STEP INTO..THE AD WORLD.

ADVERTISEMENTSWHAT ARE THEY?

A notice or announcement in a public medium promoting a product, service, or event.

ADVERTISEMENTSWHY ARE THEY USED?

TO CREATE BRAND AWARENESS

TO ENHANCE AIDED AND TOP OF THE MIND OF RECALL OF PRODUCTS

TO GAIN AN EDGE

OVER COMPETITORS

ADVERTISEMENTSWHAT ARE THE DIFFERENT FORMS?

PRINT

BROADCASTS

ADVERTISEMENTSHOW CAN YOU MAKE THEM UNIQUE AND EYE-

CATCHING?

CREATIVITY

SUGAR FREE CANDY

EMOTIONAL APPEAL

RAYMONDS AD

INTERACTIVE

THESE STREET ADS LET THE CUSTOMER EXPERIENCE WITHOUT

THE HASSLE OF ENTERING A STORE.

HUMOUR

LET US LOOK AT SOME OF THE BEST PRINT ADS AND

APPRECIATE THE AFOREMENTIONED

ELEMENTS

COLGATE DENTAL FLOSS

CREATIVE THAT CRACKS THE CODE

WHAT APPROACH ARE BRANDS TAKING?

CREATVITY HAS MOSTLY TAKEN A BACKSEAT TO PAVE WAY FOR

MORE CONVENTIONAL METHODS WHICH STRIKE A CHORD WITH THE MASSES

ART STILL FINDS ITS PLACE

SOMETIMES…

THE WONDERFUL PISTACHIO CAMPAIGN

CELEBRITY ENDORSEMENTS

THE HONEY BADGER MEME

USING THE VIRAL VIDEO TO CATCH ATTENTION

WONDERFUL PISTACHIOS USED BRAND DIFFRENTIATION

TO SEPARATE ITSELF FROM SIMILAR MARKET OFFERINGS.

OREO AD CAMPAIGN

It invited people to nominate news pegs every morning and to

vote laterin the day for their favorite designs.

CROWD SOURCING

With the bar so low for crowd participation, anyone could offer

upthoughts. Sharing of Oreo’s

Facebook page rose by 4,400% compared with the three

months before the campaign’s launch. Plenty of those people

also went out and boughtOreos.

OREO INCREASED THEIR SALES BY INVOLVING THE CUSTOMER IN THE BRAND

MAKING PROCESS

COCA COLA CHINA AD GAME

INTERACTIVENESS…AT A NEW LEVEL

Coca-Cola China’s TV ad for the Hong Kong market invited viewers to use their

smartphones to “chok” bottle caps flying across their TV screens. A well-timed waggle of

the phone would catch a cap on the phone’s screen, earning points.

This was a new way of increasing rand awareness using a video game.

KIA MOTORS HAMSTER AD

THEY CAME UP WITH A ‘FUN’ AD TO GIVE THE CONSUMER

RESPITE FROM THE DRAB AND BORING CITY DRIVING

SHWOP CAMPAIGN

M&S CAME UP WITH A SHWOP(SHOP+SWAP)

CAMPAIGN TO PERSUADE PEOPLE TO DONATE OLD

CLOTHES

Before you rushout to buy the latest fashion, you

choose something from your closet to recycle.

M&S willmake that easy for you through a

partnership with Oxfam and convenient “shwop drops”

in its stores

WHAT IS IN IT FOR M&S?

THEY’RE CREATING BRAND EQUITY FOR THE TIME WHEN PEOPLE ACTUALLY VALUE SUSTAINABILITY.

THEY WILL REAP THE REWARDS AT A LATER STAGE.

HOW ARE THE INDIAN BRANDS

DOING?

PRODUCT PLACEMENT

IN MOVIES, YOUTUBE VIDEOS ETC.

THE PRODUCT IS SHOWCASED WITH A STORY WEAVED AROUND IT. HELPS SPREAD AWARENESS

WITHOUT MUCH ASSERTION.

ALSO CALLED EMBEDDED MARKETING.

APPEALING TO EMOTIONS

USING HUMOUR

MAUKA MAUKA ADS

CREATED A MASS APPEAL AND LED TO AN

UPROAR ON THE INTERNET

EMBEDDING SOCIAL MESSAGES….CREATI

VELY

WEAVING STORIES

VODAFONE ZOOZOOS

SWEET SHORT ADS REVOLVING AROUND A MINI STORY

TITAN CELESTIAL COLLECTION AD

GILLETE ADTHE BEST A FAN CAN GET…

DISCLAIMER

THIS PRESENTATION WAS MADE BY ABHIGYAN SINGH, NIT ALLAHABAD DURING AN INTERNSHIP

UNDER PROFESSOR SAMEER MATHUR.