think vis 2013
TRANSCRIPT
Think Visibility 2013“One man went to Leeds”
Swerving The Guest Blogging
Smackdown – James Agate
• The smackdown is coming, it’s only a matter of time
• However links are still the signal.
• The risks of standing still are worse than pushing the boundaries.
• Think before you act and commit to a linking opportunity.
• Nevermind guest posting we shouldn’t rely solely on ANY one link building tactic.
Swerving The Guest Blogging
Smackdown – James Agate
• Google doesn’t want to look stupid…
• In order to scale they must automate where possible.
• Look at your market and competitors, aim for the defensible.
Swerving The Guest Blogging
Smackdown – James Agate
1. Multi-category sites.
2. Nothing but guest posts.
3. Guest posts from anyone.
4. Guest post about anything.
5. Explicitly advertise “SEO” rules.
6. Paid links.
7. Automated solutions
8. Sites Panda was designed to
eradicate.
Swerving The Guest Blogging
Smackdown – James Agate
9. Double-dipped posts.
10.“Spammy” bio links.
11.Don’t hammer
the same network over and
over for different sites.
Swerving The Guest Blogging
Smackdown – James Agate
How To Brace Ourselves For Impact
• Standard Checks:• Indexed?• MozRank• PageRank• Domain Authority• Citateon Flow• Trust Flow
Swerving The Guest Blogging
Smackdown – James Agate
Real Publisher Shit #RPS
• Quality content not just from guest authors.• Signs of life.• Sign of integrity (relevant sidebar links).• Balance between commercial and content.• Contact details.• Non-dropped domain.
• Most importantly – Would This Make Sense To A User?
Swerving The Guest Blogging
Smackdown – James Agate
Takeaways
• Set yourself standards.• Diversify!• Check every domain.• Monitor your links.• Don’t panic most people are probably doing dodgier things than us.
Takeaway Tips: Learn From The
Successes And Failures Of A 7
Figure Site– Al Carlton
Takeaway Tips: Learn From The
Successes And Failures Of A 7
Figure Site– Al Carlton
• Costs £500 for 2 hours consultation.
• Made £1,000,000 from Google Adsense since 2005.
• Uses quite inappropriate clipart.
• SEO wisdom – “Create quality content and let Google do it’s job.”
• Namechk.com << For registering social platforms.
• Loves quoting other people however irrelevant it is.
• Loves quoting himself:
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• They got in touch with 2600 hacks
• 1.4% of all journalists
• Anonymous survey about things including
• SEO’s
• PR’s
• Their workload
• Their daily routine
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• UK & German journalists work the hardest.
• A quarter of UK journos have to write 7+ articles a day.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• 87% of US journalists have to write 3+ articles a day
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• Press releases are still effective however PR Newswire and PR Web are dead.
• You need to sell these to journalists who will pass them on to the press association.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• Do journos use Twitter to find scoops?
• For pitches…
• UK 75% use it for stories
• Germany 80% don’t use
• For research…
• UK 70% use for research
• Germany 70% use for research
• French distrust Twitter, 80% saying they don’t use it.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• Do journos fact check with Wiki?
• 91% of German journos fact check with Wikipedia.
• 82% of UK journos also do.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• Actionable takeaways
• Can we look to promote and get comments for journalists articles once they’ve released it?
• 28% of journos say one of their main pressures is getting comments on their stories.
• Turn-offs include:
• Releases that read like articles.
• Hate being harrassed (it’s not going to stop).
• Releases that don’t get to the point quick enough.
• SEO’s wanting to buy links on first date.
• Poor speelling and grammar.
Get The Skills To Pay Those
Authority Link Building Bills – Andy
Barr
• Actionable takeaways
• Use Dropbox or Sendit for photos.
• ALWAYS include full contact details.
• Hit up regionals (despite the Interflorasmackdown) as they are always desperate for content and aren’t paid enough to care.
• Send main body of press release in email.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung
• Awesome content was around before Google was.
• We need to keep in mind the what links were essentially created for when creating new content.
• Think beyond the link value.
• Panda is still hammering sites so we need to still have an eye on quality.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung
• Quality content and more importantly WHO recommends it will be key in the future.
• Social signals are becoming more and more important.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung
• Staying Ahead Of The Game• Social activity and links are becoming
more and more intertwined.• Use Social Crawlytics to see what’s
popular in your niche.• See what was popular, iterate, do better,
analyse results, rinse and repeat.• Recommendedusers.com for G+ boffins
who love your stuff.• Co-citateons are just as important as
citateons.
Content Outreach And Engagement,
How To Stay Ahead Of The Game -
Pak Hou Cheung
• Takeaway Tips
• TheIdeaSwap.com.
• Bottlenose.
• Content Strategy Generator from SEO Gadget.
• We need to start earning NOT building links.
Social Media; Beyond The Bullshit -
Kristal Ireland
• Everyone is online clambering for attention.
• How are we going to cut through the noise and not just noticed but remembered.
Social Media; Beyond The Bullshit -
Kristal Ireland
• Stop flooding the internet full of crap.
• You’re just adding to the noise.
• If you’re only starting now you’re already behind.
Social Media; Beyond The Bullshit -
Kristal Ireland
• It’s a growing market but it’s getting more and more competitive.
• Social media spend set to double over the next 5 years.
• Internet has overtaken TV as most consumed form of media.
Social Media; Beyond The Bullshit -
Kristal Ireland
• Kids don’t trust what brands say on social media.
• People are swamped with messages constantly that people are instinctively ignoring.
• As soon as kids up and leave a social media platform it’s time to leave as well.
Social Media; Beyond The Bullshit -
Kristal Ireland
• Where does your brand sit?
• What are your brand values and are they aligned with the medium?
• Strike a brand balance on social media.
• Make best use of your USP’s.
Social Media; Beyond The Bullshit -
Kristal Ireland
• Takeaway Tips
• Peerindex, like Klout but with rewards.
• Twitter algo changes are a’comin.
• Always have a strategy.
• “Make it simple and significant”.
• Social, it’s the beginning of the end.
Maximise Your SERP
Potential – Peter Handley
• Everything you ever wanted to know about rich snippets.
• Stand out from the listings in any way possible.
• Grabbing attention is becoming evermore important.
Maximise Your SERP
Potential – Peter Handley
• People –
• Authorship –
• Reviews –
• Recipes –
Maximise Your SERP
Potential – Peter Handley
• Events –
• Product –
• Video –
• Music –
Maximise Your SERP
Potential – Peter Handley
• Why the heck would you want to do that?• PPC, local etc. all encroaching on our search space.• Increase CTR%• Give a boost to SERP positions that would naturally
struggle.
Maximise Your SERP
Potential – Peter Handley
• It’s all about semantics and giving data a context…
• Take your pick of microformats, microdata, RDFA.
• Schema-creator.org• Use webmaster data
testing tools to check your work.
• Try multiple snippets!
• http://www.slideshare.net/jamesagate/james-agate-think-
visibility-2013
• http://www.slideshare.net/AlCarlton/takeaway-tipslearn-
from-successes-and-failures-of-a-7-figure-site
• http://www.slideshare.net/10yetis
• http://www.slideshare.net/PakHouCheung/thinkvis-2013-
content-outreach-engagement-02032013
• http://www.slideshare.net/ismepete/maximising-your-
serp-potential-enhance-your-listings-with-rich-snippets