agency profile
DESCRIPTION
Agency Profile. What We Do. }. Agency Profile. Our work is rooted in creativity, driven by strategy, and focused on making interactive business more intelligent and effective. Services. + eBusiness Strategy + Research & Analytics + Design & Interface + Technology Applications. - PowerPoint PPT PresentationTRANSCRIPT
Proposal Presentation
Prepared for Akamai Technologies
19 May 2005
2Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Agency Profile
3Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Agency ProfileOur work is rooted in creativity, driven by strategy, and focused on making interactive business more intelligent and effective.
What We Do
}Services+ eBusiness Strategy
+ Research & Analytics
+ Design & Interface
+ Technology Applications
Design TechnologyStrategy & Analysis
4Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Clients
Financial Services
Berkshire Mortgage
Casimir Capital
Commonwealth Financial
Delta Dental
Fidelity Investments
Fiduciary Trust Company
Consumer + Retail
MeadWestvaco
MP3i Corporation
Polaroid Corporation
Sonesta Corporation
Stop & Shop
Zink
Technology + Software
CMGi
Cuesol
Mazu Networks
Softrax Corporation
Quallaby Corporation
Vicor Corporation
Professional Services
Akibia
Aquent
Carma International
Essential Design
Forum Corporation
Radius Product Development
Healthcare + Biotech
Abbott Laboratories
Agencourt Bioscience
Genomic Profiling Systems
Genzyme Corporation
IHCIS
PHT Corporation
Education + Non-Profit
Course Technology
ISID
Marine Biological Laboratory
Robert Reich
Stop the Hate
Team Approach
5Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Long-Term Relationships
3+ Years
Abbott Laboratories
Agencourt Bioscience
Sonesta
MeadWestvaco
2 + Years
Polaroid Corporation
Akibia
Forum Corporation
Aquent
4+ Years
Fidelity Investments
Vicor Corporation
Genzyme
Mazu Networks
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Process and Methodology
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Tools & Applications
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Case Studies
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Vicor Corporation
With over 2000 employees around the globe, Vicor is one of the world’s largest suppliers of power conversion products and systems.
RDVO Provides:
+ eBusiness Planning & Strategy
+ Implementation
+ Measurement & Analytics
10Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Vicor Corporation
Strategic Deliverables:+ Competitive Analysis
+ User Profiling
+ E-Business Architecture
+ Strategic Roadmap
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eBusiness Implementation
Globalization
Online TrainingInteractive Tools
Product Launch Campaigns
Value-Added Content
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Ongoing Measurement & Support
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Akibia Infrastructure Management
Akibia is a global provider of IT infrastructure services and solutions.
RDVO Provides:
+ User Profiling and Persona
+ Theme Lexicon for SEO
+ Implementation
14Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Akibia – Strategic Planning
Comprehensive Competitive Analysis
Detailed Persona Development
15Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Theme LexiconsRecommend
Keyword Overture # Google Click KEI Compete Service Technology Industry
XXX data center design 489 4.6 0.095 6050 XXXX data center migration 112 0.1 0.184 781 XXXX financial IT services 201 1.2 0 413 X XXXX information security audit 164 0.7 0 2410 XXXX infrastructure management services 249
0.40 7310 X
XXX integrated hardware support 28 0.1 0 316 XXXX it infrastructure outsourcing 98 0.2 0.118 2450 XXXX it security consulting 123 0.7 0.044 3870 XXXX it security training 180 1.6 0.038 4390 XXXX managed IT services 125 0.8 0.038 5140 XXXX network management outsourcing 67
0.20 982 X
XXX network monitoring service 107 0.3 0.004 2570 XXXX network server management 52 6.8 0 711 XXXX network software audit 152 1.6 0.055 73 XXXX outsourced IT support 92 0.1 0 2110 XXXX pc network management 129 11 0 3070 X XXXX security certification training 43
0.40 1050 X
XXX technology asset management 16341.5
0.005 6920 X
XXX firewall design 98 0.6 0 8500 X XXXX IT Services outsourcing 285 0.8 0.041 2920XXX network services audit 43 0.1 0 49 XXXX check point training 56 0.2 0 739XXX enterprise network management 166
1.30.007 6600 X
XXX it outsourcing company 122 0.2 0 3640 XXXX it security system 50 0.8 0 615XXX global it outsourcing 26 0.1 0.081 6540 X
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Akibia
Directory Listings
User Referrals (on-site)
Search Engine Optimization
Banner Campaigns
Pay-for-Click+
Paid Inclusion
EmailMarketing
Traffic Building
= Passive
= Direct
17Prepared for Akamai TechnologiesRDVO: Proposal Presentation
DentaQuest
DentaQuest is the administrative arm of Delta Dental, one of the country’s largest providers dental benefits.
RDVO Provides:
+ Workflow planning
+ Intranet development
+ Process & info management
18Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Dentaquest
DentaQuest IntranetHomepage
OFFICES
Boston
Mid-Atlantic
DORALNET(Diag2)
DEPARTMENTS
Human Resources
Marketing
NEWS & ANNOUNCEMENTS
Current
Archive
Events
Newsletters
WEB TOOLS AND FORMS
Online Forms
Tracking
Productivity
Tools
SecID: 2.1 SecID: 2.2 SecID: 2.3 SecID: 2.4
Others
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Complete Branding and Development
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Project Approach
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Product + Software UI Example Client
Phase I: DiscoveryGoal:Evaluate current state of Akamai.com and define external and internal user requirements. Deliverables:+ Review of provided survey data+ Competitive analysis & SWOT+ Comprehensive review of current site usage+ Discovery document and presentation
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Phase II: Implementation ApproachGoal:Craft near-term strategic plan designed to help Akamai improve and extend online presence.
Deliverables:+ Implementation recommendation+ ROI assessment+ Trend analysis+ Conceptual storyboard
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Phase II: Conceptual Storyboard
Goal:We will create a storyboard presentation that will visually and tactically represent possible implementation directions.
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Phase III: Long-Term Vision
Goal:Distill Phase I and II findings into a compelling plan for long-term success
Deliverables:+ Proposed plan for each property+ Visual timeline+ Prioritized plan+ High-level cost and time assesssment.
25Prepared for Akamai TechnologiesRDVO: Proposal Presentation
Traffic Building
Directory Listings
User Referrals (on-site)
Search Engine Optimization
Banner Campaigns
Pay-for-Click+
Paid Inclusion
EmailMarketing
Traffic Building
= Passive
= Direct