Which?W h i c h ?W h y?W h y ?

What?W h a t ?of Social Media

of Social MediaJay Berkowitz

TenGoldenRules.comJay Berkowitz

TenGoldenRules.com561-620-9121

You Tube: What it is#2 Search Engine #3 Alexa

Traffic

Steve Chen Chad Hurley

YouTube: Why it Matters

YouTube for BusinessBlendtec over 50 Million Views

Sales up 5X

http://www.youtube.com/watch?v=qg1ckCkm8YI

LinkedIn Business Applications – Find People

Business Applications – Facebook Pages

WordPress/Blogging – What it is?

A blog is a website that is easy to update

WordPress/Blogging – What it is?

People subscribe to blogs by email or a ‘feed’

RSS Subscription

WordPress/Blogging – What it is?I set up my blog ‘feeds’ to come

to an iGoogle page

Twitter - What it is

Personal Information

Stats

Other Twitter users this member is following

Past tweets

Most recent tweet

+ 1,043%

Twitter – Why it matters

Twitter – Why it mattersConsumer Journalist Janis Krums covers Miracle on

the Hudson

Twitter – Why it mattersTwitter influencing

politics in Iran

@MissionPie Sales +20% since Twittering daily pie selection

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd

Woot.com Multi-million dollar business based on 1 tweet

and 1 blog and 1 product per day

Richard Binhammer and the Dell team monitor and

respond to customers 24/7

The Three E’s of Social Media - Educate

The Three E’s of Social Media - Entertain

The Three E’s - Engage www.Twitter.com/Iconic8

8

Which Sites? Why they Matter? What to do?

Viral = Free Traffic Conversion + How To’s

Networking, Q&A’s Facebook Pages for

Business

Easy Websites Blogs = Search,

Subscriptions

Custom News Feed = Listen!

Search.Twitter.com

Recent MediaWall Street Journal

“Chief Executive Jay Berkowitz stresses how important it is for executives to understand how

website design, search technology and other online

technologies affect their business”

Recent MediaBusiness Journal

Recent MediaB&T Australia

Recent MediaFOX TV

How we can Help? - Blog

How we can Help? - Facebook

How we can Help? - Video

How we can Help? - Twitter

• Try 1 thing today!• Be my friend! Linked In, Twitter.com/jayberkowitz• Speaking Opportunities• Please call Ten Golden Rules for Internet Consulting, Social Media Programs, Search Engine Marketing, Conversion Strategies, Affiliate Management

Which Sites? Why they matter? What you

can do for Business?