three sales metrics marketing should own
TRANSCRIPT
3Sales Metrics Marketing Should Own
Copyright 2015 Marketing Advisory Network. All Rights Reserved
Divide & Conquer Metrics Create Tension
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It’s a Constant Tug of War, But It Doesn’t Have To Be
Lead to first meeting/demo ratio
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Lead to First Meeting/Demo Ratio
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1
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Jan Feb March0
100
200
300
400
500
600
LeadsFirst Meetings
Length of Time In Each Stage of the Buyer’s Journey
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2
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Q1 Q2 Q3 Q40
10
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80
LeadDemoTechnical SelectionProposalNegotiation
Average # Days Per Stage
Win Rate
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Win Rate Analysis
Q1 Q2 Q3 Q40
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
Per LeadPer OpportunityPer ProposalPer Competitor APer Competitor B
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Alignment Works!
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Learn How This Program Shaved 54 Days Off the
Buying Cycle:
http://bit.ly/1LHMCK9
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It’s amazing what advice I’ll give In exchange for a piece of Milk Chocolate! If you have questions, reach out. I’d love to hear from you – chocolate optional.
Unleash Possible®@samanthastoneTel: 781-354-1755 samantha.stone@marketingadvisorynetwork.comwww.unleashpossibleblog.com