the web is dead
DESCRIPTION
There is whole lot of transformation of user behavior being led by smart phones and Applications. The possible extension of this user behavior is visible on web as well. This user behavior will have many implications which will effect the business in future and will transform the delivery of services as well. The Presentation at a very high level deals into some possible changes which have started or will soon start due to Apps Culture. The Mobile companies, VAS companies, Content companies who kept waiting for the killer VAS services, well there is one. It is Data and Apps together.TRANSCRIPT
In the present form the world wide web will be dead soon. Apps have started overtaking it. No one will type a URL after sometime, they will go
to Apps directly. Here is small stat for you.
According to flurry analytics, Consumers spent
94 minutes per day using mobile apps, compared to 72 minutes of web surfing, Mobile
Apps surfing is reducing the web services by every day basis.
So if you are planning to launch a portal. Drop the plan. Launch an
App.
The Web is Dead
What does this mean to you. It means people are browsing in an Application
more than they browse the web.
In more than 10 countries the App sessions have increased at phenomenal rate of more
than 300%/year. According to one App analytics firm, china is leading at growth at
more than 1000% growth. India still playing at catch up game at close to 400%.
Most of the world is at 200%.
If you are serious about mobility The next step – Evolve
Make an App for web/mobile.
App sessions are Rising
Mobile search will be dead soon. In a popular forum Steve jobs commented,
“people are not searching on I phone, they go to App directly” This is becoming relevant for all
the Smartphone's.
If you want to search Music, will you go to a Music App or Google?
People are following the natural instincts on Mobile. As the App Penetration increases people
will target Apps which is relevant to the them instead of searching the web or more specifically
mobile web.
Search is Dead
User Behaviour on mobile will overshadow web as Smartphone will emerge as a primary device. Consumers expect the primary behaviour patterns in all the secondary devices. Initially they expected mobile to work as web on PC but now they will need the convenience of Smartphone or other devices like tablets and computers. Mobile user trends will become the primary trends to be followed across devices.
Follow Mobile User Trends elsewhere
Browsers alone will be dead. Chrome from Google is taking the lead. It is replicating the relevant Apps versions on web. Relevant icons on browsers open up the browsing sessions directly . The future icons will go independent of the browsers. They will as good as documents icons on your desktop. Open the relevant icon to follow your
passion/stories.
Web browsers will follow the Mobile browsing behaviour
Devices will converge, the user will look for similar behaviour across devices including TV. It’s like watching half of the movie on TV and rest on Tablet. The back end systems should be intelligence enough to notice the change and manage complexity.
Convergence = Screens +experience Apps have the potential to Deliver the similar experience across Screens.
Similar experience across devices
The future – no one will download anything. People are moving from a download led behaviour to a browsing one. Music, movies , images, Games, etc. All services will be on cloud for you to stream and experience.
It will be plug and play If it is not simpler than this, people will not adopt the service.
Downloading soon will be a thing in past
Two of the biggest services will be music on demand & Movies on demand. Third could be Books on demand or Games on Demand. Other such services which rely heavily on long tail or libraries will become biggest. If you are one such provider, build the long tail.
Libraries will be your biggest services
The growth year on year is more than 100% in Developing nations and elsewhere too.. Data charges will be extremely cheap and affordable, the pipe will explode. Data/3G pricing are very high, the caps on Data will go down in the coming years and will be a standard rate.
Data Will explode
Let’s connect Your thoughts are welcome
Chandan Mishra Wireless Telecom professional
New Delhi - India http://in.linkedin.com/in/chandanmishra
https://www.facebook.com/groups/VASContent/
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