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MARKETLamina Films has been the leader and an important developer in Thailand’s solar film industry for over a decade, with its product portfolio consisting of almost every category of solar film. Apart from solar films for automobiles and buildings, Lamina Films also offers safety films as well as decorative films in a range of colours and models, and has been the number one solar film company in Thailand for over fifteen years.

Lamina Films offer accurate product information to customers prior to purchasing and provide professional installation as well as product knowledge, and excellent after sales service.

The brand offers a seven-year warranty and has 120 models to choose from, the largest number offered in the Thai solar film market, as well as the industry’s first call centre.

Lamina Films is the first company in Thailand to initiate seamless film installation technology, and is also the first to implement computerised film-cutting technology (LLumarPrecisionCutSystemTM). All performance data of Lamina Films products are genuine factory data.

Thanks to strong cooperation between CPFilmsInc USA and Techno-Sell (Frey) Co., Ltd.regular training on the latest installation techniques is held using professional equipment. That led to Lamina Films being the first company to stage the National Film Installation Skills Championship to select representatives for the Asia-Pacific Championships, which the Thai team won in 2011. Recently, it hosted the second national competition for installation skills where the best eight out of 84 participants where the best finalists will represent Thailand and take part in the Asian competition, where sixteen representatives from other Asian nations will be competing, in Malaysia.

ACHIEVEMENTSThe most important challenge for Lamina Films during its early years was the lack of correct technical information among consumers. Misunderstanding is caused by retailers using spot lights and infrared lamps to demonstrate products, and failing to inform the customers of the heat differences between these light sources and actual sunlight. As a result, a large number of consumers believe that heat from light bulbs is similar to heat from sunlight.

Lamina Films has been chosen for mega projects such as the Suvarnabhumi International Airport (400,000sq ft), Empire Tower (500,000sq ft), Siam Commercial Bank Head Office (400,000sq ft), 7-11 convenience stores (over 1,000 branches), Australian Embassy (Bangkok, Vientiane, Hanoi, Ho Chi Minh) DusitThani Hotel, Inter-

Continental Hotel, International School Bangkok, JUSMAG THAI, FAO, etc.

Lamina Films was the most trusted solar film in Thailand for five consecutive years (from 2010-2014), which helped it win the Thailand Automotive Quality Awards during that period as well.

Lamina Films also won the “Superbrands Thailand” award for eleven consecutive years (from 2004 to 2014) and received the highest number of Superbrands votes from consumers.

Other awards include the Number One Brand in Thailand from Marketeer in 2012, and the SMEs Excellence Awards in 2012. Lamina won Thailand’s Most Admired Brand award from BrandAge Magazine in 2015 and Asia Responsible Entrepreneurship Awards 2015 in Social Empowerment categories Enterprise Asia under

Lamina’s “Dream” Educational Project.Techno-Sell (Frey) won the SMEs Excellence

Awards from the Thai Management Association (TMA) and the Sasin Graduate Institute of Business Administration of Chulalongkorn University.

Recently the company received the Bai Pho Business Award by Sasin. This is an award from the Sasin Graduate Institute of Business Administration of Chulalongkorn University and Siam Commercial Bank PCL.

Techno-Sell (Frey) also received three prizes - outstanding sales, total sales growth and solar film for buildings growth in 2010 and outstanding sales in 2011 - from the CPFilms Asia-Pacific distributor conference.

HISTORYTechno-Sell (Frey) Co., Ltd. was founded in 1995 as the importer and distributor of Lamina solar films. The company introduced itself as a leader in four areas - innovation, service quality, social responsibility and information provider.

The company chose to market products made by CPFilms Inc, subsidiary of Eastman Chemical Company, which has the most advanced and largest solar film production facility in the world. Since it is one of the few companies that import solar films directly from the manufacturer, Techno-Sell (Frey) obtains correct information in terms of product characteristics as well as installation techniques and equipment, apart from other types of support from the factory.

Since 1996, the brand has grown continuously and became the premium solar film market leader in 2001.

To ensure quality of products and services, the company achieved ISO 9001 certification in 2010. Its policy on quality (according to ISO9001 standards) consists of excellent products, good service, knowledge-based responsibility, swift delivery, creation of customer satisfaction, and continuous development.

PRODUCTSProducts from Lamina Films are of premium grade. Every model comes with 99% UV protection and high solar heat rejection. Apart from being rust-free, they also pass quality tests by AIMCAL, IWFA and ASTM.

As for automotive solar films, Lamina Films offers a lineup of 43 models in five series classified by lifestyles. They include the POP Series, Genius Series, Executive Series, Mystery Series and Special Series.

All Lamina Films feature patented SR Crystal

Clear coating for protection against scratching, while film strength is enhanced by use of high-grade polyester, which helps lower danger from shattered glass during an accident.

Magnetron Direct Sputtering Vacuum Coating technology is used, offering UV protection of higher than 99% and lower heat from sunlight. Driving visibility is improved, along with the extended lifespan of interior parts due to lower cabin heat.

Building films offered by Lamina Films are tested directly with heat from sunlight and are able to lower sunlight heat by almost 80%, along with more than 99% UV protection. Lamina Films are used in more than 10,000 buildings around the world and are widely accepted for dramatically lowering electrical cost for air-conditioning.

Lamina safety films come with high-end technology with additional polyester and specially-formulated glue layers that provide stronger adhesion than regular glue. They represent an excellent choice in protection and are used in government agencies and embassies around the world, as well as in automobiles.

Decorative film products from Lamina come with UV protection and can be applied in many ways. The film can be cut into different shapes and logos using computer technology. A range of colourful tinted films are offered in the Deco Neo series along with fabric film that have heat-reducing capability while offering stylish looks.

CPFilms boasts the latest technologies in solar film production such as colour dyeing, metalising, sputtering, solution coating, laminating and slitting, carrying out all procedures in-house.

RECENT DEVELOPMENTSProductsLamina Films is a market leader and continuously launches new products, such as the L 60 Max Special, which has the best heat protection in Thailand.

Other products include LLumar Films and Easy Pass compatible films such as the L80 BL Special, L75 Special and L65 Special. The Digital CTX film, meanwhile, is radio frequency friendly, and does not interfere with electronic equipment in the vehicle.

The Mystery Series film offers 50% more solar heat protection than competitors and is sold only at the Lamina Exclusive Shop. The Enerlogic film protects the building from heat during the summer and protects heat loss from building during winter.

Lamina Films recently staged the Lamina Innovative Contest for university students all over

the country to send in their innovations made from left over solar film.Total prizes are valued at more than Bt350,000, and the top ten teams were given an opportunity to participate in a workshop along with highly qualified members of the jury.

ServiceLamina Films is the first solar film company in Thailand to set up an exclusive retail network. The Lamina Films Exclusive Shop was opened in 2003 and features high-quality service to the premium customer. The outlet, installation equipment and

technical training of the staff are superior to regular solar film establishments. Presently there are 60 Lamina Films Exclusive Shops around the country as well as 600 authorised dealers and 1,000 automobile showrooms.

PROMOTIONLamina Films give much importance to brand-building, dealer expansion as well as maintaining attractive outlet and showroom designs. The company’s marketing philosophy is comprised of 7P’s (Product, Price, Place, Promotion, People, Process and Physical Evidence), and Lamina Films is heavily involved in product knowledge in order to ensure accurate communications with dealers and customers.

Promotions are staged both above the line and below the line, with showrooms carrying the same high standards. PR work is enhanced via the internet (website, social media).

The company has participated in the Bangkok International Motor Show and the Thailand International Motor Expo, Thailand’s two largest auto exhibition events, along with the Bangkok Auto Salon, Used Car and Imported Car Show and the Architect Show.

BRAND VALUESLamina Films’ priority is brand building, maintaining excellent brand image and sustainable marketing in order to create customer and dealer confidence.In terms of brand loyalty, Lamina Films concentrate on regular products and services quality improvement, and strengthening relationships with customers.

A year after the brand was introduced, Lamina Films started to make donations to the Siriwattana-Cheshire Foundation. Company management believes education can help raise the quality of life, but opportunities for education are not equal between children in the city and in rural areas. This led to the creation of the Lamina’s Dream Educational project, in which one new school building is built every year over the past fifteen years.

Lamina is also involved in environmental projects such as Save the World with Lamina project that has reached its ninth year.

Lamina Films participated in a large number of royal projects including the Chaipattana Foundation

Things you didn’t know aboutLAMINA FILMS

l Lamina has been the Number One selling solar film brand for the past fifteen years.l CPFilms Inc USA welcomed the “KobNok Kala” TV production team to shoot an episode on the production process of Lamina Films. l Lamina Films was first company to stage the National Film Installation Skills Championship to select representatives for the Asia-Pacific Championships, which the Thai team won in 2011.l Apart from using silver to coat the film, the factory can also use gold.l The 57-storey Empire Building project is the world record holder for the amount of solar film used - 500,000 square feet. If the film is rolled out and placed one after another, it will be as long as twelve Doi Inthanont mountains.l Lamina Films was chosen by Suvarnabhumi International Airport and as much as 400,000 square feet of solar film was used. l Lamina Films was chosen by the Australian Embassy for use in Thailand, Vietnam and Laos embassy buildings.l Lamina Films is used in Siam Commercial Bank’s Head Office buildings in Bangkok.l Lamina Films is used at more than 1,000 branches of 7-11 convenience stores in Thailand.l Lamina Films is also used on the six Royal Rain Project airplanes, Seatran Ferry and Nakhonchai Air coaches.

and several projects belonging to HRH Princess Mother. They include donating mobile dental care equipment for the underprivileged in rural areas as well as participating with the mobile dental care unit since 2008. The company took part in the Princess Mother’s Medical Volunteer Foundation and donated educational funds through the Princess Mother’s Royal Mercy Foundation to help capable students who lack funding to complete their education and return to help develop their own community.

The Mini Lamina Dream project helps with construction of libraries and restrooms. Financial support has been offered to the Thai People’s Hope Foundation, Prince Mahidol Award Foundation and the Faculty of Medical Technology Mahidol University.

Lamina, in collaboration with a partner organised a charity concert - Capital Rhythm. This will be a platform where people can share their contribution to Thailand. The total income from ticket selling will be donated to Forest Conservation foundation for every region in the country.

www.laminafilms.com