thinkla trends breakfast 2012 - glam media's nola weinstein & erin matts
TRANSCRIPT
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thinkLA Trends Breakfast
THINK LA TRENDS BREAKFAST
November 28, 2012
ERIN MATTS & NOLA WEINSTEIN
WHAT IS A TREND?
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A behavior or attitude based on an authority who declares it so.
DIGITAL CONNECTIVITY HAS CHANGED THE WAY WE ACKNOWLEDGE AND VIEW TASTEMAKERS
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THEN
SINGULAR
OVER-AUTHORITATIVE
DICTATORIAL
ONE TO MANY
NOW
COLLABORATIVE
COLLECTIVE
CURATED
MANY TO ONE
VS
Glamamom.com
Temptalia.com
SoMuchToSmileAbout.com
PrettyShinySparkly.com
FabulousOnABudget.com
LaurenMessiah.com
IAmStyle-ish.com
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TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OF THOUGHT LEADERS AT GLAM, THREE DOESN’T MAKE A TREND 3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS
INCREDIBLE SCALE OF THOUGHT LEADERS, CURATED
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HYPER-PERSONALIZATION A PICTURE IS WORTH 1,000 WORDS THE HEALTHY HAPPY HOUR EMERALD CITY THE AGE OF BROCADE CURATION CURE FOR FILTER FAILURE
HYPER-PERSONALIZATION
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NEED IT FULFILLS: BADGE VALUE, PERSONAL EXPRESSION, LUXE AND DECADENT WITHOUT BREAKING THE BANK
HYPER-PERSONALIZATION
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A PICTURE IS WORTH 1,000 WORDS
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NEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASY SOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRAND STORYTELLING #dailyGlam
A PICTURE IS WORTH 1,000 WORDS
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THE HEALTHY HAPPY HOUR
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NEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OF BALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIAL
EMERALD CITY
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NEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONES MAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS
THE AGE OF BROCADE
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NEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR, HEDONISM
CURATION CURE FOR FILTER FAILURE
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NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS, DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES
CURATION CURE FOR FILTER FAILURE
thinkLA Trends Breakfast
NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS, DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES
#thinkTrends
thinkLA Trends Breakfast
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SUPPORTING SPONSOR