· there's a direct relationship between age and time spent on social media. the younger the...
TRANSCRIPT
Social Media!
…the Internet has turned what used to be a controlled, one-way message into "
a real-time dialogue with millions.
3
DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010
“
4 SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
of adult Americans use the Internet. 79% "4
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78% "of Internet users conduct product research online.
SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
6 SOURCE: COMSCORE, AUGUST 2010
10.3 Billion searches are conducted "every month on Google.
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2,750 The average US Internet user"views"
SOURCE: THE NIELSEN COMPANY, JANUARY 2011
web pages per month.
8 SOURCE: THE MEDIA AUDIT, OCTOBER 2010
1/3 of US consumers spend "three or more hours online every day.
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24% "of adults have posted comments "or reviews online about the things they buy.
SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
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Your customers are relying more & more on social. 9 out of 10
9 out of 10 Internet users visited "a social networking site each month.
SOURCE: COMSCORE, FEBRUARY 2011
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1 out of every 8 "minutes online "is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
12 SOURCE: RJMETRICS, JANUARY 2010
Twitter’s active user base generates
90 Million tweets per day.
13 SOURCE: EMARKETER, AUGUST 2010
More than half "of all Internet users "read blogs at least monthly.
14 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
SOCIAL NETWORKS/BLOGS ONLINE GAMES
EMAIL PORTALS VIDEOS/MOVIES
= 1 MINUTE
US Internet users spend "3x more minutes on blogs "
& social networks "than on email.
40% "of Facebook’s "user base is "age 35+.
15 SOURCE: ISTRATEGY LABS, JANUARY 2010
2011 Social Media Marketing SocialMediaExaminer.com Page 21 of 41 Industry Report © 2011 Social Media Examiner
Commonly used social media tools
By a long shot, Facebook, Twitter, LinkedIn and blogs were the top four social media tools used by marketers, with Facebook leading the pack. All of the other social media tools paled in comparison to these top four. It should be noted that in 2010, Twitter was in first place with 88% and Facebook was close behind with 87%. Since 2010, Twitter lost 4%, LinkedIn lost 7% and Facebook gained 5%. In our 2009 study, only 77% of businesses were using Facebook. The self-employed (80%) and owners of small businesses (78%) were more likely to use LinkedIn. Larger businesses were more likely to use YouTube or other video and less likely to use blogs (68%+). A close examination of which tools more experienced social media marketers are using compared to those just getting underway provides further insight.
2011 Social Media Marketing SocialMediaExaminer.com Page 15 of 41 Industry Report © 2011 Social Media Examiner
Age factor There's a direct relationship between age and time spent on social media. The younger the marketer, the more time he or she spends on social media. People aged 20 to 29 years spend more time than other age groups using social media marketing (with 41% spending 11+ hours weekly), followed by 30- to 39-year-olds (37% spending 11+ hours per week). This is an increase over our 2010 study.
2011 Social Media Marketing SocialMediaExaminer.com Page 30 of 41 Industry Report © 2011 Social Media Examiner
Social media tools people want to learn more about
We asked marketers which social media tools they most want to learn more about. Facebook slightly edged out blogs for the number-one slot. Social bookmarking and Twitter tied for third. In 2010, only 59% of marketers wanted to learn more about Facebook. This year, that number has jumped up to 70%. Social bookmarking was the number-one area marketers wanted to learn about in 2010 (61% reporting). However, Facebook and blogs have jumped in interest. Businesses with 500 or more employees were significantly more interested in learning more about geolocation (58%+) than other groups. In addition, those participants aged 60 and older were much more interested in learning about Facebook (78%) and blogs (77%) than their younger marketing cohorts. B2C are more interested in learning about Facebook (74%) and blogging (72%) versus B2B (Facebook and blogging: 65%). Clearly a lot of people want to learn how to use the many social media tools available. What follows are tools marketers are interested in based on how long they've been using social media marketing.
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Web-based email usage "is on
-59%
-1%
-18%
-8% -12%
22%
28%
AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54
AGE 55-64 AGE 65+
(% CHANGE, DECEMBER 2009 – DECEMBER 2010)
SOURCE: COMSCORE, DECEMBER 2010
the decline.
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78% of business people "use their mobile device "to check email.
20 SOURCE: AT&T, MARCH 2011
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64% "of Facebook "users have "become “fans” "of at least "one company.
SOURCE: EXACTTARGET, 2011
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40% of US smartphone owners compare prices "on their mobile device while in-store, "shopping for an item.
SOURCE: COMSCORE, JANUARY 2011
45 SOURCE: HUBSPOT, 2011
67%of B2C companies "
and 41% of B2B companies
have acquired a customer "through Facebook.
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57% of businesses have "acquired a customer "through their "company blog.
SOURCE: HUBSPOT, 2011
47 SOURCE: HUBSPOT, 2011
51% "of Facebook fans "are more likely to buy"the brands they fan.
50 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
79% "of Twitter followers"
are more likely "to recommend "
the brands they follow.
51 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
The average budget spent on company blogs "& social media has nearly doubled in two years.
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$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
2009
2011
$ = 1% OF ANNUAL MARKETING BUDGET
$
SOURCE: HUBSPOT, 2011
Let’s join the bandwagon!