thema (großbuchstaben, arial black 30pt)

„SOA by s.Oliver“„SOA Executive Summit“ in Budapest

Stefan Beyler, CIO / Direktor IT Juni 2007

– 1 –

Stefan Beyler, CIO / Director IT

Topics

Stefan Beyler, CIO / Direktor IT Juni 2007 – 2 –

• Success-Story s.Oliver Bernd Freier GmbH&Co.KG• Summary of the Business• Public Relation

• s.Oliver Group IT• s.Oliver Group worldwide

• IT-Strategy• Goals for a collective IT Strategy

• The most key questions to Mr Stefan Beyler

• The story from scratch to SOA• Motivation for modernisation IT Services• Status in 2003/2004• SOA / SOFIA Reference Architecture

• SOA Governance• SOFIA• Roadmap SOA

• Our Vision

Success Story s.Oliver Bernd Freier GmbH&Co.KG


1969 Opening of the first retail store in Würzburg

1975 Foundation as s.Oliver wholesale

...

2000 Opening of the first store in Saudi Arabia

2001 Start with s.Oliver SPORTS

2002 s.Oliver Baby is expanded to include the “Just Arrived” collection

2003 Expansion in Holland, Luxembourg, Russia, Belgium and Slovakia – the first s.Oliver stores are opened

2004 Russia got one of the most important expansions market – opening of the first stores in Bulgari, Czech Republic and Ukraine

2005 Start with a new label „Anastacia by s.Oliver“

Success Story s.Oliver Bernd Freier GmbH&Co.KG

2006 operating in more than 30 countries65 stores under own management324 store partners1.577 shops1.521 sales stands

10 brands 7 lifestyle lines in collaboration with licences partners12 collections per year

possibility to handle up to 350.000 items per day in one of the most advances logistics centres in Europe

2750 employees worldwideworkforce about 904 million€


Summary of the Business

Publicity

Growth

Verticalisation

Internationalisation

Globalisation


Public Relation

1st of september 2003

The Chancellor of the Confederation visits s.Oliver

„Mr Schroeder informs himself how lifestyle is made“


Public Relation


... partnership since 17th of august 2006

10 collections per year

Public Relation

1st of september 2006


s.Oliver is the official sponsor of the Special Olympics National Games

(12nd – 15th sept. 2006, Berlin)

Public Relation

Sport Sponsoring

Basketball: BBL, XRays Football: BVB Formel 1: Jordan, Jaguar


Public Relation

Rottendorf, 23rd of october 2006

s.Oliver grows and grows ... and will built a new Headquater in Rottendorf

Start of construction: Q1/2007Completion of the building: autumn 2008

The new building will add about 300 new jobs.


s.Oliver Bernd Freier GmbH&Co.KG

s.Oliver is very flexible and dynamic !!

s.Oliver is increasing very fast !!

s.Oliver Group IT

• worldwide organized IT / 90 employees worldwide• 3 Data Centres• > 30 Terra Byte Data Volume• about 380 Server• Application Development in Europe and Asia



– 13 –

HongKong

Bogor

Hangzhou

Chennai

Daakar

Rottendorf

Austria

Türkei

Bangladesh

Niederlande Schweiz

Dehli

BulgarienGriechenland

Italien

Mauritius

Locations of s.Oliver worldwide


IT follows the Business Strategie

„IT Strategy “

Goals for a collective IT Strategy

• faster

• better

• more intelligent

• more global

• more transparent

• awareness for changes

• more flexible



The most key questions to me

Stefan Beyler, CIO / Director IT Juni 2007 – 16 –

- what was the business issue that has determined me to consider SOA?

- why SOA?

- Why IBM with SOA ?

What was:

- the expectations from business and IT point of view

- the project plan, the architecture

- What are the business benefits gained by this project ?

- Where you are in this SOA journey? - what is implemented so far? -what are the next

steps?

The most asked question to me:

R O I



The story from scratch to SOA


Time

Change

IT

Business

Motivation for modernisation of IT Services

„ The potential for changes of the Business is 7 times higher as the one of the IT“Gardner Group

Stefan Beyler, CIO / DireKtor / 22.02.2007

LFS

PDM

TOBAS

FUTURA

SAP

e-Shop

MOBI

aXcomplex IT infrastructure

high maintenancecosts

only a partiellcompany strategy

complicatedintegration requisitions

high project costs

slow and unflexible

coupling between different applications

limited reusability

Analyse of Status Quo Application Area s.Oliver

... as it began....


DB/2 DB/2 DB/2 DB/2SQL SQL

DWAX ERP PDM Mobi MDM Online RepositorySAP Futura

Business on DEMAND

Enterprise Application Integration

Workflowmanagement

Languages Currency


Enterprise Data Management for global Planning

Portal

Status in 2003/2004

SOA and s.Oliver Reference Architecture


Access ServicesApplicationServices

TOBASDatabase

Enterprise Service Bus Transport

Business ProcessServices

PresentationServices

Queuing Routing

Process Execution Engine

Business Process

ProcessRepository

SOAP/JMS

JDBC SQL

Portlets

Discovery

Portal Server

Business ProcessBusiness Process

WSDL

TOBASAdapter

WSDL

Java WrapperJava WrapperSupporting

Services

WSDL

TCP/IPSockets

SOAP/JMS SOAP/JMS

Mapping …

SOAP/JMS

Partner Services

e.g EDI Gateway

PDMAdapter

WSDL

FUTURAAdapter

WSDL

SAPAdapter

WSDL

MOBIAdapter

WSDL

…

WSDL

TOBAS

PDMDatabase

SQL

PDM

FUTURADatabase

SQL

FUTURA

SAPDatabase

SQL

SAP R/3

MOBIDatabase

SQL

MOBI

…Database

...

Application specific protocol and format

SOAP/JMS

Application Server

ApplicationDatabase(s)

JDBC

SOFIA-Reference Architectur (beginning of 2007)


Access ServicesApplication Services

Enterprise Service Bus

Business ProcessServices

PresentationServices CPL Portlets

Portal Cluster

ProductManagement

WSDL

Process Server Cluster

Menu Portlets …

Global BusinessObjects

Locator

CollectionPlanning

WSDL

MenuOrderManagement

WSDL

FormatManagement

WSDL

ServiceDirectory

Process Server Cluster

WSDLProduct

Management

WSDLCollectionPlanning

WSDLMenuOrder

Management

WSDLFormat

Management

CustomerManagement

WSDL

CustomerOrderManagement

WSDL

Transport Queuing Routing Discovery Mapping

Global BusinessServices

Global BusinessProcesses

SystemServices

Building a System Architecture (Maturity Modell)


Elementary ServicesPoint-to-Point Connection

Integrated ServicesDecoupled Communication

Choreographed ServicesChoreographing of processes

Measurable ServicesCompliance von Quality of Service (QoS)

Optimized ServicesContinuid updating of Service-Quality


„Successful Go Live of the first Web Service on the 27th of february 2006 over the IBM Portal for the

s.Oliver Group“

Official press announcement of the Cebit with IBM

SOA-Governance completes the previous IT-Governance


IT Vision

ITGovernance

IT Architekture , Infrastrukture

&New

Technology

ProjektPortfolio

Management

IT Services&

Operation

IT Competencies

Externe Partner -schaften

Performance Management / IT Controlling

Business Information Strategy

2 3 4

7

5 6

1

IT Vision

ITGovernance

IT Architecture , Infrastructure

&New

Technology

Project &Portfolio

Management

IT Services&

Operation

IT Competencies

Extern Partner -ships

Performance Management / IT Controlling

Business Information Strategy

SOA Governance

The result: SOFIA

s.Oliver Federal Integration Architecture

SOFIA is a very special service oriented architecture which is adjusted to the needs of s.Oliver.

&SOFIA is the brace around all activities which are necessary for a successful

implementation of a service oriented architecture:

BusinessProcess

GovernanceQualification & Education

Technics


1. Analyse Status Quo of the Application Area s.Oliver 2003/2004

2. Analyse of the market: different SW Producers 2004

3. Acquirement of the Strategy 2004

4. Check of the Strategy with a POC 03/2005

5. Check SOA in the USA 06/2005

6. Costing on the base of SOA for def Use Cases 08/2005

7. Costing on the base of conventional art def. Use Cases 06/2005

8. Recommendation for the Board – Making SOA by s.Oliver 09/2005


Summary Roadmap for SOAPREPARATION FOR DECISION

Summary Roadmap for SOAREALISATION

1. START SOA Dec. 2005 with IBM 12/2005

2. First Service was deployed 02/2006

3. First try for implementation ESB 05/2006

4. Foundation SOFIA 09/2006

5. ESB is solid ! 10/2006

6. POC Lotus Expeditor 12/2006

7. GO LIVE MOM2 02/2007

8. Start POS 04/2007

9. GO LIVE MOM3 12/2007



SOA Roadmap 2006

Jan Feb Mar Apr May Jun Jul Aug Sept Oct

Q1/06 Q2/06 Q3/06 Q4/06

Nov Dec

MOM 2

ESB

s.Oliver & IBM

s.Oliver & IBM

Governance & Methodology & Standardization

MOM 1

s.Oliver & IBM

CPL 1

s.Oliver & IBM

Organization, Education

s.Oliver & IBM

s.Oliver & IBM

CPL 3 (Concept M.)

MOM 3 / MOBI Classic

s.Oliver

CPL 2 (TXT)

s.Oliver & IBMCPL1.1

POS MD

s.Oliver & IBM

Lotus Expeditor

s.Oliver & IBM

MIS

POS PC

ETLMDM

EIM

User & Roles

MOBI ClassicFachkonzept

CPL1.2

MOM1.1

DW & BI

MOM 2Vorb.

Zeitverzug

POS Fachkonzept

s.Oliver & IBM

Manage all Clients Worldwide


Monitoring from Business Process

Our Vision is what we want to deliver to the Business


Knowledge everywhere and in realtime

THANK YOU FOR ATTENTION !!


– 35 –

[email protected]

thema (großbuchstaben, arial black 30pt)

Documents

cio direktor

mr stefan beyler

flexible stefan beyler

asia stefan beyler

budapest stefan beyler

jaguar stefan beyler

topics stefan beyler

public relation stefan