three lessons for smart home startups
DESCRIPTION
Short Intro Keynote at hub:raum IoT Bootcamp 2014TRANSCRIPT
THREE LESSONS FOR SMART HOME STARTUPS
MARTIN SPINDLER | @mjays
“Boil your kettle with your smart phone, anywhere
in your home.”
“Boil your kettle with your smart phone, anywhere
in your home.”
BE MINDFUL WHERE YOU PUT THE SMARTS
CHAPTER ONE
AIM FOR THE PLATFORM – BUT START WITH A PRODUCT
CHAPTER TWO
“We'd like to think of your entire home as an accessory, or better yet as a network of accessories, and think of Android as the operating system for your home.”
X10 Powerhouse for C64 1986
YOU NEED TO PROVIDE
VALUE FROM DAY ONE.
DON’T SELL CONNECTIVITY SELL A BETTER PRODUCT
CHAPTER THREE
People don’t buy products – they buy better versions of themselves.
“I sort of regard the network as being like the next generation of electricity: it will end up hitting all products sooner or later. But we won’t really think about them as being “networked products,” in the way we don’t think about things as ‘electrical products.‘”
— Matt Webb, BERGcloud
THANK YOU, AND GOOD LUCK!
MARTIN SPINDLER | @mjays
