus on brand transparency and connect with consumers on their level to build trust.
Honesty
Narratives in advertising should reflect the considered lifestyle that today’s consumer has now adopted.
Honesty
Find out More
For more exclusive insights, visit our blog for more guidance on how to target your customer in the most effective way.
Visit our website or get in touch for more information on our Insight Reports for the Home and Kids’ Lifestyle.
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Client Name
The more that you understand about the likely future, the more you can shape it to be as you wish.
You might not be able to change the shape of the future itself, but you can adjust your own position to take best advantage of future developments.
Ray Hammond Scary/Wonderful
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Why forecast trends?
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