THIERRY MUGLER

BRAND PRESENTATION

BRAND HISTORY

Thierry Mugler, a Mythical Brand

1974 : A true visionary, Thierry Mulger, initiated

a new highly stylized, anatomical and graphical

look & is called the ‘creator of shock’ as well

‘creator of dreams’ by the press.

1992 :The birth of ‘Angel’, Thierry Mugler's first

fragrance. ‘Angel’ has been the worldwide

bestselling perfume even before CHANEL N°5.

1996: French cosmetics & skincare company

Clarins takes over Thierry Mugler’s fashion house

& Angel, Alien, Star & now Womanity fragrances

are leading the fragrance market.

THIERRY MUGLER, HIS MUSES AND THE

STARS

Naomi Watts & Beyonce Knowles

Beyonce promoted Thierry Mugler during her last album tour I am Sasha Fierce

Actress Naomi Watts, Jerry Hall & Estelle as legendary symbol for Thierry Mugler

Thierry Mugler & Beyonce

Jerry Hall

Thierry Mugler’s muse

Lady Gaga & Other famous Thierry Mugler fans

Jennifer Lopez

American Music Awards

November 2009

LADY GAGA always mentions Thierry

Mugler as one of her favorite. She has

even paid tribute to Theirry Mugler

through several songs. In 2010, she

became Brand Ambassador

PRESS COVERAGE

Strong visibity in the International Press

Strong visibity in the International Press

Strong visibity in the International Press

THIERRY MUGLER ACCESSORIESTHIERRY MUGLER’S ACCESSORIES

Thierry Mugler Lifestyle

2006 : Thierry Mugler magic imagination launched Accessories and

since then has being doing extremely well with lifestyle products such

as Timepieces, Jewellery and Leather Goods.

Thierry Mugler’s Accessories Success

Thierry Mugler is a great potential Brand with

very high visibility. Its accessories are present

worldwide in leading point of sales

•Watches:

Beautiful & innovative Product

Designs

Strong Brand Identity – ‘The Star’

Wide Range of Products

Good Price Positioning

Proven record for wonderful sell-out

•Leather Goods:

– 500 independent clients on the

selective leather goods’ network

•Jewels:

– A great development dynamic

Target Market

Thierry Mugler is a young brand that is synonymous with

High Fashion.

The target customers are primarily ladies in the age group

of 16 to 38 years of age. They are trend savvy & fashion

conscious with a modern outlook. Also they are ready to

experiment with new & unique designs, colors and styles.

Price Bracket

Although superior in designs and quality, Thierry Mugler

timepieces fall in a very well-priced bracket & are

extremely affordable. In the Indian scenario, they are on

an average between Rs. 5,000 to Rs. 20,000.

WORLDWIDE PRESENCE of Watches and

Accesories

Worldwide Presence

A Key Brand in Galeries Lafayette

Strong

presence

in over

50

Galeries

Lafayette

stores in

France

Thierry Mugler Accessories in Stores

Presence of THIERRY MUGLER Accessories in over 25 Paris Gallery stores in Dubai

and in most of the leading malls all over the Middle East

Thierry Mugler Watches in Dubai

Thierry Mugler in City Chain, Hongkong

High Visibilty & Presence

Thierry Mugler enjoys

prominent presence

alongside other leading

fashion brands like Guess,

Cerruti, etc.

Brand Presence in India

• Leading Departmental

Stores like Shoppers Stop

• Major Perfume Stores like

Parcos in DLF, Saket and

other locations

• IGI Airport

• Brand often mentioned in

News Magazines and Fashion

Magazines

POINT OF SALES

SUPPORT

Watches – POS Material

Case

Dimensions: 72 x 32 x 38cm

Example of Local Advertisement

Individual Modules

Watches tower :

- Made of MDF painted satin white on showcase top with

inside.

- Clear acrylic plate with LED lamp on top.

- Brushed aluminum on exterior

- Letter logo mirror stainless steel on both side.

- 2 lockable storage with shelves, 2 lockable drawer with 1

lockable acrylic door showcase.

Dimensions : W 400 x D 400 x H 1760 mm

Sales Counter:

- Made of MDF white satin paint inside, exterior in

brushed aluminum finish.

- Lockable drawer window in extra white glass with LED

lighting, inside platform covered with white fabric.

- 2 drawers storage and door storage with adjustable

shelves.

- Star logo in front made of shinny stainless steel.

Dimensions : W 1000 x D 517 x H 1260 mm

Individual Modules

Cashier:

- Made of MDF painted white satin finish inside, exterior

in brushed aluminum finish.

- Top working surface in white satin paint and white

fabric.

- Lockable door and 2 drawers storage.

- Star logo in shinny stainless steel.

Dimensions : W 1000 x D 515 x H 1050 mm

Individual Modules

THIERRY MUGLER’S

CONNECT ON THE INTERNET

THIERRY MUGLER ON Facebook

THIERRY MUGLER opened its Official Fan Page on Facebook!

Already 33,253 people like it.

Twitter

388 followers on Twitter

Thierry Mugler Official Youtube page

http://www.youtube.com/muglerofficial

THANKS!

And now in INDIA, THIERRY MUGLER looks

forward to being a runaway success…with

YOU!!