Branding

What is a brand?“The concept of brands have their origin in cattle. They were (and are) used to differentiate one person’s cattle from another’s; to denote ownership. But brands also evolved to denote quality. If a rancher was known to have high quality cattle, well-fed and groomed, then when a buyer saw the rancher’s brand, the buyer could feel confident in purchasing the cattle. A brand was an indication of not just ownership but condition.”

-Excerpt pulled from What Is The Difference Between A Personal Brand And A Reputation? by Keith Lee Located at: https://associatesmind.com/2015/11/09/what-is-the-difference-between-a-personal-brand-and-a-reputation/

What is a brand?

The perceived image represented by a name or trademark.

Brands are no longer confined to companies. Because of the Internet, people now have the ability

to create their own personal brand.

Your personal brand is the image you attempt to project to the public.

Your reputation is the image others perceive about you.

Sometimes these are in alignment. Sometimes they are not.

Sometimes your personal brand is an accurate representation of the real you. Sometimes it is not.

Personal Brandvs. Reputation

Why does a brand matter?If people do not already know you or have had previous interactions with you, their first impression of you will be based on the brand you have created for yourself.

How you interact with people builds your reputation. But when there has been no prior opportunity to interact with them, your brand is all you have to rely upon.

As you age, you will have to promote yourself in many different ways - to a potential mate, for a job, admission into school, obtain credit, earn someone’s trust, etc.

How do you build a personal brand (positive and negative)?

Appearance

Personal Style

Confidence

Manners/Etiquette

How you treat others

Integrity

Responsibility and Reliability

How you speak

Your social media postings

Your friend groups - online and in person

Your social media interactions

Your involvement in activities/community

How you deal with failure

Showing initiative

Work Ethic

Talents