the$secret$history$of$coaching - vb coaching & consulting · sir john whitmore fernando flores...
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The Secret History of Coaching…Past and Present
Dr. Vikki G. Brock Master Cer3fied Coach
ICF Phoenix May 8, 2013
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Page 2 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Agenda • What do you know about the history of coaching? • How and when did modern coaching emerge? • What role did Arizona coaches play? • Where is coaching today? • What challenges are facing coaching? • What does the future hold for Coaching?
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Page 3 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
What do you know about the history of coaching?
. . . . . What do you want to know?
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Page 4 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
GENESIS OF WORD “COACH” • Ancient Olympics in Greece • Socrates • 1500s – Carriage • 1840s – Oxford University tutor • 1880s – Sports coach
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Page 5 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Historical Observation #1
Coaching sprang from several independent sources and spread
through relationships
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Page 6 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Graham Alexander
Julio Olalla
Worked for WEA
Actors Information Project 1979-1990
Madeleine Homan Rick Tamlin Cynthia Loy Darst Eric Kohner David Matthew Prior Isabel Parlett
Erhard Seminars Training (est)
Founded 1971
Sir John Whitmore
Fernando Flores
Thomas Leonard
Laura Whitworth
Henry Kimsey-House
Timothy Gallwey
James Flaherty
Jay Perry
Jim Selman
Initial CEO
Transformational Technologies
Werner Erhard Owner
Founded 1984
Werner Erhard
Programs for Corporations
Programs for Individuals
Rafael Echevarria
1982
1980s
New Ventures West
Newfield Network
1982
1975
Ken Blanchard
Robert Hargrove
1990
1985
Landmark Education
est, An Educational Corporation Founded 1975
Werner Erhard & Associates (WEA)
Founded 1981
1974
1977
Warren Bennis
1990s
Richard Strozzi-Heckler
Jinny Ditzler
1972
Peter Senge
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Page 7 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Diane Brennan Katharine Halpin
Margaret Krigbaum Marcia Reynolds
Sandy Vilas Linda Miller
CoachInc
Early Coaching Influencers ICF
Sylva Leduc Thomas Leonard
Others
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Page 8 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Historical Observation #2
Coaching has a broad intellectual framework that draws on the
synergy, cross-fertilization, and practices of many disciplines
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Page 9 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
1800 1900 2000
Business
Success Motivators
Human Potential
Social Sciences
Personal Growth
Natural Sciences
Disciplines and Socioeconomics
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Page 10 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
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Page 11 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Historical Observation #3
Modern coaching patterns and practices are dynamic
and contextual
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Page 12 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
“Goal-directed, results-oriented, systematic process in which one person facilitates sustained change in another individual or group through fostering the self-directed learning and personal growth of the coachee” (Grant, 2003) encompassing attributes along a continuum.
COACHING DEFINED
Directive Facilitative (Non-directive) Holistic Specific Short-term Long-term Individual leads agenda Others lead the agenda High personal content Low personal content High business content Low business content Developmental Remedial
Continuum Attributes*
*adapted from CIPD Coaching and Buying Coaching Services Guide
encompassing attributes along a continuum.
Page 12
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Page 13 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Historical Observation #4
Coaching came into existence to fill an unmet need in an interactive, fluid
world of rapid change and complexity
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Page 14 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
SOCIOECONOMIC PERIODS
1900 1950 2000
Postmodern Period
Modern Period
Evidence, logic, rationality Industrial revolution Separation of work & family Shift isolated to integrated Control, order, certainty
Service society Reintegration of family & work Resistance to sacrifice for progress Rapid technology change Migration and globalization
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Page 15 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
EMERGENCE OF COACHING Counseling Executives
Leadership Programs
1960s - 70s 1930s - 50s 1980s 1990s
Sales Coaching
Assessment Centers Inner Game
Coaching Services
Training + Associations Coaching Culture
2000s
Academic Programs Research & Evidence
2010s
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Page 16 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
* Global Supply of Coaches * US Business coaches 40,000 * Coaches Outside USA 40,000 * Life coaches in world 20,000 * Call themselves coach 5,000 * Annual coach graduates 25,000
* Client Demand for Coaches * Ratio of potential ‘helpers’ to clients is large * Want experience first and credentials second
CURRENT TRENDS…
Total: 130,000
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Page 17 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
1. Self-regulated through professional associations 2. Professional codes of conduct/ethics 3. Significant coach specific training programs 4. Increasing academic evidence-based education 5. Expanding specific research and knowledge base 6. Proliferation of internal programs 7. Influenced changes in root disciplines 8. Extensive media coverage and public recognition
SIGNIFICANT ACHIEVEMENTS…
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Page 18 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
1. Definition and practice of coaching 2. Body of knowledge 3. Competencies 4. Curriculum 5. Accreditation 6. Certification and assessment 7. Ethics and standards of conduct 8. Cultural influences and practices
COLLABORATIVE TRENDS…
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Page 19 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
1. Ensure a person has the understanding and competence to practice.
2. Develop a unique global discipline of practice and body of knowledge.
3. Maintain unique lens on the client as coaching integrates with other practices and disciplines.
4. Respond to the marketplace demands for distinctiveness from other disciplines
CHALLENGES: How to….
As coaches, how will you meet these challenges?
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Page 20 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
REMEMBER… Coaching is a social phenomenon for the 21st century and beyond...
And the catalyst to the
next stage of human evolu3on.
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Page 21 © 2013 Vikki G. Brock ICF Phoenix – May 8, 2013
Thank You
You can connect with me at: [email protected]