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THINKNEAR AD CREATIVE GUIDELINES

2For more information, please contact [email protected].

TABLE OF CONTENTS

GENERAL AD GUIDELINES

BANNERS

MOBILE WEB LANDING PAGES

EXPANDABLES

INTERSTITIALS

RICH MEDIA VIDEO

GEOVIDEO

NATIVE ADS

SPONSORED LISTINGS

AD SPECIFICATIONS

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3For more information, please contact [email protected].

GENERAL AD GUIDELINES

REQUIRED ASSETS:File Formats:ImagesVideos

JPEG | PNG | GIF | Layered PSDMP4 or MOV

For best results, please send ready-to-launch creatives as JPEG, PNG, or GIF files. If design

help is needed, please send editable creatives.

SUBMISSION LEAD TIMEReady-to-Launch Assets:Standard BannersStatic Interstitial/ExpandablesRich Media Interstitial/ExpandablesRich Media VideoPre-Roll VideoNative Ads

3 business days3 business days3 business days (to allow for testing)3 business days5 business days3 business days

Design Help Needed:Standard BannersMobile Web Landing PagesStatic Interstitial/ExpandablesRich Media Interstitial/ExpandablesRich Media VideoNative Ads

5 business days5 business days5 weeks2 weeks2 weeks4 business days

Please note that the approval process time may vary.

3RD PARTY TRACKINGThinknear is certified to work with Sizmek, DoubleClick (DFA), Atlas, EyeReturn, MediaVest, Celtra, Flashtalking, and PointRoll. Optimization pixel tracking is also available for landing pages that are served outside Thinknear’s platform.

4For more information, please contact [email protected]

BANNERS

TYPES:

ASSET SUBMISSION LEAD TIME:

Ready-to-Launch:

3 business days

or

Design Help Needed:

5 business days

BEST PRACTICES:

If Thinknear is building banners:

°Raw assets must be in PSD format

°Product images should have a minimum 300dpi resolution

°Brand logos should be vector

°Please provide any brand style guides and fonts

320 × 50 | 300 × 50 300 × 250 300 × 250 728 × 90

SPECS:

Dimension320 × 50

300 × 50

300 × 250

728 x 90

File Size30KB max

30KB max

30KB max

30KB max

File FormatJPEG | PNG | GIF | PSD

JPEG | PNG | GIF | PSD



RequirementsRedirect URLs

Redirect URLs

Redirect URLs

Redirect URLs

ANIMATED BANNERS

°3 loops max

°0.2–0.5 seconds per loop


TYPES:

SUBMISSION LEAD TIME:

Design Help Needed:

5 business days

BEST PRACTICES:

°Landing pages should not exceed 3 calls-to-action





MOBILE WEB LANDING PAGES

300 × 250 Image

300 × 250 Image 300 × 250

Image320 × 400

Image

Click to Action Click to Action

Click to Action Click to Action Click to Action


Click to ActionDynamic Address

Logo


SPECS:

Dimension320 × 250

300 × 250

File Size30KB max

30KB max

File FormatPSD

PSD

RequirementsRedirect URLs for Calls--to-Action

Redirect URLs for Calls-to-Action

CALLS-TO-ACTION VIDEO:

Click-to-Call

Click-to-Drive

Click-to-Calendar

Click-to-URL

Click-to-Map

Click-to-Video

App Download

Phone Number

CSV file with addresses

Event Details | Date, Time, Address, Description

Redirect URL


Video File

Redirect URL

Width:

Aspect Ratios:

Container Format:

Video Codec:

Audio Codec:

Max File Size:

Frame Rate:

Bit Rate:

320px or 360px (phone) | Up to 640px (tablet)

3:2 | 16:9

MP4

H.264

AAC

10MB | 1MB per 30s, 2min max

15, 25, or 30 fps

200-250kbps (phone) | 350-500kbps (tablet)


EXPANDABLES

TYPES:ACCEPTED TAGS:

°Celtra

°PointRoll

°Sizmek

°Medialets

°Flashtalking

°Phluant

If your preferred vendor is not listed, please contact

your account manager.

BEST PRACTICES:

°Close/Exit button must be included at the top right of the page with reasonable size

° If unit scrolling is permissible, then a longer expanded creative is acceptable

°Expandable pages should not exceed 3 calls-to-action






Static Creative:

Ready-to-Launch:

3 business days

or

Design Help Needed:

5 business days

Rich Media Creative:

Ready-to-Launch:

3 business days

or

Design Help Needed:

2 weeks

SPECS:

Dimension320 × 50 > 320 ×480

320 x 50 > 300 ×250

300 × 250 > 320 ×480

768 × 90 > 768 ×1024

File Size50KB Collapsed | 150 KB Expanded

50KB Collapsed | 150 KB Expanded



File FormatPSD

PSD

PSD

PSD


Redirect URLs

Redirect URLs

Redirect URLs

RICH MEDIA CALLS-TO-ACTION INTERACTIVE FEATURES:

Click-to-Call

Click-to-Drive

Click-to-Calendar

Click-to-URL

Click-to-Map

Click-to-Video

App Download

Phone Number

.CSV file with addresses


Redirect URL

.CSV file with addresses

Video File

Redirect URL

°Store Locator

°Product Showcase

°Wipeable

° Inline Video

°Countdown

°Gamification

°Animation

°Social Integration (Facebook/Twitter/Pinterest)


TYPES:ACCEPTED TAGS:

°Celtra

°PointRoll

°Sizmek

°Medialets

°Flashtalking

°Phluant

If your preferred vendor is not listed, please contact

your account manager.

BEST PRACTICES:

°Close/Exit button must be included at the top right of the page with reasonable size

° If unit scrolling is permissible, then a longer expanded creative is acceptable

°Expandable pages should not exceed 3 calls-to-action






Static Creative:

Ready-to-Launch:

3 business days

or

Design Help Needed:

5 business days

Rich Media Creative:

Ready-to-Launch:

3 business days

or

Design Help Needed:

2 weeks

SPECS:

Dimension300 × 250

480 × 320

320 × 480

768 x 1024

1024 x 768

File Size100kb iPhone | 200kb Android

100kb iPhone | 200kb Android




File FormatPSD

PSD

PSD

PSD

PSD


Redirect URLs

Redirect URLs

Redirect URLs

Redirect URLs

RICH MEDIA CALLS-TO-ACTION INTERACTIVE FEATURES:

Click-to-Call

Click-to-Drive

Click-to-Calendar

Click-to-URL

Click-to-Map

Click-to-Video

App Download

Phone Number



Redirect URL


Video File

Redirect URL

°Store Locator

°Product Showcase

°Wipeable

° Inline Video

°Countdown

°Gamification

°Animation

°Social Integration (Facebook/Twitter/Pinterest)

INTERSTITIALS


RICH MEDIA VIDEO

TYPES:

In-Banner Expandable /Interstitial


Ready-to-Launch:

3 business days

or

Design Help Needed:

2 weeks

BEST PRACTICES:

°Video may be user initiated or autoplay

° If video autoplays, user will need to tap on the video to turn on audio

°Videos may end with a redirect URL or other calls-to-action

SPECS:

Format:

Width:

Aspect Ratios:

Container Format:

Frame Rate:

Video Codec:

Audio Codec:

Bit Rate:

Max File Size:

MP4

320 × 480 or 360 × 640 (phone) | Up to 640 × 480 (tablet)

3:2, 16:9

MP4

15, 25, or 30fps

H.264

AAC

200-250kbps (phone) 350-500kbps (tablet)

10MB | 1MB per 30s, 2min max


GEOVIDEO

TYPES:

SKIP AD >>

SPECS:

Format:

Dimensions:

Duration:

Frame Rate:

Video Codec:

Audio Codec:

Max File Size:

MP4

320 x 480 or 480 × 320 (phone) | 768 x 1024 or 1024 x 768 (tablet)

15 seconds (non-skippable) or 30 seconds (skippable after 5 seconds)

24-25 or 29-30

H.264

AAC or MP3

10MB

PRE-ROLL FORMATS:

°Mobile App Interactive

°Mobile Web and App Standard

°Tablet Web Tap-to-Play Medium Rectangle 300 × 250

°Smartphone App Tap-to-Play Banner 320 × 50


5 business days

BEST PRACTICES:

°VAST compliant


NATIVE ADS

TYPES:

SPECS:

FeatureTitle

Text

Logo

Image

Call-to-Action

Dimensions32 characters max

90 characters max

80 × 80 pixels

1200 × 67 pixels

15 characters max

File Format: JPEG | PNG | GIF


Ready-to-Launch:

3 business days

or

Design Help Needed:

5 business days

BEST PRACTICES:

°Ad images should be clean and simple; small, fine print is not ideal

°Logos should not appear in the ad image as quality may be decreased

°No ad copy should appear in the ad image; other elements within the ad

provide opportunities for text

°Ad images may not contain more than 20% text


SPONSORED LISTINGS

TYPES:

SPECS:

FeatureTagline

Overview

Logo

Deals

Deal Image

Dimensions40 characters max

600 characters max

1:1 aspect ratio, 20KB max

600 characters max

300 × 250 pixels, 20KB max

File Format: JPEG | PNG | GIF


3 business days

BEST PRACTICES:

°Promote seasonal deals, sales, and specials to increase user engagement

°Taglines increase performance when they communicate a strong

call-to-action or promotion

°Logos and images will render best at 300dpi resolution

AD SPECIFICATIONSBANNERS MOBILE WEB

LANDING PAGESGEOVIDEO RICH

MEDIA VIDEO

AD FORMATS JPEG | PNG | GIF Layered PSD

Layered PSD MP4 MP4

AD UNIT SIZES 320 × 50 | 300 × 50 | 300 × 250 728 × 90

300 × 250 | 320 × 400 320 x 480 or 480 × 320 (phone)768 x 1024 or 1024 x 768 (tablet)

Phone: 320 × 480 | 360 × 640 Tablet: Up to 640 × 480

MAX FILE SIZE 50KB 10MB 100MB 200KB

ADDITIONAL REQUIREMENTS

If animated, 3 loops max with 15-second max length.

Animated banners must be delivered as an animated GIF.

If Thinknear builds banners, raw assets must be in layered PSD format.

Product images should have a minimum 300dpi resolution.

Brand logos should be in vector format.

Please provide any brand style guides and fonts.

Please provide any brand style guides, fonts, copy, and any relevant logos and product images.

Video Codec:H.264 Audio Codec: AAC or MP3 Duration: 15 secs (non-skippable) or 30 secs (skippable) Frame Rate: 24–25 or 29–30 Bit Rate: 200–250kbps (phone), 300-500kbps (tablet)

Formats: Mobile App Interactive Mobile Web and App Standard Tablet Web Tap-to-Play Medium Rectangle 300 × 250 Smartphone App Tap-to-Play Banner 320 × 50

VAST Compliant

Video Codec: H.264 Audio Codec: AAC or MP3 Duration: Up to 30 seconds Frame Rate: 24 fps Bit Rate: 200-250kbps (phone),

300-500kbps (tablet)

Video may be replaced with static image or redirect URL upon completion.

3rd party tracking pixels are supported.

2.2MB additional file size for host initiated; unlimited for user initiated.

ASSET SUBMISSION STANDARDS

READY-TO-LAUNCH 3 business days 3 business days (Redirect URL) 5 business days 3 business days

IF DESIGN HELP IS NEEDED 5 business days 5 business days - 2 weeks

EXPANDABLES INTERSTITIALS NATIVE ADS

AD FORMATS Layered PSD Layered PSD JPEG | PNG | GIF

AD UNIT SIZES 320 × 50 > 320 × 480 320 x 50 > 300 x 250768 × 90 > 768 × 1024

300 × 250 480 × 320 320 × 480 768 x 10241024 x 768

Image: 1200 × 67 Logo: 1:1, 80 × 80

MAX FILE SIZE Varies by ad unit 200KB Static 300KB Rich Media

30KB

ADDITIONAL REQUIREMENTS

Close/Exit button must be included at top right with reasonable size.

Units must be delivered with URLs for each link.

If unit scrolling is permissible, then a longer expanded creative is acceptable.

Close/Exit button must be included at top right with reasonable size.

Units must be delivered with URLs for each link.

If unit scrolling is permissible, then a longer expanded creative is acceptable.

Title: 32 characters max Text: 90 characters max Call-to-Action: 15 characters max

Ad images should be clean and simple; small, fine print is not ideal. Logos should not appear in the ad image as the quality may be decreased. Ad images may not contain more than 20% text.

ASSET SUBMISSION STANDARDS

READY-TO-LAUNCH 3 business days 3 business days 3 business days

IF DESIGN HELP IS NEEDED* 5 business days (static) 2 weeks (rich)

5 business days (static) 2 weeks (rich)

5 business days

*Please Note: Creative production may require more time depending on the number of revisions needed.

THINKNEAR FOLLOWS STANDARD IAB SPECIFICATIONS

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