WE MAKE SPORTSACCESSIBLE FOR THE MANY

2

70,000 dedicated team mates passionate about sport 80 nationalities

350 activities

2 VALEURS :

VITALITÉ &

RESPONSABILITÉ

OUR TEAMS

VITALITY & RESPONSIBILITY

3

A SHARED CULTURE

Responsibility & autonomy

Throughout the world, Decathlon team mates share a common culture rooted in their passion for sport.

The right to make mistakesInternational careers & progression

opportunities

4

DECATHLON

ACROSS THE

GLOBE

5

> 100 stores

Between 15 and 45 stores<15 stores

E-commerce only

FIGURES

1,095 STORES 30 COUNTRIES

FRANCECHINA (TAIWAN : 8)SPAINITALYPOLANDRUSSIAINDIAGERMANYPORTUGALBELGIUMUNITED KINGDOMBRAZILTURKEYHUNGARYROMANIACZECH REPUBLICNETHERLANDSTHAILANDBULGARIAMOROCCOCROATIASLOVAKIAUNITED ARAB EMIRATESSWEDENSINGAPORELEBANONKUWAITSLOVENIAMALAYSIAMEXICOTOTAL

NUMBER OF STORES

303177144108

45414033282625191918171187444322211111

1,095

6PRESENTATION

Turnover: €9.1 billion

Figures as of 31/12/2015

HISTORY

FIRST STORE

1976: The Decathlon adventure begins with its first store opening in Englos (France).

8

19761986

20012003

20052014

2016

HISTORY

1996

DECATHLON PRODUCTION

1986: Launch of Decathlon Production, designing and manufacturing our products.

9HISTORY

19761986

20012003

20052014

2016

1996

DORTMUND

1986: First store opens outside France, in Dortmund, Germany.

10HISTORY

19761986

20012003

20052014

2016

1996

PASSION BRAND LAUNCH

1996: Launch of Quechua, the mountain sports brand, and Tribord, the watersports brand, creating and designing products attuned to consumers’

needs.

11HISTORY

19761986

20012003

20052014

2016

1996

SAO PAULO

2001: First store opens on the American continent, in Sao Paulo, Brazil.

12HISTORY

19761986

20012003

20052014

2016

1996

SHANGHAI

2003: First store in China opens in Shanghai.

13HISTORY

19761986

20012003

20052014

2016

1996

2-SECOND TENT

2005: Launch of Quechua’s 2-second tent.

14HISTORY

19761986

20012003

20052014

2016

1996

EASYBREATH

2014: Tribord’s Easybreath mask is designed.

15HISTORY

19761986

20012003

20052014

2016

1996

40 YEARS OF SPORT

2016: Decathlon celebrates its 40th anniversary.

16HISTORY

19761986

20012003

20052014

2016

1996To celebrate Decathlon 40th

anniversary, team mates from

27 countries ran together 40

000 kms.

DESIGNER

& RETAILER

18

DESIGNER& RETAILER

DESIGNER & RETAILER

Designing products for sportspeople,making them available wherever they are needed,

in our stores and online, at the lowest prices.

OUR BUSINESS

Designing

Making sport accessible

19DESIGNER & RETAILER

Mastering design and distribution is all about making savings right across the product life chain, and reflecting these in our prices in store and

online.

LOW PRICES

In 2015, Quechua’s Arpenaz 10

backpack was reduced from

€3.95 to €2.95 after an

innovative redesign process

that made it easier to

manufacture, used less

material, and therefore

lowered transport costs.

DESIGNER& RETAILER

20DESIGNER & RETAILER

OUR PASSION BRANDS

By basing themselves where the action is, our Passion Brand teams are able to develop products designed to meet the needs of all their users.

IN STEP WITH USER NEEDS

21DESIGNER & RETAILER

The Kipstadium, our team sports

observation centre and base camp for the

Kipsta brand in Tourcoing (France).

OUR DESIGN PROCESS

User observation

Manufacturing by our production teams

Distribution in our stores and online

Trials in real life conditions by sports users

Product design and development by our engineers, designers and product

managers

Product trials in laboratories designed to assess user safety and comfort

22

DESIGNER& RETAILER

DESIGNER & RETAILER

50 researchers participate in the product innovation and design process, contributing their understanding of the human body in its environment.

RESEARCH & DEVELOPMENT

23

4 AREAS OF

EXPERTISE

Thermal comfortMovement science

Affective scienceMorphology

DESIGNER & RETAILER

24

2-second tent

OUR INNOVATIONS

Rollnet

Easybreath

DESIGNER& RETAILER

DESIGNER & RETAILER

The Kage

24

& RETAILERDESIGNER

26

EVERY SPORT UNDER ONE ROOF

Spaces for trying out and playing different sportsUp to 70 sports per store, on areas ranging from 1,000m2 to 12,000m2.

DESIGNER & RETAILER

“SATISFIED OR SATISFIED” Help choosing products, tips and advice, services, low prices:

we do our utmost to keep our customers happy. If our users aren’t satisfied with our products, we refund the price of the item. Products scoring less than 3/5 are withdrawn from our stores to be improved.

27DESIGNER & RETAILER

WORKSHOPSThe Workshops inspire confidence amongst our users.

By offering maintenance, repair and customisation services, they help our users to carry on with their chosen sport and enjoy an enhanced experience, whilst also getting the most out of their

investments.

28DESIGNER & RETAILER

OMNICHANNEL BUSINESS

29DESIGNER & RETAILER

E-commerce

Click & collect

Giving our sports users the opportunity to buy what they’re looking for, where and whenever they want it, whether in store or online.

Interactive terminals in store

MODELAN

INTEGRATED

31PRODUCTION

PRODUCTION

Production areas

OUR PRODUCTION SITES

32LOGISTICS

LOGISTICS

We operate a global employee network in the interests of product availability and keeping our customers happy.

800 million items dispatched to stores

70,000 containers per year

44 warehouses worldwide

COMMITMENTS

CORPORATE AND SOCIAL RESPONSIBILITY

34COMMITMENTS

Sustainable preservation of our environment, a playing field for sportspeople everywhere, and a commitment to controlling our environmental impact.

THE DECATHLON FOUNDATION:

INTEGRATION THROUGH SPORT

35ENGAGEMENTS

SINCE 2005 490 employees involved 290 projects

184,000 beneficiaries in 25 countries

It’s a small step from sport to employment.

Harris, sales assistant at the

Lyon Decathlon store and

beneficiary of the “Sport in

cities” project

http://corporate.decathlon.com/

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