thom future grads welcome brochure
TRANSCRIPT
In an economical environment where turbulence is the new
norm...
... The House of Marketing aims to accelerate profitable revenue growth. We provide impactful
marketing at the right moment...
... exceeding clients’ expectations with high ROI and sustainable
results.
We achieve this by recruiting passionate marketers for whom we
create an inspiring & nurturing environment where they can develop
their full potential.
The House of Marketing Mission Statement
At THoM, you work in team or as an individual on exciting client projects
Understanding the client
needs
Flow of a THoM-project
Proposal
Proposal tailored to
those specific
client needs
Project
Marketing Strategy
Advice and/or Marketing
Implementation
Sustainability
Integration for
sustainable impactTeam setup
and / or Individual Placement
3
Client insights
Project ManagerStrategic Marketer
Client Director
Our team projects combine a mix of competences with varying involvement in function of the project stage
Core Client Team
Analyst Domain Expert
Exam
ple
of
a s
tru
ctu
re in
a T
HoM
team
p
roje
ct
Consultant
Client Director
Our individual placements are supported by the THoM organizational structure
Individual placement
• Counselor, Client Director and Mentor: first help and day-to-day coaching
• All THoM consultants with their specific skills, expertise and experience: enabled through Fridays @ the office, internal projects and monthly THoM Meetings.
• THoM knowledge base, frameworks and training program
Hiring a THoM consultant isn’t just hiring a person…
Exam
ple
of
an in
div
idu
al
pla
cem
en
t
All our Analysts benefit from a 2-year development program, including training and coaching
Coaching
Coaching by Counselor /
Client Manager /
Mentor
Training
-Product/Brand management-Media & Communication-Finance for marketers-Strategic Marketing-Digital Marketing
Marketing Skills
Technical Skills
Soft Skills
-Analytics-Excel for marketers-Project management for marketers-Creativity
-Time management-Presentation skills-Meeting techniques-Self-confidence and personal impact
Aim: develop marketing talents through trainings, coaching and on-the-job learning
Not two assignments are the same at THoM
Celine is working as
Int. Trends Researcherfor a leading automotive brand
Thomas is working as
MarCom Project Leaderfor an IT consulting company
Kristien is working as
Innovation Managerfor a premium chocolate brand
Paulien is working as
Marketing Coordinatorfor a large media group
Maxime is working as
Project Leader B2B Consumer Experiencefor an energy company
Laetitia is working as
Cash Management Marketerfor a leading bank
Eline is working as
Junior Digital Project Managerfor an FMCG company
Valerie is working as
Junior MarComManagerfor a fashion retailer
ICT & Media
Utilities & Resources
Health Care & Public Sector
We have clients from many different sectors
Consumer Goods &
Retail
Finance, insurance &
other services
Transport & Logistics
THoM career path
9
1-2 years
PARTNER
MANAGING CONSULTANT
SENIOR CONSULTANT
CONSULTANT
JUNIOR CONSULTANT
ANALYST
+- 2 years
+- 3 years
+- 4 years
At THoM, there is always support at your disposal
Counselor
Mentor
Client Manager
Trainings
• Guides you through your THoM-career• Min 3x/year: Evaluation/coaching
session
• Helps you manage your professional/private balance
• Coaches you in your relationship with the client
THoM meetings
• Information about THoM, interesting speakers, sandwiches with colleagues…
• Once a month
• Internal / external• Mandatory / own interest
What does a counselor do? Pieter Lievyns, explains:“As a counselor I am helping my counselees to discover their own personal career path. And then I guide and stimulate them to progress on this path, sometimes step by step, sometimes with a giant leap.”
Pieter LievynsMANAGING CONSULTANTJoined THoM in January 2006
Crunching data
What does it look like, working at THoM?
Teambuilding
Internal trainings
Data crunching
@ the office
Sport @ THoM
Team building
We’re looking for equilibrists (♀/♂) !
Generalist Curious about specialization
Creative
Discipline
Hard skills
Down-to-earth
Passionate about Marketing
Analytical
Gut
Soft skills
Conviction
Business driven
Master degree
Trilingual (FR/NL/EN)
Driving license
Computer literate (MS Office)
In line with the THoM Values
Nurturing environment 2-years training programChallenging internal and external projects in a consulting firm
with an outstanding reputation in the marketing world Engaging and reliable colleagues
Competitive salary Company car, fuel card Laptop, comprehensive phone plan Group & hospitalization insurance 20+5 holidays
At THoM we are result-driven and like to exceed clients’ expectations. We believe that for this focus on high performance, you deserve to be properly rewarded.
What can you expect from THoM?
Nov ‘14-Feb ‘15 March ‘15 Aug ‘15
STEP 1
Ready to take on the challenge?
Write us a one-page paper (see next page) and send it together with your CV + cover letter to [email protected] !
Deadline: 08/02/2015
STEP 2
Great! You’ve been invited to our Case Day, the final step of our recruitment process.
May the best win!
Case Day will take place early March 2015 (exact date tbc)
From graduate to … marketing consultant ?
STEP 3
Contract is signed! Congratulations!You’ll start your career at THoM with a one-week Immersion camp (end of August ‘15).
In the meantime, don’t hesitate to ask any question to your SPOC and meet your future colleagues during the summer’s THoM meetings.
We’re looking forward to read your point of view
Guidelines:
1-pager In EnglishKPIs: Structure – Creativity – To the Point – Marketing Savvy
Show us how passionate you are about marketing!
You’ve been approached by a traditional retailer that is rapidly losing market share to hard discounters, to become the new CMO. They hired you to think about a new marketing strategy to turn this situation around.
Describe your action plan as a CMO on how you would regain market share
• For questions on your point of view:Frederik Sunaert, Analyst (T: 02/704.91.60)
• For your official application:Send CV, cover letter & paper to [email protected]
Park Lane Building CCulliganlaan 2
B-1831 Diegem
www.thehouseofmarketing.be
Follow us on Facebook: facebook.com/Thehouseofmarketing
Follow us on Twitter: twitter.com/THoM_news
Your point of contact
Testimonial of an Analyst
Karel Ingelbeen25, ANALYST
Joined THoM on September 2014
Vlerick Business School Ghent
“After my education I couldn’t wait to explore the different aspects that marketing entails in the real world, and there was no better place to do this than at The House of Marketing. You gain experience in all areas of marketing with the additional benefit of working in a warm company with engaging colleagues.
From the moment you start, The House of Marketing provides you with deep-dive trainings, all the tools you need to be a Marketing Consultant and a personal counselor to guide you through your career path.
You are immediately trusted to work on your own projects and you get to see the impact of your work. That’s what really gives me satisfaction as a starting marketer.”