thesis slides 041912
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Pure Research in Communications Design:
Expanding Professional Dialogue
and Practice Through Exploration
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The conventional approach to communications design is to elevate practice over theory; it is pursued with a commodified end result in mind.
However, communications design would benefit from a greater emphasis on pure research outside the constraints of commodified production.
Free exploration of materials, methods and context would allow practicioners to make profound discover-ies such as new visual languages, new substrates and new mediums.
Hypothesis
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The conventional approach to communications design is to elevate practice over theory;
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Practice Over Theory
1 http://graphichive.net/index.php?theType=templates
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Design is pursued with a commodified end result in mind.
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Commodified End Results
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Commodification relies on quantifiable approaches —basing conclusions on proven, measurable results.
The logic is: what has worked in the past will continue to be effective.
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“designers rely on [...] abductive reasoning—
the logic of what might be. This is the art
of creating something that’s never been
before. The vocabulary isn’t important,
but the underlying concept is:
Designers don’t copy, they create.”
citation: Good Founders
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1 Pink, Daniel H. Drive, The Surprising Truth About What motivates us.
Motivation driven by the “joy of discovery and the challenge of creation”
Intrinsic Motivation
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• Observation of the natural world soley for the purpose of discovering unknown laws • Driven by curiosity • Motivated by the desire to expand knowledge. • In contrast to applied research, which is research investigating a specific, defined problem for the purpose of practical application
Pure Research:
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Free exploration allows practicioners to make profound discoveries...
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Pure Research in Science:Louis Pasteur
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Pure Research in Sociology: Emile Durkheim
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Pure Research in Art: Jackson Pollock’s Action Paintings
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Pure Research: in Art and Music John Cage
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“Unburdened by any considerations of practical application, [...} uninhibited play with materials resulted in amazing objects, striking in their new-ness of conception in regard to use of color and compositional elements––objects of often quite barbaric beauty.”
Pure Research: Design Annie Albers
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• Identify specific parameters for a series of exploratory projects
• Execute the projects
• Write a series of essays describing the outcomes
• Publish the findings in hopes of sharing the knowledge gained with other professionals.
Next Steps