things to know about tinder like dating app!
DESCRIPTION
Analysis done on the basis of market stats to understand Dating Industry. Check out the details to know more about the industry stats, market leaders and app features, here - http://bit.ly/DatingAppStatsTRANSCRIPT
Things to know about Tinder
like dating App!
"You don't love someone because they're perfect, you love them in spite of the fact that
they're not."
Table of Content.
• What are the highlighted statistics of
Dating Industry?
• Top 5 Market leaders of dating industry!
- Tinder - Bumble
- OKCupid - Match.com
- Badoo
• What are the features that Tinder like Dating App should have?
01. Social Login 02. Geolocation
03. Matching AI Algo 04. Swipe Surge
05. Setting and Matches 06. Push Notification
07. Chat System 08. Anti-Fraud Screening
• Conclusion – The final words!
…
The new age evolution has completely changed the relationship
with technology and also the mindset of a human being. People
are now more techno-friendly and ready to adapt new things
compare to a past decade.
Now these days, we have new ways of messaging that works
instantly rather the traditional hand-written letters that used to
reach in days, we are more adaptive to social media platforms
rather social events, and we are more active on internet rather
community meetings. Even the special meeting with someone or
dating has changed its skin, you can search your soulmate or a
short-term relationship direct through the dating apps.
Just choose the preferred app, search for the profiles, filter it
through the interest, connect with each other and “yuppie” that’s
it, now you both can share your details, fix your meeting date and
so on.
These kinds of dating apps have their separate user base which
is savage for several other segments. And this is a sure success
mantra for organizations, if they follow a right path and select an
experienced dating app developer.
INTRODUCTION.
04.
DATING INDUSTRY
What are the highlighted statistics of
Dating Industry?
Keep your eyes on the market
stats to know the amazing things
about the Dating Industry.
05.
Dating industry is a vast segment for entrepreneurs as well as
for App Development Companies across the globe. Almost 75%
of the world population uses one of the popular dating app
atleast once in their life. Today, the industry is billion dollar and
much easier for single around the world.
Pic Credit: Allied Market Research.
Dating Industry Stats.
06.
Here are a few statistics that show the growth and the tendency
of the industry:
01
02
03
04
05
06
07
01. In the US only, 49.7 million out of 54.4 million singles have
used dating site to search their soulmate or a relationship
partner.
02. 72% singles trust on online dating-triggered relationships
rather the offline one.
03. Almost 77% daters regularly spend atleast 15 minutes on
dating apps for potential matches or search profiles.
04. 61% of the adult daters find this platform an easier solution
to check and match profiles.
05. The major ratio of users on dating apps is millennials, who
aged between 18-29 years.
06. Online Dating segment revenue amounts to US$2,141
million in 2020 with an expected CAGR 4.3% (2020-2024).
07. According to the Statista stats, online dating users
expected to reach to 279.8 million by 2024.
07.
32 35.6 39.7 43.6 46.7 49 50.5 51.5
146.6162.7
180196.3
209.4218.6 224.6 228.3
0
50
100
150
200
250
2017 2018 2019 2020 2021 2022 2023 2024
in m
illi
on
s
Paying Online Dating Users Non-paying Online Dating Users
… 08.
DATING APPS Industry’s Leading 5
Dating Apps?
Keep your eyes on the market as
you need to follow different
strategies like the market leaders.
09.
Top 5 Industry Leaders.
Dating industry isn’t a small segment, the industry is expected to
reach $9,202.7 million by 2025 with a growing CAGR of 4.7%.
According to a market research, there are around 1500 dating
platforms battling with each other to draw more users.
Pic Credit: RG Infotech.
10.
TINDER. One of the major market leaders is – “Tinder”, which is a
location-based social search platform and founded in the year
2012. The platform owns more than 57 million active users per
month with around 4.1 million premium users. The platform is
used in 190 countries and available in 40 languages to oblige
each and everyone.
01 01. Tinder
According to the stats, tinder made $1.2 billion revenue in the last
year, which is around 43% higher than 2018.
11.
BUMBLE. 02 02. Bumble
This is one of the few or the original one, where women message
first and the receiver has a time limit of 24 hours to reply back
and start a connection. The platform has almost 46 million users
from 155 countries and has almost 85% female employees.
With the same intend of dating and social networking, “Bumble”
– the first feminist dating app was founded by one of the co-
founders of “Tinder” – “Whitney Wolfe”, who left the firm due to
some personal issues with another co-founder.
According to the stats, “Bumble” earned the top second position
in list of all dating brands with a $300 million revenue in the year
2019. This is the only platform, who empowered women to start
communication and get a possible match.
12.
OKCUPID. 03 03. OkCupid
With a massive number of users, and great features similar to
the other platforms OkCupid shares the market since 2004. The
platform has almost 50 million registered users and allow users
to send direct message to another by visiting their profile.
Although, they only see that message once find their match with
another person.
According to the stats, “OkCupid” earns $1 million revenue in the
segment last year with almost 200K downloads by a global
audience.
13.
MATCH. 04 04. Match.com
Match.com was founded in the year 1993 and purchased by the
IAC in 1999, later transferred in its sub-group Match Group,
which is especially created for the dating brands. Apart from
Match.com, the group also owned Tinder, Hinge, OkCupid, Plenty
of Fish, and 40+ other brands.
The premium dating platform allowed only paid members to
message matched profile, although users can create and search
in the premium version. The dating app has around 39.7 million
visits per month with 30K downloads and earns around $500K
revenue last year.
14.
BADOO. 05 05. Badoo
One of the leaders of the industry – “Badoo” was founded in the
year 2006 and has around 425 registered users. The platform is
available in 47 languages and used in around 190 countries. The
dating app has recorded 300K daily registrations and 4 million
app downloads with $1 million revenue in the year 2019.
15.
Other than those leading apps, there are several dating apps
available on Google Play and App Store, some of them are Hinge,
Happn, Her, Clover, Plenty of Fish (POF), and Grindr.
…
16.
TINDER FEATURES What are the features that
Tinder like Dating App should have?
Keep your eyes on the market
leaders to idealize the trending
features of Dating apps.
17.
Dating App Features.
Comparison always took place with the leading one and industry
follows the path of successful brands. Take a look at the beneath
chart that shows the most popular online dating app worldwide:
58.06
153.07
424.44
440.59
504.76
779.79
927.26
985.61
2375.8
3620.26
0 500 1000 1500 2000 2500 3000 3500 4000
SCRUFF
Match
Grindr
POF
Bumble
OkCupid
MeetMe
Happn
Badoo
Tinder
Number of downloads in 1,000s
Chart Source: Statista. 18.
According to the above chart people downloaded Tinder most.
So, here’s the top most features that tinder like dating app should
have:
SOCIAL LOGIN. 01 01. Social Login
The very first thing or major feature that an app should have, is
social login. The user should have the freedom to sign up through
their existing Facebook, or Google account. Other apps can make
it a complimentary feature, but for dating apps, that’s a major
feature as it clears out the interest of a particular user and
allows dating algo to search similar profiles.
Apart from the technical prospectus, integration with social
account will also cut down the efforts of a user to prepare a
profile on such dating apps as they can fetch most of details from
the social platforms.
GEO LOCATION. 02 02. Geo Location
The major feature that an online dating app should have, as
nobody wants to chit-chat a person they can’t meet. This feature
will help applications in user retention and better user
engagement. This feature will encourage users and provide
suggestions based on their interest, their social activities, etc.
and help to improve interest-based geolocation matches.
19.
Although, app developers can allow users to choose their
preferred region or location and find their matches apart from
getting the current location from their devices.
AI ALGO. 03 03. Matching AI Algo
Rather the outdated random profile suggestions, Tinder use
different algorithms to suggest best suitable profiles to users.
When a user creates a new profile, the algo searches the
suitable profile on the basis of profile ratings.
The app uses a scoring system, where the number of likes or
right swipe counts as the rating, more likes means the higher
profile score. Although, matches can also be suggested on the
basis of similar interests, similar locations, and similar count of
scores.
SWIPE. 04 04. Swipe Surge
A single left or right swipe can mark a score for the profile, as
the right swipe means user likes the other profile and left means
user dislike it and wants more options. Although, there should
be an undo option, as sometimes swipe happen accidently.
Tinder introduces that feature and recognized 15x higher user
activities with a 250% increased match ratio.
20.
SETTINGS. 05 05. Setting and Matches
User can set their preferences such as gender, age, region,
religion, or interest, on their profile, and filter their suggestions
based on it as these kinds of online dating platforms usually have
a huge database. This setting will also help to increase the rate
of matches due to similar kind of interests and mutual
agreements.
NOTIFICATIONS. 06 06. Push Notification
Like other apps, online dating apps should also have Push
Notification to update users in real-time about recent changes,
matches, messages, etc. This is a significant feature and major
growth tactic to retain a user and provoke them to return back
to the application.
CHAT SYSTEM. 07 07. Chat System
One of the basic, but the major feature that an online dating app
should have. Chat messages allow a user to communicate with
the matched profile and share their interests, or pictures with
each other. To enhance the text-based chat feature, dating app
developer can include video chat feature too in the application.
21.
FRAUD CHECK. 08 08. Anti-Fraud Screening
To identify the authenticity of the user, a dating app should
contain Anti-Fraud Screening, where user needs to verify its
original identity. This will improve user belief and retention on
the application and reduces the number of fake profiles.
This can also be done through two-way verification, and required
document verification process along with profile completion.
…
22.
FOR DEVELOPMENT RELATED QUERIES, PLEASE MAKE A CALL ON
+91-982-868-6605 23.
CONCLUSION. The bottom lines:
Conclusion
What we have research, and
expressed are summed up here, to
highlight major parts and strike the
importance of dating apps for
singles.
24.
Conclusion.
If we think a decade back, finding the right relation without
knowing each other isn’t a possible thing, but now we can. Online
dating platforms made it easy for the singles and appeared as
the most preferred solution for finding the right relationship.
25.
26.
We analyzed the industry stats and found that the online dating
industry is a billion-dollar industry with a great user base and
higher revenue model. There are almost 77% singles, who uses
such kind of applications atleast 15 minutes per day. Due to such
facts, plenty of dating applications are running successfully. The
Match Group owns 45+ dating brands including the leaders –
Tinder, Match, OkCupid, etc.
Those figures and the above graphical representation of global
online dating service market, are eye-catchy for entrepreneurs
too, that’s why the number of dating app developers also
increasing day-by-day. Although, check those stats, top leader’s
strategies and their business models first, before entering in the
segment.
We hope that the information provided above is useful for you. If
you have any doubt or want to discuss more about your Dating
App Development or Tinder like online dating platform, feel free
to email us at [email protected]
…
27.
www.rginfotech.com [email protected] +91-982-868-6605
www.rginfotech.com
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