THIRTY STORIES

REIMAGINING HOSPITALITY

PGDM5200 – S2015 – Mark Kroeckel

Casey Bock, Angela Bronza, Erica Evuen, Chimene Jackson, Micayla Jacobs

They say everyone in the world is separated by 6 degrees.

We believe that the world can be connected by Thirty Stories.

SIX DEGREES OF SEPARATION.

THIRTY STORIES

OF CONNECTION.

Part cooperative

Part modern comfort experience

100% dependent upon the strange and familiar alchemizing within our doors:

We are 30 stories.

YOUR STORIES

Our mission is to form vital connections between hotel, local culture and its values

that bridge the gap of hospitality, local economy and experiences.

WE ARE CO-TELLERS

We encapsulate powerful, memorable, multidimensional experiences for our

people and our guests.

WITHIN OUR WALLS

What happens when a hotel’s strongest currency is its people?

A COOPERATIVE

A communal culture with endless possibilities

&

symbiotic relationships with this city’s best narrators.

WE SERVE OUR COMMUNITY

PROMOTING DISCOVERY

SHARING KNOWLEDGE

CREATING EXPERIENCES

...and our guests…all connecting togeth to create...

STORIES

BRANDS ARTISTS FOOD & WINE PARTNERS

WE SERVE OUR COMMUNITYCONNECTED TO LOCAL

BUSINESSES

THE NARRATIVE

THE WAY WE ARE

PARTICIPATORY HOSPITALITY

DYNAMIC NEIGHBORLINESS

CONTRIBUTIONAL ECONOMICS

LIBERATED INTERACTIONS

ANCHORING DESIGN

STANDARDS OF LIVING

RELATIONSHIP BUILDING

DIALOGUE & STORYTELLING CO-CREATION

ORGANIC EXPERIENCES

STANDARDS OF LIVING

TRADE+SHARING INTEGRITY MOVEMENT+OPENNESS

PURPOSES STAKEHOLDERS OUTCOMES

- Promoting Discovery

- Sharing Knowledge

- Serving the Community

- Creating Valuable Experiences

- Team members

- Suppliers and Partners

- Visitors and Guests

- Shareholders

- Influencers

- Community and Environment

- Increased job satisfaction

- Invested team members

- High quality service & products

- Mutually beneficial relationships with suppliers and partners

- Loyalty

- Growth in sales

- Invested stakeholders

- Innovation and service

- Increased community reach

- Giving back to community and environment

- Value for community and guests

+ =

THE WAY WE ARE

BOARD

STAFF

MANAGEMENT

CO-OP STRUCTURE

GUESTS

BOARD

STAFF

MANAGEMENT

GUESTS

VS

THE CO-TELLERS

Co-Tellers are our staff and local partners: radical changemakers and experience coordinators in touch with the city’s best stories.

They share with us in a variety of ways, contributing to our Thirty Stories as general staff, freelancers, apprentices, and remote partners throughout the city.

THE CO-TELLERS

RETAIL CO-OP

HOTEL PARTNERS

RESTAURANT CO-OP

HOTEL PARTNERS

HOTEL PARTNERS

SUPPLIER CO-OP

GARDEN CO-OP

HOTEL PARTNERS

WORKSHOP CO-OP

HOTEL PARTNERS

WHAT IT LOOKS LIKE

BODBoard of Directors

GUESTS

locals visitors

WORKERSlocalnon-prof.

BOHmanagement

chefs

middlemanagement

farmersstart-ups +

local co-ops

local brands makers

THE BOARD

WHAT IT LOOKS LIKE

CURATORS

WORKERS

MANAGEMENT

BACK OF HOUSE

TASTERMAKERS

BOARD

WHAT IT LOOKS LIKE

STAFF APPRENTICE PARTNERS FREELANCER

BOARD

The explorer with an itch to find a new adventure.The curious traveler. The mark-maker. The wanderer who wants to create a dialogue. The relentless storyteller.

THEY CURATE FOR

CURIOUS TRAVELER

no limits to becoming and no end to learning

MARK MAKER

non-conformist, sees the big picture and rearranges

pieces to craft meaning

RULE BREAKER

bend the rules and this allows them

to sees things from a fresh perspective

and engages out-of- the box

thinking

INNOVATOR

believes in synchronicity, serendipity, miracles, and

mind over matter

People who love experiencing the best chapters in the book of life.

We have 30 stories…

And you are the authors.