thinking outside the box on bricks and mortar
TRANSCRIPT
Thinking outside the box on bricks and mortar
In this omnichannel world, retail is evolving and becoming more experiential by the day.
Customers enjoy – and are coming to expect – a seamless, immersive experience where
digital interactions make in-store shopping easier, or simply more delightful.
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Let’s look at the latest trends and innovations
changing the face of retail
In the UK, grocery chain Asda has opened an unmanned store for Click & Collect. Customers retrieve their order
from a locker, which they open using a QR code on their phone. Any time, day or night.*
*http://www.asda.com/click-and-collect/
AsdaClick & Collect 24/7What: Who:
Click & Collect 24/7What:
It's all about convenience for customers. Busy shoppers want to be able to collect their shopping when it suits.
Why:
In partnership with Shoes of Prey, US superstore Nordstrom is bringing the digital in-store. Customers use touch-screen
tablets to design a 3D version of their ideal shoe. Once ordered, the shoes get made off-site.
NordstromAugmented realityWhat: Who:
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Augmented realityWhat:What:
Customers are calling the shots these days. They want greater control and a more immersive purchasing experience.
Why:
What: Virtual fitting rooms Who: Burberry
Burberry was a very glamorous trailblazer in turning the fitting room into an immersive, interactive space. Using
RFID e-tags, customers could see extra information about products on a 'magic mirror' in a change room.
What: Virtual fitting rooms
By providing extra product or manufacturing information at this critical point in the purchase journey, customers
become more engaged and are more likely to buy.
Why:
newsfeed
new in!!
TargetWhat: Who:In-store beacons
Via a newsfeed-like stream, Target shoppers in the US can be alerted to hyper-local content, including new
products, offers and services.
Why:
What: In-store beacons
Beacons are a great way to interact with in-store shoppers, pushing highly targeted and relevant content to engaged users.
What: Mobile commerce Who: JCPenney
JCPenney is using smartphone strategies to make the shopping process more streamlined than ever. Take visual search – a customer can whip out their phone,
snap a pic of a product they want, and get the same or similar items live on the JCPenney App, ready to buy.
2018
$626B
2015
What: Mobile commerce
*https://www.internetretailer.com/2014/03/10/mobile-commerce-will-be-nearly-half-e-commerce-2018, accessed August 2015.
It's predicted that consumer spending via mobile commerce will grow to $626 billion by 2018*. Any tactic to make the mobile path to purchase easier will soon pay off.
Why:
Check out this new Anna Sui jumpsuit. It
would look amazing on you, so I've popped it in
your cart. xxx Gilt
Thanks! I love it.
What: Online concierge services Who: Gilt
Gilt is an online store with a High St feel. Gilt Concierges are highly trained customer service representatives who act as
personal shoppers, personal stylists, and professional fashion problem solvers for the highest tier of Gilt VIPs.
You might love this
What: Online concierge services
Many shoppers love going in-store for the pampered, personal service they receive. This takes it into the digital
realm, bringing bring the 'in-store' feeling into the online world.
Find out more about how StarTrack can help your retail business.
Call 13 2345
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