the2020yearbook - decathlon united
TRANSCRIPT
THE2020YEARBOOKD E C A T H L O N U N I T E D A T A G L A N C E . Y E A R 2 0 2 0 : A V E R Y S P E C I A L E D I T I O N
PEOPLE
PROFIT
TEAMMATES:OUR GREATEST STRENGTHActing with confidence autonomy,initiative and responsibility.
Key Figures
Going the extra (green) mileWe still have a way to go, but these KPIs are in step with our ambition to fulfill our Transition Plan commitments.
Key Figures
Ready & SteadyThe following Key Figures and KPIs are in line with our ambitions, so we can achieve our human, social and environmental aims.
Key Figures
THE BLUE RADIO
INTERVIEWHear it all
in one podcastJean Marc Lemière,
Decathlon United’s CFOpresents the economic actions and financial results for 2020.
Exclusive interview.
Listen
PLANET
LISTEN TO THE PODCAST
PODCAST
Key figures€11.4bn
Sales-6%
vs 2019 (in local currency)
€550mNet Result
€760mFree cash-flow
12 %ROCE*
As Decathlon publishes its 2020 results, Jean-Marc Lemière, Decathlon United’s CFO has shared his analysis with Xavier Rivoire, External Communication Leader for Decathlon. The interview was conducted in a radio studio in Lille, France. The key points of this conversation are as follows.
NB: Net income for 2019 amounted to €554m, bringing 2020 almost in line with the previous year.It should be noted that Decathlon's profitability has been impacted by four elements:- A decrease in activity (down 6% compared with 2019), due to the Covid19 situation.- A net margin rate impact related to the share of online retail sales and our product mix (bigger proportion of hard goods).- Material adjustments of operational expenses.- Capital gains related to the disposal of real estate assets.
PEOPLE PLANET PROFIT
CONTACT*Return On Capital Employed
Decathlon United’s Activity Summary in 2020- On average, Decathlon stores were closed for almost 3 months in total.- The brand experienced major growth of its e-commerce sales.- The most notable observation was probably how Decathlon teams learned to change the way they did business, and found new ways to keep helping customers.
Online retailOur sales share has risen from 8% in 2019 to 19% in 2020. This translates into €2.2bn and counting...This pattern of growth – a doubling when compared with 2019 – can be observed in almost all countries where Decathlon is operational, with one noticeable exception: China (where digital sales growth was more modest).
TransformationIn 2020, Decathlon continued to invest in its upstream value chain to increase its engagement, relevance and appeal among customers. This involves significant efforts in ITand product development.There were very encouraging signs from our newly opened channels, initial tests conducted with Walmart in the US being one of many examples. On the transformation side, a fresh, ramped-up momentum was also discernible at the beginning of 2021. Many more business relationships between Decathlon and new partners are starting to flourish across the world.Decathlon jump-started its franchise development in countries where it feels confident of complementing its integrated network.
Country highlights- In Switzerland, 2019 saw Decathlon join forces with the Maus Brothers by acquiring half of the Athleticum chain. The conversion of those stores into Decathlon stores is now complete, superbly executed by the Swiss team. Decathlon Switzerland grew its sales by 22% in 2020.- In Ireland, despite Covid-19, the first Decathlon store opened in Dublin in May, receiving an exceptionally warm welcome from Irish customers. In just 6 months (that included further lockdowns) Decathlon sold €15m worth of sports items. Online retail is also performing very well in Ireland (now generating the equivalent of a second store in terms of sales).
Sustainable developmentSustainable development is seen as critical to Decathlon's future. The brand will not put this on hold. On the contrary, it is actually accelerating.Decathlon has been turning greater attention to identifying and tackling the scope 3 Co2 impact reduction levers inherent in its product development. It means more focus on eco-design, including with regard to the use and development of certain components.Economic performance is seen as vital if Decathlon is to meet its commitments to society in terms of sustainable development, but there is widespread awareness that the company’s future economic performance will largely depend on its ability to address this once-in-a-lifetime challenge.
CONTACT
PEOPLE PLANET PROFIT PEOPLE
80%of stores
totally CLOSED in April
92%of stores
totally OPENEDin June
300 000total donations of Easybreath masks
97 000Teammates
at the end of December 2020amongst them
55 700shareholders
55%of Teammates who answered « YES TOTALLY » to the question « Pleasure and commitment at work »
PODCAST
CONTACT
PEOPLE PLANET PROFIT
99%blackout and built to withstand temperatures as low as -17°C: high performance from our new 2Seconds Easy tent, developed as part of an eco-design strategy. Some of the component materials have actually used dyeing processes that require less water, as they only dye one in every two fibres; in addition, some parts of the tent are not dyed at all.
63.8%*of DECATHLON clothing, footwear and other textile (e.g. backpacks, tents) products display environmental labels. Developed in conjunction with the Ministry of Ecology and ADEME (the French environment and energy management agency), this A to E score provides customers with an easily understandable indication of a product's environmental impact, so that they can make an informed consumer choice.
60%of electricity consumed by our stores and warehouses worldwide comes from renewable energies.
336*is the number of events organized around the world by DECATHLON teams as part of World Clean Up Day held in September 2020, which saw 4,656 participants collect 18.5 tonnes of waste across 31 countries.
2026is the date set by DECATHLON to achieve its sustainable development goals, shared in its new Transition Plan published at the beginning of 2020.
*these 2020 figures may change in terms of margins, following the third party external audit; the definitive figures will be communicated in the 2020 DPEF (economic and financial programming document) in June.
PLANET
19%Part of e-commerce
on the net sales
X2.4vs 2019
12%ROCE
PODCAST
CONTACT
PEOPLE PLANET PROFIT
11 400M€Net sales
-6%vs 2019
in local currency
550M€Net result
19%Part of e-commerce
on the net sales
X2.4vs 2019
12%ROCE*
PROFITPODCAST
*Return On Capital Employed
CONTACT
