thefuturestory workshop on social business april 30 2013
Post on 13-Sep-2014
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Andrew Grill, CEO of Kred - the largest social influence platform in the world gives his insights into 'what social business really means' at thefuturestory event organised by communications agency, theblueballroom at RADA on April 30 2013TRANSCRIPT
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Who knows what social business really
means?
thefuturestory —Today
@AndrewGrill
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Social media is just like real life!
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http://lc.tl/bmf
BBC 3: The revolution will be televised Episode 4“Can I Be your friend?”
social.bz/bmf
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“A conversation with Ginni Rometty” - IBM CEOCouncil on Foreign Relations, 7 Mar 2013
social.bz/ibmceo
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The Consumer decision journey - old
June 2009 issue of McKinsey Quarterly, David Court
The consumer decision journey - old
social.bz/cdj
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The loyalty loop exists as a result of the social channel
The consumer decision journey - new
social.bz/cdj
June 2009 issue of McKinsey Quarterly, David Court
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social.bz/eefail
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social.bz/eefail
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social.bz/eesm
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Influencers become advocates
social.bz/advocates
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Influencers become advocates
social.bz/advocates
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From Social Media to Social Business
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Definitions
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What is social business?•Definitions - what does social
business mean?
•What is your definition?
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“The deep integration of social media and social
methodologies into the organization to drive business
impact”
Altimeter Group
The Evolution of Social BusinessSix Stages of Social Business Transformation - March 2013
http://social.bz/a1
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“A social business is an organization whose culture
and systems encourage networks
of people to create business value.”
IBM report April 2013
Social Business Patterns in achieving social business success
http://social.bz/ibmsp
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social.bz/dogfood
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yammer.com
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Social Business Patterns
•IBM social business patterns
•Finding expertise
•Gaining external customer insight
•Increasing knowledge share
•Improving recruitment & on-boarding
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CEMEX is a social business
social.bz/cemex
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social.bz/digerati
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social.bz/digerati
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social.bz/digerati