thomas j. vosper - pricesearcher
TRANSCRIPT
![Page 1: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/1.jpg)
Thomas J. VosperPRICESEARCHER.COM
Product Feeds for Beginners & What we learnt from indexing 500m products@pricesearcher@thomasvosper
![Page 2: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/2.jpg)
@pricesearcher
Tonight
Who are Pricesearcher?
What is a product feed?
What have we learnt from our data?
![Page 3: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/3.jpg)
@pricesearcher
BACKGROUND
4 Years ago we started to index any
price we could find on the internet
![Page 4: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/4.jpg)
@pricesearcher
One trusted place
Where you can check the price of anything
from everywhere
![Page 5: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/5.jpg)
@pricesearcher
![Page 6: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/6.jpg)
SOURCES OF DATA
Everything Publically Available....
Direct Retailers………………………..
Price Comparison…………………….
Marketplaces……………………………
Vouchers / Deals……………………….
Plugins ……………………………………..
Agency / Feed Solution Providers…….
@pricesearcher
![Page 7: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/7.jpg)
What are Product Feeds? Why do I need one?
@pricesearcher
To sell your products online.
• Search engine Ad networks (Google, Bing)
• Price comparison websites (Connexity, Kelkoo)
• Affiliate networks (Awin, Webgains, Linkshare)
• Marketplaces (Amazon, eBay, Fruugo, Newegg)
• Social networks (Facebook, Instagram)
![Page 8: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/8.jpg)
Is it easy to implement?
@pricesearcher
• Follow a set structure (Amazon flat files, Google Shopping)
• Pre-set platforms (Magento/Shopify/Woo plugin)
• 3rd party solution providers (Channel Advisor, Linnworks, Feed Optimise)
![Page 9: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/9.jpg)
What do we recommend?
@pricesearcher
![Page 10: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/10.jpg)
Direct Product Feeds at scale
@pricesearcher
0
100
200
300
400
500
600
PRODUCT COUNT
![Page 11: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/11.jpg)
@pricesearcher
What have we learnt from indexing 500m products?
![Page 12: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/12.jpg)
@pricesearcher
DATA SAMPLE
We’ll be looking at the UK data specifically
with a focus on August 2017
![Page 13: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/13.jpg)
TOP10
@pricesearcher
Data Insights from 500m
E-Commerce Products
![Page 14: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/14.jpg)
48
@pricesearcher
AverageProduct Title
Length
Characters + Spaces
1.
(8 Words)
![Page 15: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/15.jpg)
@pricesearcher
![Page 16: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/16.jpg)
2.
@pricesearcher
53%Brand TermsIncluded in
Product Titles
![Page 17: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/17.jpg)
3.
@pricesearcher
522AverageProduct Description
Length
Characters + Spaces(90 Words)
![Page 18: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/18.jpg)
@pricesearcher
![Page 19: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/19.jpg)
4.
@pricesearcher
44.9%Shipping costs
Includedas an additional field
inc £0.00
![Page 20: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/20.jpg)
5.
@pricesearcher
66.9%GTIN Barcodes
Present as aUnique Identifier
12-13 Digits, EAN, UPC
![Page 21: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/21.jpg)
6.
@pricesearcher
7.9%Category level information is
NOT provided
![Page 22: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/22.jpg)
7.
@pricesearcher
40.2%Dimensions
Size, Colour, etc
NOT provided
![Page 23: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/23.jpg)
@pricesearcher
FEEDS BROKEN DOWN
![Page 24: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/24.jpg)
8. Methods of sharing Product Feeds
@pricesearcher
![Page 25: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/25.jpg)
9. Product Feed File Formats
@pricesearcher
![Page 26: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/26.jpg)
10.
@pricesearcher
Price Change
Frequency
![Page 27: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/27.jpg)
Since December 2017 we’ve recorded
@pricesearcher
4 BillionPrice Changes Globally
![Page 28: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/28.jpg)
AUGUST PRICE CHANGES
@pricesearcher
![Page 29: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/29.jpg)
@pricesearcher
The country with the most price changes?
![Page 30: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/30.jpg)
@pricesearcher
1Every 6 Days
The UK has the most price
changes globally
![Page 31: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/31.jpg)
@pricesearcher
14d
8d8d6d
![Page 32: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/32.jpg)
@pricesearcher
What is your
Product Feed Strategy
Conclusion:
Lots of missed opportunities in the feeds
![Page 33: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/33.jpg)
@pricesearcher
What we’re doing next:
Indexing• Continue the next phase of indexing - 1 Billion Prices
Launch
• Out of Beta - Q2
Share
• Work with partners to develop better product feeds
• Looking to support more ecommerce sites to appear in our search results
![Page 34: Thomas j. Vosper - Pricesearcher](https://reader034.vdocuments.us/reader034/viewer/2022050614/5a6d23457f8b9af8418b4deb/html5/thumbnails/34.jpg)
DOWNLOAD
Thanks for listening!
UPLOAD
It’s freeYou get Organic Traffic
www.pricesearcher.com/upload
Credits : PS Team, Brighton SEO, Ben Morgan, Tom Burrows, Raja Akhtar, Paul Lovell
www.pricesearcher.com/research