theme - jostens
TRANSCRIPT
20
THEMEA theme is a central idea or concept that sets the tone for telling the story of the year. Repeated throughout the yearbook on cover and endsheets and in opening, closing and dividers, it unifies the storytelling message of the book and gives it personality.
ENDSHEET
SAMPLE SPREADSAMPLE SPREAD
TITLE PAGECOVER IDAHO FALLS HIGH SCHOOL [ID]
CLOSING SECTIONOPENING SECTION
ENDSHEET
The heavy paper between the cover and the first and last pages that help hold the pages into the cover, the endsheets often reflect and expand upon the theme introduced on the cover. Notice how the use of fonts and lines are used to visually reinforce the cover design.
OPENING SECTION
The opening section is usually between two and eight pages in length and introduces the story of the year, explaining the yearbook’s theme concept. The Idaho Falls High School yearbook opens with cleverly designed text that reads, “I am here. Where are you?” which reinforces the “Here. Where?” text from the cover.
CLOSINGSECTION
The closing section finishes the story of the year and brings the yearbook to closure. Usually including a design similar to the title page, the parting page makes a powerful and final verbal and visual statement of the theme concept. The Idaho Falls yearbook closes with a full-bleed dominant photo and a strong verbal statement.
TITLE PAGE
The first page of the yearbook makes a positive first impression and provides critical reference information. Here, that reference information is placed in a black strip, the shape of which echoes the lines introduced on the cover and endsheets.
SAMPLE SPREADSSpin-offs, or key words, phrases or ideas that support the main theme, unify the book and highlight the coverage in it. Notice verbal spin-offs and areas of visual continuity within the design of these spreads as it relates to the rest of the yearbook. The theme is subtly reinforced while the design accommodates the coverage of a large number of students through photos, stories and quotes.
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THEME PLANNERUse this planner to develop your theme concept, or overall idea that forms the building blocks for design.
SCHOOL PROFILEBefore jumping into brainstorming theme ideas, take a few minutes to complete this school profile.
JUST THE FACTSSchool name:
Location:
Enrollment:
Grades:
Years as a school:
Age range of students:
n Boys n Girls n Co-ed
n Rural n Suburban n Urban
nPublic nPrivate
One word that describes our school:
CHERISHED TRADITIONSMascot:
School colors:
School motto:
Words on school seal:
Key words in fight song:
Popular events/dances:
Rival:
Noteworthy programs:
IMPACTFUL CHANGESRenovations:
Bond elections:
Policies:
Anniversaries:
Staff changes:
BRAINSTORMReferencing the data compiled in the School Profile column, generate a list of 12 phrases or concepts that capture the personality of your school. For best results, focus your brainstorming efforts on the most significant fact. Consider alliteration, assonance, oxymoron, antonym, cliché, homonym, onomatopoeia, pun, rhyme and synonym when crafting a verbal statement.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
SELECT A THEME CONCEPT AND DEVELOP SPIN-OFFS. Spin-offs are key words, phrases or ideas that support the main theme or catch phrase through word choice or concept and are used for each section of the book or content module. These unify the book and highlight coverage.
Yearbook Theme/Concept:
Student Life Spin-off:
Academics Spin-off:
Sports Spin-off:
Organizations Spin-off:
People Spin-off:
Advertising Spin-off:
Spin-offs for content modules:
1 2 3
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STYLE GUIDEThe best yearbooks utilize a style guide, a guide that indicates fonts, colors and whole book links that will be used on each page of the book or section.
HEADLINESFont:
Font Size:
Color:
SUBHEADLINESFont:
Font Size:
Color:
FEATURE STORIES*Font:
Font Size: (typically 10-12 pt)
CAPTIONS*Font:
Font Size: (typically 10-12 pt)
PHOTO IDENTS*Font:
Font Size: (typically 10-12 pt)
*Consider using the same font for stories, captions and photo idents to create a cohesive look.
n COLORSPrimary:
Accent:
n GRAPHICS
n PHOTO STYLE / EFFECTS
n FOLIOS
n LISTS
n MODULES
WHOLE BOOK LINKS
A whole book link is a concept-related content element such as a photo strip, a folio presentation, a listing or quote box that runs consistently throughout the entire yearbook or a section.
Write or sketch any colors, graphics, folios (graphics next to page numbers), lists or modules that will run throughout the book. Include as many specifics as possible, like size and position on the page:
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FRO
NT
COV
ERTh
e fo
llow
ing
usua
lly a
ppea
rs o
n th
e fro
nt li
d:•
Year
book
title
• Ye
ar o
f dis
tribu
tion
• Th
eme
stat
emen
t•
Them
e-re
late
d de
sign
and
poss
ibly
pho
togr
aphy
SPIN
ETh
e fo
llow
ing
refe
renc
e in
form
atio
n ge
nera
lly
appe
ars o
n th
e ba
ckbo
ne:
• Ye
arbo
ok ti
tle•
Year
of d
istri
butio
n•
Volu
me
num
ber
• Sc
hool
• C
ity/s
tate
[opt
iona
l]
BAC
K C
OV
ERD
epen
ding
on
the
cove
r pro
cess
use
d, th
e ba
ck li
d m
ight
feat
ure:
• Th
eme-
rela
ted
desi
gn a
nd p
ossi
bly
phot
ogra
phy
Cove
r Pl
anne
rTh
e co
ver s
houl
d m
ake
a po
sitiv
e fir
st im
pres
sion
an
d se
ts th
e st
age
for t
he
them
e. Th
e co
ncep
t mig
ht
be b
oldl
y in
trodu
ced
on
the
cove
r or p
revi
ewed
in a
m
ore
subt
le w
ay.
VIS
UAL
CO
OL
TOO
LSTh
eme-
rela
ted
visu
al
elem
ents
that
are
in
trodu
ced
on y
our
cove
r inc
lude
:
• • • • •
24
VIS
UAL
COO
L TO
OLS
The
me-
rela
ted
visu
al e
lem
ents
that
ar
e in
corp
orat
ed in
to y
our e
ndsh
eet
desi
gns
incl
ude:
• •
• • • • •
BAC
K E
ND
SHEE
TIf
app
licab
le, e
xpla
in h
ow th
e
desi
gn o
f the
bac
k en
dshe
et d
iffer
s fr
om th
e fr
ont.
• •
• • • • •
Ends
heet
Pl
anne
rEn
dshe
ets a
re th
e he
avy
page
s bet
wee
n th
e co
ver a
nd th
e fir
st
and
last
pag
es. T
he
ends
heet
s tra
nsiti
on
the
read
er fr
om th
e co
ver t
o th
e in
side
pa
ges.
Verb
al a
nd
visu
al th
emat
ic
elem
ents
from
the
cove
r are
ech
oed
here
.
TE
AR
HE
RE
25
Ends
heet
s are
the
heav
y pa
ges b
etw
een
the
cove
r and
the
first
an
d la
st p
ages
. The
en
dshe
ets t
rans
ition
th
e re
ader
from
the
cove
r to
the
insi
de
page
s. Ve
rbal
and
vi
sual
them
atic
el
emen
ts fr
om th
e co
ver a
re e
choe
d he
re.
Ti
tle P
age
Plan
ner
The
firs
t pag
e of
the
year
book
mak
es a
pos
itive
firs
t im
pres
sion
whi
le c
ontin
uing
to
intr
oduc
e th
e ye
arbo
ok’s
conc
ept.
Refe
renc
e in
form
atio
n, w
hile
impo
rtan
t, ap
pear
s as
sec
onda
ry c
onte
nt o
n th
e tit
le p
age:
• Sc
hool
• St
reet
add
ress
, city
, sta
te•
Phon
e nu
mbe
r
• En
rollm
ent/
enro
llmen
t cl
assi
ficat
ion
• Sc
hool
web
site
• Ye
arbo
ok ti
tle•
Year
of d
istr
ibut
ion
• Vo
lum
e nu
mbe
r
Pa
rtin
g Pa
ge P
lann
erT
he p
artin
g pa
ge is
the
final
pag
e of
the
year
book
and
sho
uld
com
plet
e th
e st
ory
of th
e ye
ar w
hile
link
ing
it ba
ck to
the
year
book
’s co
ncep
t. A
n eff
ectiv
e te
chni
que
is to
des
ign
the
part
ing
page
to re
flect
the
look
of t
he fi
rst p
age
of th
e ye
arbo
ok —
the
title
pag
e.
TE
AR
HE
RE
26
Ope
ning
&Clo
sing
Sp
read
The
divi
ders
indi
cate
ne
w se
ctio
ns a
nd p
rovi
de
cont
inui
ty th
roug
hout
th
e ye
arbo
ok b
y re
flect
ing
the
conc
ept
verb
ally
and
vis
ually
. For
co
nsis
tenc
y, it
is c
omm
on
for t
he sa
me
divi
der
desi
gn to
be
empl
oyed
be
twee
n ea
ch se
ctio
n
of th
e bo
ok.
VIS
UAL
COO
L TO
OLS
The
me-
rela
ted
visu
al e
lem
ents
th
at a
re in
corp
orat
ed in
to y
our
divi
ders
incl
ude:
• • • • •
• • • • •
TE
AR
HE
RE
27
Div
ider
or
Sect
ion
Spre
ad
Plan
ner
SEC
TIO
N:
Spre
ads a
re tw
o fa
cing
pa
ges p
rese
ntin
g a
varie
ty o
f ele
men
ts to
te
ll a
stor
y ab
out o
ne
idea
, whe
ther
that
idea
is
a to
pic,
a su
bjec
t or a
pe
riod
of ti
me.
The
two
page
s are
vis
ually
uni
fied
as a
uni
t.
Hea
dlin
e Fo
rmat
:
Prim
ary
Hea
dlin
e Sp
ecifi
catio
ns:
Seco
ndar
y H
eadl
ine
Spec
ifica
tions
:
Cap
tion
Spec
ifica
tions
:
Stor
y Sp
ecifi
catio
ns:
Col
or S
peci
ficat
ions
:
Spec
ial C
onte
nt M
odul
es:
Gra
phic
s:
TE
AR
HE
RE