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Ashlie Forchione, 2011 New Media Driver’s License Final Project The “Would-Be-Official” Jimmy John’s Digital Marketing Strategy

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Check out this Jimmy John's Campaign, with refined social media and extra digital marketing to boost the company to the next level of awesome.

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Page 1: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Ashlie Forchione, 2011New Media Driver’s License Final Project

The “Would-Be-Official”

Jimmy John’s

Digital Marketing Strategy

Page 2: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

You Talkin’ to ME?

Hitting the JJ’s Target Market

Who are they?

What do they want?

How can we give it to them?

Page 3: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Strengths Weaknesses

OpportunitiesThreats

Page 4: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Use established JJ’s subculture

Create a viral buzz

Goals

The Freaky Good Idea

Page 5: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Bada Bing! Mama Approved AdWords

Increase traffic to webpage, blog, etc.

Sponsor relevant keywords:

“Jimmy Johns”“Jimmy Johns menu”

“Jimmy Johns locations”“Jimmy John’s hours”

Page 6: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Bada Bing! SEO

Content,Content,

Content!

& Easy Access.

Page 7: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Bada Bang! Social Media

YouTube

Twitter

Blog

Foursquare

Page 8: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Google Analytics&

YouTube Insight

Keeping Track of All Those Numbers

Page 9: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Your Buck for The Bang

SEO Strategy: Essentially Free!*AdWords Campaign : $238,352.4-291,319.2 AnnuallyYouTube : Essentially Free!*Twitter : Essentially Free!*Blog : Essentially Free!*Foursquare : Essentially Free!*

*Cost of maintenance not included.

Page 10: The "Would-Be-Official" Jimmy John's Digital Marketing Campaign

Capiche?

Contact: [email protected] I amforchione I ashlieforchione.com

mailto:[email protected]
http://www.ashlieforchione.com/

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