Three�MUST SEND�

Emails

Three�MUST SEND�

Emails

EMAIL ONE: Re-Engage Your Database Re-engagement messages should be short, punchy and designed to get a response. Brent Dalley emailed this message to10,000 old leads and generated 15 transactions. Here’s the message that did it:

Dan’s PRO-TIP: I know it can be a little scary to reach out to old contacts. After all, who knows what they’ll say, or how they’ll react? I want you to trust me and press send anyway. Brent sure is glad he did… even though 276 people unsubscribed, he earned over $90,000 in GCI from this actual message. Happy sending!!

Three�MUST SEND�

Emails

EMAIL TWO: Start Conversations with Your Sphere Your business is your database and communicating with the people in it should be your top priority. It makes sense to engage them in conversation, both via email and face to face. Brian Rayl used this message to do both. He set 40 appointments!

Dan’s PRO-TIP: Your sphere is a fantastic source of new business, but you have to make sure to show that you care enough to keep in touch. This message does that, but it could be even better. Consider adding a PS line that says, “By the way, I have some clients who would love to live in your neighborhood. Do you know anyone ready to sell?”

Three�MUST SEND�

Emails

EMAIL THREE: Stay Top-of-Mind with Your Leads Many leads are 6 to 10 months away from a transaction when they enter your database. Thoughtfully written follow-ups can help you identify who is READY NOW. Here’s an example:

Dan’s PRO-TIP: For an even bigger punch, get our writers to help you send a Custom Monthly Blast. These long form letters to your database will help build trust, keep you top-of-mind and help land your next million dollar listing– just like they did for Tara Chisum. Read her story here: http://blog.happygrasshopper.com/million-dollar-email-blast

Three�MUST SEND�

Emails

NEXT STEP: Send your messages! Now that you know what to send, it’s time to take action. Need help? Our staff is standing by! You can call us (M-F 9am-8pm EST) at 727-232-9117. To schedule your FREE strategy session, go to www.happygrasshopper.com and take the assessment. This will tell us exactly what we need to know to help you get amazing results like these: