their owned channels and wished to create a separate content ...pep guardiola 1555 277907 1549 0,66...
TRANSCRIPT
CAMPAIGN BRIEFGORE TEX wanted to use content to engage their audience and build a trustworthy relationship with potential clients by telling a
story. Since they lacked content for the Nordic region they needed to outsource the content creation part to be tailored for Strossle’s distribution channels. GORE TEX® couldn’t host the content on
their owned channels and wished to create a separate content site. Strossle contacted Brand Publishing to make a collaboration on the
creation side of the process.
DISTRIBUTIONCONTENT
PLANNING PROCESS
PUBLISHING
START CAMPAIGNGOALS
CONTENTBRIEF
TARGETAUDIENCE
PRODUCTION
DISTRIBUTIONOPTIMISATIO
N
CAMPAIGNREPORT GOAL
KEY PERFORMANCE INDICATORS
TIME SPENT CTR ADS
CTRON-SITE
READTHROUGH
READ THROUGH
UNIQUEVISITORS
THE CONTENT SITE
12 different articles were produced for the branded site
ADVERTISER WIDGET
By implementing Strossle widget on landing page we could maximize the time spent and give more data such as read through
CTR Mobile: 11.31%
CTR Desktop: 11.27%
ARTICLE VIEW
THE NATIVE ADS
12 different ads were produced with 3 different creatives for each ad
TOP 5 ARTICLES RESULTSTYPE OF ARTICLE CLICKS IMPRESSIONS UNIQUE
PAGEVIEWS CTR READING TIME
Surround Shoes 1 538 172 598 1570 0,89 % 3 min 18 sec
Winter Fishing 6001 837 178 6426 0,72 % 2 min 2 sec
Shakedry 6009 861 425 7429 0,70 % 2 min 5 sec
Marathon Runner 4002 674235 4165 0,62 % 2 min 11 sec
Pep Guardiola 1555 277907 1549 0,66 % 2 min 27 sec
OVERALL RESULTS• 59 % of all readers read the whole article• Average reading time was over 130
seconds• On desktop read through was over 70 %• 40,000 unique visitors to content site• 42 846 unique pageviews • 1417 unique visitors continued to
goretex.se
