things agency, the company profile
DESCRIPTION
THINGS Public Company ProfileTRANSCRIPT
things.is a design and innovation agency for the Internet of Things
we think the digital and make it physical
services
GOOD DESIGN IS GOOD BUSINESS [Thomas John Watson Jr.]
we work together with organizations to innovate creating hybrid experiences.
EXPERIENCE ECOSYSTEMS
WE ORCHESTRATE SEAMLESS CUSTOMER EXPERIENCES
Designing consumer experiences means explore and shape all the touch-points of the entire customer journey. In the ecosystem perspective, products, services, customers and their tools, are nodes in a web of complex relationships that are critical elements of a brand experience.
Designers are not just designing for a user, or different user roles, but they are designing for a community which have experience of a brand through different channels (mobile, web, social, display, on/off) and multiple interfaces (touch, voice, gesture-based, visual). Creating a customer experience means orchestrating an ecosystem where each touch-point adds to the experience rather than repeating it.
We create experience ecosystems from strategy definition and concept envisioning to detailed interface design.
#orchestra#touchpoint#journey
CONNECTED PRODUCTS
WE INVENT AND EVOLVE CONNECTED PRODUCTS
In the Internet of Things vision, objects are connected and communicate each other sharing information, performing tasks and sensing the world. Objects are not isolated and play an active role within the experience ecosystems.
Recently a new kind of connected objects are emerged from the intersection of design and technology perspectives, representing an anticipation of the Internet of Things: a little printer transforms the stream from friends into a miniature paper, a piano accepts song requests and strikes up in conversation with facing listeners, a white box notifies retweets giving you sweets.
We design connected products that are physical interfaces of innovative services and networked activities: they share content and information, start conversations, and come to have a personality.
#sharing#communicating#sensing
CAPABILITIES
Trend & Design ResearchProduct & Brand EvaluationInnovation ConsultingInteraction/UI DesignPhysical InteractionProduct DesignService Design
Visual DesignParticipatory DesignPrototyping & EvaluationDigital StrategyBrand ExperienceTechnology ScoutingProgram Management
approach
THE BEST WAY TO PREDICT THE FUTURE IS TO DESIGN IT [Richard Buckminster Fuller]
we team up with companies to develop business strategies and design innovative solutions.
we designinnovative
ideas
we prototypeconcept
ideas
we envisionstrategicscenarios
we identifytogether
opportunities
3 421
DESIGN APPROACH
DISCOVERY DAYWe work all day long with the company management to explore business needs and opportunities and to build a brief for a project of business innovation.
#casestudies#benchmarking#designresearch #briefstorming
1 DAY JOINTLY BRIEF
TO START WORKING WITH THINGS
STRATEGIC RESEARCHWe gather consumer insights, conduct design research, and create user scenarios in order to define strategies for business innovation. The Strategic Research lasts 3 weeks and usually ends with the development of a concept idea within the identified strategy.
#designresearch #scenariodefinition#insights #strategy
3 WEEKS STRATEGYTHINGS
TO UNDERSTAND BUSINESS OPPORTUNITIES
INVENTION WORKSHOPWe run workshops bringing together clients in a multi-disciplinary team to envision innovative design concepts of products and services. The outcomes of a workshop are a number of different product/service ideas (usually four/five) that can be further developed for brand communication or design investigation purposes. In a workshop the first versions of new interactive products and services are created. The Invention Workshop goes on for 4 weeks.
#visualdesign#conceptideas#designresearch
4 WEEKS 4/5 CONCEPT IDEASJOINTLY
TO DEVELOP INNOVATIVE IDEAS
HACK LABWe set up a lab for building an interactive prototype of a developed concept idea. Prototypes are the best way to evaluate a concept with stakeholders and potential users. An Hack Lab usually lasts 6 weeks.
#visualdesign#conceptidea#designresearch #prototype
6 WEEKS PROTOTYPETHINGS
TO PROTOTYPE THE CONCEPT IDEA
about
DESIGNING A PRODUCT IS DESIGNING A RELATIONSHIP [Steve Rogers]
we consider design as driver of innovation.
things.is designing the connected world
things.is inventing valuable product and service experiences
things.is focused on design innovation and community creation
things.is ready to start the next evolution of Internet
© Copyright 2013
The Internet of Things S.r.l.Via Bartolomeo Panizza 720144 Milano ITALIAP.IVA 07955680967http://things.is
For inquiries, please contactPierpaolo [email protected]
Founded in September 2012 THINGS is an agency of CONNEXIA and DOXA group