You wanna change the world, you need a man with a vision, You got it all figured out, you need a man with a vision, And through his eyes, we'll see a better place tonight…….

John Parr

Don’t you know them?

The Importance of Vision and Mission Statements

What are they?

Who should create them?

Why do it?

How to write one ?

Describes the future organization in its desired state

•Where the company sees itself in the future.• It the contribution of the organization to its environment .•Should inspire commitment more than compliance

Mission We DO this (mission) so that we will BE that (vision)

•How the company will reach its vision. •“What is our business?”•it provides direction for long term development, involving all employees within the organization •Following a mission should involve personal, individual commitment

Who should create organizational Vision and Mission?

Leadership?

Employees?

HOW CAN THIS BE SOLVED?

CONS

PROS

Why go through the trouble?

They help an organization to maintain their strategy

despite environmental and systemic challenges.

They help the organization to pursue a central objective

despite obstacles.

They provide the overall reasoning for pursuing goals

and objectives.

What ARE THE ADVANTAGES?

Goal attainment

Motivation

Empowerment

Commitment

Tips for creating vision and mission

Involve people from all levels

Check if people understand what you want them to

Have a suggested process and timeline for

implementing any changes required

Phrasing should be simple enough to be

understood yet present a challenging and

desirable objective

Vision and Mission should directly relate to

organizational and individual objectives

North West Manufacturing Outreach Center

Mission :We DO this (mission)

The NWMOC assists manufacturers in being successful

Vision : So that we will BE that (vision)

To be a nationally recognized leader in economic development

The Dakotas Investment Solutions

Mission :We DO this (mission)

Our mission is to help our clients create new wealth

Vision : So that we will BE that (vision)

To be the preferred source of assistance to all new wealth creating companies in the Dakotas helping them become more globally competitive

Vision and Mission Evaluation

Vision ___________________

Mission ___________________

Motivational quality (how well would these statements motivate people?)

1 2 3 4 5

Descriptive clarity (can anyone read this and know what is expected?)1 2 3 4 5

Ability to be accomplished (are the goals presented attainable or not?)

1 2 3 4 5