LE STANZEdell’ACQUA

A journey to discover, understand and change

the water

ROOMS

Project Background & Sponsorship Opportunities

Un viaggio per scoprire, capire e cambiare

INDEXInstitutional Messages ..............................................................................................

WWAP UNESCO .........................................................................................................

Background UNIVERSAL EXPOS ............................................................................

Project Concept .........................................................................................................

Project Realization ....................................................................................................

The Water Rooms ......................................................................................................

Looking ahead ............................................................................................................

Monologues Writers ..................................................................................................

Animation Wizards ....................................................................................................

Write-Shop Agenda ..................................................................................................

Write-Shop Participants List ...................................................................................

Write-Shop Highlights ..............................................................................................

Sponsorship Opportunities ......................................................................................

- B.I.E- Universal Expositions- Background EXPO 2015

- Discover- Understand- and Change

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CRISTIANOMAGGIPINTO

DAVIDE RAMPELLOEXPO Milano 2015

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INSTITUTIONAL MESSAGES

MICHELA MILETTOWWAP UNESCO

MANUELARUOSI

CRISTIANOMAGGIPINTO

Italian Ministry of Foreign Affairs

Responding to the growing concerns over global water security is at the core of the

mandate of UNESCO WWAP. Our periodic assessments of the state of our shared

freshwater resources have contributed to raise awareness among policy makers and

water managers around the globe on the growing threats that scarcity and conflicting uses are posing to our shared freshwater resources globally. Education of the public at large, and translation of scientific information into concepts accessible to all are no minor part of the solution. The Water Rooms project is an innovative, visionary attempt, targeting the huge number of visitors of EXPO 2015, to change people’s attitude towards

water through a process of discovery and understanding.

The collaboration between the Italian Government and WWAP UNESCO since 2007 has resulted in very important initiatives and publications that have contributed to increase the overall knowledge about water resources. The Italian Government is committed to spread this knowledge around the world and WWAP UNESCO is a key partner in this endeavor. We welcome “The Water Rooms” project, promoted

by WWAP-UNESCO as a very creative way to disseminate important messages

about the management of our most precious resource. ““

“

SILVANO ROMETTIUmbria Region

The Umbria Region is proud to host WWAP in our territory and we are

delighted to support this project, “The Water Rooms”. Our Region is known as the

green heart of Italy, due to the abundance of natural areas, including some important water bodies. Nonetheless, we do know that maintaining these conditions require constant work and that further assessments of water resources are needed. I wish you a very productive workshop and welcome to our region! ““

FRANCESCO MIGGIANI Aquae Venezia 2015

Aquae Venezia 2015 is the international exhibition promoted by Expo Venice S.p.A. scheduled from May till October 2015 in Venice (Italy) concurrent and patronized by Expo Milan 2015. In continuity with the theme of the Expo “Nutrire il Pianeta, Energia per la Vita” (Feeding the Planet, Energy for Life), AQUAE VENEZIA 2015 is dedicated to water, as fundamental element for life. We are proud of our cooperation with UNESCO for the presentation of the World Water Development Report “Water for a Sustainable World” (21-22 May 2015) and we look forward to host “The Water Rooms” at our pavilion. ““

DAVIDE RAMPELLOEXPO Milano 2015

Feeding the Planet, Energy for Life” is the theme chosen for EXPO Milan 2015. We cannot talk about energy and food without looking at our water resources, the way we

manage and use them. We need more data and information but also creativity and innovation if we want to protect our most precious resource and achieve a sustainable

development. “The Water Rooms” capture this vision and I thank all the Experts and Studios gathered to prepare this project. Your messages will resonate at Expo 2015… ““

“

WWAPUNESCO

The World Water Assessment Programme is an international centre of excellence led and administered by UNESCO and generously funded by the Italian Government, together with the Umbria Region, since 2006. WWAP was founded in the year 2000 under the auspices of UNESCO as an international programme aimed at the regular assessment of global freshwater resources. After an international selection, in 2007 the premises of WWAP were officially inaugurated in Perugia at the beautiful Villa La Colombella, Italy. WWAP assesses and reports on the state, use and management of the world's freshwater resources. It also disseminates knowledge about emerging issues and challenges through a number of products, tools and activities. WWAP seeks to equip water managers and key decision-makers with information, data and skills necessary to effectively contribute to the development of relevant policies.WWAP UNESCO coordinates the work of 31 United Nations agency members and of 37 partners of UN-Water in the annual production of the authoritative World Water Development Report (WWDR), the UN's flagship report on water. The 2015 edition of the WWDR focuses on Water for a Sustainable World.

More information: www.unesco.org/water/wwap

Reporting on the status of global freshwater resources through the annual UN�flagship publication of the

World Water Development Report (WWDR).

Preparation of region-specific case studies in cooperation with

institutional and national partners to report on best practices and

enhance countries� water resources assessment capacity.

Development of Indicators for Water Resources Management to counter

the lack and inconsistence of water-issues related data and provide

information on critical factors for good water governance.

Facilitation of multi-level, interdisciplinary dialogue and

conflict resolution in order to foster peace and cooperation related to

the management of transboundary water resources (PCCP programme).

Organization ofCapacity Development Training Activities

to achieve a better understanding of the broader (social, economic, political) context

of water crises.

Development and application of guidelines for gender sensitive disaggregated data and

indicators related to water resources status.

WWAPACTIVITIES

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BACKGROUND UNIVERSAL EXPOS

UNIVERSAL EXPOSITIONS

Universal Expositions are vast international events that over a several month period (usually six months) provide a cultural and educational experience to visitors and participating countries. "World's Fairs", as they are also known, are non-commercial exhibitions and today have become a place for international dialogue, public diplomacy and cooperation between countries. They have maintained their educational objective but have over time increasingly shifted the focus to addressing the challenges faced by the international community. A Universal Expo is the world's largest meeting place, bringing together countries, international organisations, the private sector, the civil society and the general public around interactive exhibitions, entertaining live shows, workshops, conferences and much more.

The success of the Universal Expositions is based on worldwide collaborations. On October 2010, at Shanghai 2010 Expo Cultural Center, where the biggest Universal Exposition of all time was held (73 millions of visitors), the baton was passed to Expo Milano 2015 and to the global challenge that is defined within its theme:

Feeding the Planet, Energy for Life.

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B.I.E

The Bureau International des Expositions (BIE) is the intergovernmental organisation in charge of overseeing and regulating World's Fairs since 1931. The BIE defines the objective for the Expos as well as oversees and regulates the calendar, the bidding and the organisation of the event. It also ensures that the international rules regarding organisation and participation are respected. Today 168 countries are members of the BIE. Any country can become a member by signing up to the Convention.

EXPO MILANO 2015

The Universal Exposition of 2015 will be organized by and take place in Italy. The main purpose of this Universal Exposition is to stimulate major debate on nutrition and food, exploring all aspects of the theme. The core idea is to provide a dialogue platform between international players to exchange views on these major challenges that are relevant to everyone.Is it possible to ensure water and food for the entire world population? Is it possible to increase food security? Is it possible to have new solutions that take into account and protect the planet's biodiversity? The aim is not to provide only one-way solutions but to engage the visitors in questions on how our actions today will impact the next generation and offer them the tools to find their own answers. This dialogue between visitors and exhibitors will take place on a daily basis through events, shows, conferences and meetings that explore the themes of Expo 2015. Expo Milano 2015 will have some very unique and innovative features. Not only is thought of as an exhibition but also as a process, one of active participation among a large number of players around the theme of Feeding the Planet, Energy for Life. It is sustainable, technological, thematic and focused on its visitors. Running for 184 days from May to October 2015, this giant exhibition site, covering one million square meters, is expected to welcome over 20 million visitors.

More info: www.expo2015.org

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BACKGROUND EXPO 2015

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AQUAE VENEZIA 2015

Aquae Venezia 2015 is a satellite exhibition of Expo Milano 2015 focused on water. It will be held in Venice from May through October 2015. It has an articulated program of expositions, experiential activities, conferences, workshops and technological innovations dedicated to water as the fundamental element of life.Aquae 2015 is not only the main stage for innovative projects and technological development, but also a demonstration site to present excellence, in-depth scientific studies and innovative ways of communication oriented towards understanding the challenges that humankind will have to address in the near future regarding our most valuable and indispensable resource: water.Aquae 2015 will be hosted in a new, multipurpose venue pavillon of 50,000 m2 right on the Venice lagoon.

More info: www.aquae2015.org

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Pavi

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While searching for solutions to problems perceived as too complex or simply out of reach we often get lost trying to grasp the bigger picture. This is especially true when we look at the entire spectrum of water resources management and each stakeholder only considers his/her portion

of the picture. Where does water come from? Will we run out of it?Who decides over my water allocation? Is there something I can do?

In order to "connecting the dots" and enhancing the understanding of the general public on how we use our freshwater resources in view of reaching a truly sustainable development,

UN WWAP UNESCO prepared a unique project called "The Water Rooms". "The Water Rooms" consists of a visionary and inspirational itinerary of five sequential themed

chambers that trigger interest and encourage learning about freshwater resources and their responsible management. Each room intends to offer a fun and educational experience

inviting the viewer to explore the dynamics affecting the resource. The spectator is embarked on a collective and emotional journey, which starts with the fundamental understanding of the hydrological cycle and ends up with philosophical and ethical questions about war or peace -

and ultimately about our capacity and willingness to live sustainably.

The itinerary revolves around the leitmotiv "discover, understand and change". In the first two rooms we discover the physical movement and distribution of water; in the third and fourth

rooms we understand how the resource is connected with socioeconomic issues, environmental aspects, and how it depends on decision-making processes; in the fifth and last room we

look at water as a potential source of conflict/cooperation, while being confronted with the individual choices and the options for change that will determine how our future will look like.

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CONCEPT OF THE WATER ROOMS

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+ = 45 min. ca.

5MONOLOGUES

5SHORT MOVIES

"The Water Rooms" consists of a set of five sequential short movies and five monologues.

Monologues are performed live on stage by different persons. Each one (3-5 minutes) functions as trait d'union between videos. Texts are written by internationally renown authors and writers.

They are meant to be highly inspirational short speeches, similar to a 'Ted Talk' format. In special occasions these monologues are performed by high-level speakers.

The short movies (4-5 minutes) are state-of-the-art animations illustrating the content of the five 'Rooms'. They are produced in English with Italian subtitles.

PROJECTREALIZATION

Water is a finite resource, in the sense that the total amount of water present on the planet remains constant. What changes is its distribution and quality. The hydrological cycle describes the continuous movement of water on, above, and below the surface of the Earth. It is the journey of a water drop that transforms itself by the physical processes of precipitation, runoff, infiltration, subsurface flow, condensation and evaporation. This is the water cycle in stable conditions. But these phases can be dramatically altered under the pressure of given natural or anthropogenic factors thus affecting the availability of freshwater (both quantitatively and qualitatively). For example, the depletion of groundwater in a coastal zone can trigger saline intrusion into the aquifer causing groundwater salinization and affecting its use for drinking or irrigation; or the rise of temperature by x degrees can cause processes of desertification on one part of the world and floods in another one; or the pollution of a lake can cause irreversible damages to its dependent ecosystems.

In order to use and manage our freshwater resources we need to know how much we have at our disposal and where we might find it. But is that easy? We know how much liquid freshwater is available today: 1% of the whole amount of water present in the planet. Where is it? Hydrological and hydrogeological maps can greatly help to visually present complex data and information. In fact we are used to see surface streams of water, such as in rivers or lakes, but perhaps it is not known that 97% of that little 1% is actually invisible to us as it is contained in the ground below our feet. However, knowing the geographical distribution of water it's only a part of the answer to the original question. In fact, water can also

be imported or embedded inside the food we eat. The concepts of 'virtual water' and 'water footprint' dig into the dynamics of international trade and show how water has increasingly become a geopolitical asset.

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DISCOVER ...

Where is water?

The Hydrological Cycle

ROOM 2

ROOM 1

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Governance gets often mixed up with management. A simple way of describing the two could be the following: governance is concerned with "doing the right thing", management with "doing things right". This room illustrates the definition of governance through the ingredients needed to bake a "good governance cake". In order to succeed, the "cake" needs some basic ingredients, such as: transparency, accountability, participation, responsiveness to citizens needs (human rights, gender equity, consideration of underrepresented groups, etc.), integrity. But the recipe should also indicate the right doses for each ingredient…More often than not, failures are caused by disregard of local factors and local actors. A successful governance scheme should take the "km0" approach to ensure that sustainable and equitable arrangements are taken at the right levels, both geographically and jurisdictionally.

The interdependencies among water, food, energy, and environment play a major role in current global debates. A proper understanding of the mechanisms regulating this nexus is crucial for the development of policies, aiming to balance conflicting uses of the resource. Doing so could lead to successful water resources management and harmonize the initially incompatible interests. Managing the water nexus needs to be explained in terms of addressing multiple needs with a broad eye, beginning with the simple (but often not obvious) recognition that all social and economic activities as well as ecosystem functions depend on the same resource. There are many synergies and trade-offs between water and energy use and food production. Food security rhymes with water and energy security. Water supply and sewage disposal consume energy, and electricity needs water for its

generation. Excessive and unregulated consumption of both can lead to resource depletion, pollution, and an overall increase in prices for each. How can we mitigate such impacts?

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... UNDERSTAND ...Water-Food-Energy-Environment Nexus

Governing WaterROOM 4

ROOM 3

The final room of the itinerary dispels a myth much loved by sensationalists all over the world: future wars over blue gold. Despite being a juicy topic, it is based on incomplete statistics and warmongering projections rather than on actual facts. Conflicts erupted around the access or management of freshwater resources are infinitely less than those in which the water resource has played a role of common denominator, a reason for cooperation rather than conflict. There are no winners in a war fought over water. Developing the tools for hydrodiplomacy is becoming increasingly urgent to address issues of conflicting uses over water resources, particularly in transboundary settings. Achieving sustainable development, a world governed by principles of equity, transparency, participation, accountability, a future in which water security is no longer a wish but a reality, a place that is safe and fair for humans and ecosystems – achieving this will surely depend on visionary and ambitious decisions taken by our world leaders. But it all starts from individual choices and a deep, true mind-shift of mankind. You, me, us.

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and CHANGE

War or Peace?

* Depending on availability of necessary funds.

ROOM 5

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A theatrical representation on water cooperationand the tragedy of the commons called "The Theatre of the Absurd" (by UNESCO)

A series of short video-teasers to promote the Project

* Depending on availability of necessary funds.

Interactive touch-screens for voluntary surveys before & after The Water Rooms� experience

A series of workshops to further explorethe topics of the project.

A dedicated Project websitethewaterooms.org

he process leading to the realization of "The Water Rooms" is a fundamental part of the project. It is conceived as a collective and participatory effort of various experts in different fields that will bring to life the journey depicted by each "Room".

The preparatory process consists of face-to-face meetings and remote interactions facilitated by WWAP Secretariat among the experts engaged to prepare the short movies and monologues.

Summer 2014:Fall 2014:

21-23 January 2015:2-6 March 2015:

Mid-March 2015:March - June 2015:

May-October 2015:

Project Proposal preparationProject Proposal presented to Expo Milano and Aquae Venezia"Write-shop" at UN WWAP UNESCO premises in Colombella, Italy.Webinars between scientists and animators to finalise screenplaysDelivery of screenplaysProduction of the animations.Expo period. "The Water Rooms" is regularly performed at Aquae Venezia and Expo Milan (and other locations).

Dates for the official launch are being considered

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Check Write-shop Highlights (p.19)

LOOKING AHEAD

COMPLEMENTARY ACTIVITIES*

PREPARATORY PROCESS

ANIMATION WIZARDSMONOLOGUES WRITERS

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Giuliano Marrucci is a journalist, video-journalist and documentarist, author of several reportages for Italian national TV RAI and newspaper Corriere della Sera. He started filming in India in the year 2000 where he also produced his first documentary. In the past 10 years he has worked for the award winning TV show "Report" famous for its unique style of reporter-centered investigation.

Gian Antonio Stella is a journalist and author. He has worked most of his career for Corriere della Sera for which he is now a columnist. He is author of several books such as: "L'orda"; "Quando gli albanesi eravamo noi"; "Avanti Popolo! Figure e figuri del nuovo potere italiano"; and co-author with Sergio Rizzo of the best-selling "La Casta". He has won many journalism awards including El Mundo International Journalism award in the category Columnistas del Mundo.

Luca Raffaelli is one of the most prominent experts in comics and animation in Italy. He has been promoting the role of comics at the national level ever since he started his career in journalism. He is the author of numerous essays on the history of animation and comics. His latest literary work is "Enrichetto Cosimo alla Ricerca del Manga Mangante". He has also written various cartoon scripts and TV shows and periodically contributes to La Repubblica newspaper.

Marco Paolini is a stage actor, theatre director, dramaturge and author. His performances usually consist of monologues with frequent use of the Venetian dialect, irony and satire. His activity is based on a continuos research of very complex social thematics (from the Vajont Dam tragedy to impoverished uranium) that he meticulously enacts and describes in his performances.

ANIMATION WIZARDS

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Bitmama is a concentration of the creative talents of the Armando Testa Group and the technological excellence of Reply. It offers the market in-depth skills in terms of creativity, brand marketing and technology, at the highest international standards with a multi-platform approach. Bitmama is run by a passionate team of professionals who come from classical advertising, digital advertising, digital publishing and tv broadcasting, to build a unique experience and an interactive relationship through web and digital channels.

Steve Cutts is an illustrator and animator currently living and working in London. His work looks at social and political subjects and uses satire and dark humour to convey social messages within his films. Amongst a number of successful short films, "MAN" has been nominated for various awards including the Digital Content Award at the Environmental Media Awards and has been endorsed by Dr. Jane Goodall. His art and film is mixed in humor and sometimes a more serious spin of man's interaction with our environment and how it impacts the world we live in.

Studio Bozzetto & Co., founded by Bruno Bozzetto, Andrea Bozzetto and Pietro Pinetti, is a production company and animation studio, known nationally and internationally.As well as producing television series and commercials, in recent years Studio Bozzetto & Co. has developed a strong expertise in "educational" projects, commissioned by both public and private companies and focused on scientific, economic and social communication.

Francesca Ferrario studied at the "Southampton Institute for Higher Education" and at the "Venice Fine Arts Academy" where she graduated in 1997 with a thesis on Tex Avery. She is author of various animation movies in stop-motion. She worked as animator in renown animation studios including Aardman Animation and Bolex Brothers (UK), Pedri Animation (NL), Norwegian Toolbox (N). She designed, directed and produced several short movies such as: Bertie and Roderick in a Bit of a Fix (Blockbuster award 2004), La Sciarpa Rossa (intro to Amarcort 2012) and Jingle Bells for the Cartoni dello Zecchino 2014. Since 2004 she is programmer for "Euganea Film Festival". In between travels she is based in Padova where she teaches modelling and animation at the "International School of Comics".

Mr. Lee is an internationally oriented creative agency / community based in Amsterdam, set up by Douwe van der Werf in 2007. The agency is fully dedicated to conception and creation of visual stories about social and environmental problems and solutions. The strength of the studio lies in finding inspiring meta-narratives in often complex and elaborate information.

www.mrlee.tv

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9.00 - 9.15

9.15 - 10.00

10.00 - 11.00

11.00 - 11.30

11.30 - 13.00

13.00 - 14.30

14.30 - 15.00

15.00 - 16.00

16.00 - 16.15

16.15 - 17.30

17.30 - 18.15

19.30

Meet&Greet + Registration

Welcome Remarks:

• Michela Miletto, UN WWAP UNESCO• Flavia Schlegel, UNESCO (Video Message)• Cristiano Maggipinto, MAE • Neil Ford, UNESCO• Angelo Viterbo, Regione Umbria • Lucio Ubertini, UNESCO Chair, Perugia• Francesco Miggiani, Aquae Venezia 2015

Introducing the Project:• Luca Raffaelli, La Repubblica• Lucilla Minelli, UN WWAP UNESCOStudios’ Showreels

Tour de Table

First Working Groups meetingReporting and exchanging inputs from Technical Experts(based on preparatory material sent prior to the meeting)

Second Working Groups meetingReporting and exchanging inputs from Studios(based on preparatory material developed prior to the meeting)

Third Working Groups meetingPrioritizing topics and matching with visual technique

Debriefing by Technical ExpertsChair: Neil FordGroup I: Daniella Bostrom and Shammy PuriGroup II: Marco Petitta and Franca SchwarzGroup III: Mish Hamid and Lorenzo MattaroloGroup IV: Lesha Witmer and Nelson GomondaGroup V: Aaron Wolf

Discussion and Q&A

Icebreaking Cocktail DÎnatoire

Coffee Break

Coffee Break

Lunch Break

Food for Thought - Inspiring Video Screening• "Grasshoppers" by Bruno Bozzetto• "Man" by Steve CuttsDiscussion and Q&A

WED21

Write-shop MEETING AGENDA21-23 January 2015

WWAP Premises, villa la colombella

Find

ing C

ommo

n Gro

und

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Write-Shop in Working GroupsA synopsis and preliminary storyline are jointly drafted by technical experts and video producers/illustrators together.

Write-Shop in Working Groups(continued)

Write-Shop in Working Groups(continued)

Coffee Break

Lunch Break

Coffee Break

Food for Thought - Inspiring Video Screening• “PoP - Pace of Peace” introduced by Luca Raffaelli

Dinner and social event

Initial thoughts from Monologues Writers:Chair: Stefano Burchi• Gianantonio Stella• Giuliano Marrucci• Marco Paolini

• Luca RaffaelliDiscussion and Q&A

Communicating and supporting the ProjectModerator: András Szöllösi-Nagy• Outreach strategy

• Collecting resources and proposals for contributionsDiscussion and Q&A

[Closed meeting - Studios and WWAP Secretariat]

11.30 - 13.00

14.30 - 15.30

16.00 - 16.45

Final debriefing by StudiosChair: Kusum Athukorala

Group I: Douwe Van Der WerfGroup II: Ottavio RadicatiGroup III: Simona BiancalanaGroup IV: Francesca FerrarioGroup V: Andrea Bozzetto/Pietro PinettiDiscussion and Q&A

Wrap Up and Way Forward

Closing remarks:

• Davide Rampello, EXPO 2015• Francesco De Stefani, MAE• Nicola Berni, Regione Umbria• Michela Miletto, UN WWAP UNESCO

Coffee Break

9.00 - 10.30

10.30 - 11.00

11.00 - 12.00

THU22

FRI23

14.00 - 14.30

9.30 - 11.00

11.00 - 11.30

13.00 - 14.00

15.30 - 16.00

16.45 - 18.00

18.30 - 19.00

19.30 - 23.00

Stor

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WRITE- SHOP PArticipants list

Aaron WolfOregon State Universitywolfa@geo.oregonstate.edu

Andras Szollogy-NazyWorld Water Councilszollosi-nagy@attglobal.net

Andrea BozzettoStudio Bozzettoandrea@studiobozzetto.com

Andrea MerlaWorldBank WETmerla.andrea@gmail.com

Andrea GerlakUdall Centre, Univ. Arizonaagerlak@u.arizona.edu

Angelo ViterboUmbria Regionaviterbo@regione.umbria.it

Angelo Di DioUmbria Regionardidio@regione.umbria.it

Anna Maria MensaEco Azioniammensa@alice.it

Athukorala KusumWomen for Water Partnershipkusum@itmin.net

Boleslawa WitmerButterfly Effectlesha.witmer@bpw-international.org

Chiara BiscariniUniversity for Foreigners, Perugiachiara.biscarini@unistrapg.it

Daniele PulciniIAHdaniele.pulcini@uniroma1.it

Daniella BostromUN-Waterdaniella.bostrom@unwater.org

Davide BonazziBitmamainfo@davidebonazzi.com

Douwe Van der WerfMR.LEEdouwe@mrlee.tv

Endro MartiniAlta Scuolaendromartini@gmail.com

Enrico TombesiPOSTetombesi@libero.it

Federico FiorucciConfcommercio Perugiaf.fiorucci@confcommercio.pg.it

Fernando NardiUniversity for Foreigners, Perugiafernando.nardi@unistrapg.it

Franca SchwarzBGRfranca.schwarz@bgr.de

Francesca FerrarioAnimatorcontact@francescaferrario.com

Francesca TodiscoUniversity of Perugiafrancesca.todisco@unipg.it

Francesco MiggianiEXPO Venicefrancescomigg@gmail.com

Francesco TeiUniversity of Perugiafrancesco.tei@unipg.it

Francesco Maria De StefaniItalian MoFAfrancesco.destefani@esteri.it

Gaetano VaccaExpertvacca.gaetano@gmail.com

Gaetano MartinoUniversity of Perugiagaetano.martino@unipg.it

Gianluca CariniUmbra Acqueg.carini@umbraacque.com

Giorgio PineschiSOGESIDgiorgio.pineschi@gmail.com

Giovanni PaciulloUniversity for Foreigners, Perugiarettore@unistrapg.it

Giovanni MerlaFreelance Producergmerla@me.com

Giuliano MarrucciRAImarrucci.giuliano@gmail.com

Ivana PortellaBitmamai.portella@bitmama.it

Jozef VaessenUNESCOj.vaessen@unesco.org

Lorenzo MattaroloPolitecnico di Milanolorenzo.mattarolo@polimi.it

Luca RaffaelliLa Repubblicaluca@lucaraffaelli.net

Lucio UbertiniUNESCO Water Chair, Perugialucio.ubertini@uniroma1.it

Luigi FogliettiIl Messaggeroluigifoglietti@hotmail.it

Marco PetittaIAHmarco.petitta@uniroma1.it

Marco Antonio FerreroDrink Cupm.ferrero@drink-cup.it

Marina De MaioPolitecnico di Torinomarina.demaio@polito.it

Marino BuriniUmbra Acquem.burini@umbraacque.com

Massimo BastianiTavolo Nazionale Contratti Fiumem.bastiani@ecoazioni.it

Maurizio BeccafichiUniversità dei saporimaurizio.beccafichi@universitadeisapori.it

Mish HamidUNDP/IW:LEARNmish@iwlearn.org

Neil FordUNESCOn.ford@unesco.org

Nelson GomondaAMCOWngomonda@gmail.com

Nicola BerniUmbria Regionnberni@regione.umbria.it

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Ottavio RadicatiFrozen Pepperottavio@frozenpepper.it

Pietro LaureanoICOMOS/IPOGEAipogea@ipogea.org

Pietro PinettiStudio Bozzettopietro@studiobozzetto.com

Sara GandolfiCorriere della Serasgandolfi@rcs.it

Shaminder PuriIAHshammypuri@aol.com

Simona BiancalanaBitmamas.biancalana@bitmama.it

Stefano BurchiAIDAstefano.burchi@gmail.com

Stefano StracquadanioExpertstefano.ftr@gmail.com

Steffen HansenGEF IWshansen@thegef.org

Steve CuttsIllustratorinfo@stevecutts.com

Tony AllanSOAS/King’s Collegeta1@soas.ac.uk

Yuan CuimingFondazione Italia-Cinacuiming.yuan@scenerg.com

SKYPEPARTICIPANTS

Angela MorelliInternational Expertan.morelli@me.com

Bruno BozzettoStudio Bozzettoamministrazione@studiobozzetto.com

Carlo GiupponiUniversity Ca’ Foscaricgiupponi@unive.it

Chiara TonelliFondazione Veronesichiara.tonelli@unimi.it

Cristiano MaggipintoItalian MoFAcristiano.maggipinto@esteri.it

Davide RampelloEXPO 2015davide.rampello@expo2015.org

Gian Antonio StellaCorriere della Seragstella@rcs.it;

Marco PaoliniWritermichela.signori@jolefilm.it

Marian PatrickUNESCO Centre Water Cooperationmarian.patrick@siwi.org

Marianne KjellenSIWImarianne.kjellen@siwi.org

Ramon LlamasWater Observatory / Fundacion Botinmramonllamas@gmail.com

Rozemarijn Ter HorstWater Youth Networkroosterhorst@gmail.com

Tori TimmsWaterAidtoritimms@wateraid.org

WWAP SECRETARIAT

Michela MilettoWWAP Coordinator a.i.m.miletto@unesco.org

Simone GregoProgramme Officers.grego@unesco.org

Lucilla MinelliAdvocacy Officerl.minelli@unesco.org

Barbara BracagliaProgramme Assistantb.bracaglia@unesco.org

Francesca GrecoProgramme Officerf.greco@unesco.org

Simona GalleseCommunications Officers.gallese@unesco.org

Angela Renata Cordeiro OrtigaraProgramme Consultanta.ortigara@unesco.org

Laurens ThuyProgramme Consultantl.thuy@unesco.org

Marco TonsiniVideo/Graphic Designerm.tonsini@unesco.org

Arturo FrascaniOffice Assistanta.frascani@unesco.org

Lisa GastaldinAdministrative Assistantl.gastaldin@unesco.org

Michele BrensacchiSecurity Officerm.brensacchi@unesco.org

Lucia ChiodiniAdministrative Clerkl.chiodini@unesco.org

Greta Di FlorioInterng.di-florio@unesco.org

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An important milestone of the Project preparatory

process was marked on 21-22-23 January 2015 when a large “write-shop” was held at WWAP

UNESCO premises in Italy, gathering more than 80 participants from all over the world. The meeting represented an unprecedented effort to bring together representatives of Academia, Donor Organizations, NGOs, UN Agencies, private sector, civil society, youth and women

networks, renowned movie Studios, animators,

journalists and authors to develop the five court-métrages and five monologues at the core of the project. The meeting thus set the basis for the production of the short movies that will commence in February/March 2015 - depending on the timing set by the fundraising campaign.

The event was conceived to be ‘boundary

breaking’ between the scientific community and the creative world. The Project gave a unique opportunity for this collaboration to happen and pursue the common goal that is: communicating sound scientific evidences and notions through the very incisive mediums of film, animation and written word. To participants that were not able to attend the event in person, was given the chance to take part in the discussions through

video conferencing.

The objectives of the meeting were to:

Set the scene for the project “The Water Rooms”

in the context of EXPO 2015 and beyond;

Ensure a first round of communication on the

project and inform stakeholders;

Get scientists, experts and creatives together to discuss and confront each other;

Agree on a list of scientific topics to be covered by each short movie;

Brainstorm and draft preliminary storylines for the movies and monologues;

Reach out to potential partners and sponsors and collect expressions of interest.

HIGHLIGHTS of “THE WATER ROOMS” write-shop21-23 January 2015

WWAP PREMISES, VILLA COLOMBELLA

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The first day opened with welcoming messages from the institutional panel chaired by Mrs. Michela Miletto (WWAP Coordinator a.i.). Mrs. Miletto introduced the mandate of WWAP UNESCO as international hub for global water assessment that has the responsibility to

communicate key messages on freshwater

resources and information on their status. “The Water Rooms” Project marks a shift in WWAP’s awareness raising strategy that now looks

beyond the usual audience of policy makers and

water administrators and tries for the first time to reach out to the public at large and tell the

story of water in a compelling and emotional way. Mrs Flavia Schlegel (UNESCO Assistant

Director General for Natural Sciences) echoed the messages

of WWAP’s flagship product, the World

Water Development Report, coordinated

together with UN-

Water Members and

Partners, which clearly

demonstrates the

need for new and more comprehensive water

resources assessments. Because without modern assessments based on sound information systems and water management approaches looking at

the advancements in technology and scientific knowledge, it will not be possible to achieve

the ambitious Sustainable Development Goals that the international community is about to commit to. Mr. Cristiano Maggipinto (Plen. Min., Italian Ministry of Foreign Affairs) reaffirmed the importance of water issues in the framework

of the theme addressed by the Universal

Exposition 2015 “Feeding the planet, energy for life” and for the activities undertaken by the Italian development cooperation in general. He then wished success to the community gathered

around “The Water Rooms” initiative.

Mr. Neil Ford (Director of External Relations and Public Information of UNESCO) recalled that 2015 is going to be a huge year for the entire international community, starting with the Universal Exposition in Italy dedicated to food security, the final ratification of the Sustainable Development Goals, and the agreement on climate change at COP21 (and the 70th Anniversary of UNESCO). We need to communicate beyond our specialized communities and generate more understanding of why these issues are so important. He then

praised that a creative meeting like this is not only a wonderful idea to take issues of water

security and make them relevant for a wider

audience; it is also a rare example of “breaking the usual system” by bringing communicators

and water specialists to work in the same group

as integral and essential parts of the same job. On behalf of Silvano Rometti, Assessor of Umbria Region, Angelo Viterbo conveyed the greetings and wishes to the participants of the meeting encouraging the deliberations to address the wide spectrum of water resources management

and thanked WWAP for the innovative initiative in cooperation with so many renowned partners. Prof. Lucio Ubertini (Chair holder, UNESCO Chair

wednesday 21st januaryfinding common ground

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on Water Resources Management and Culture) welcomed everybody in the beautiful premises of Villa Colombella. He recalled the story of the establishment of WWAP Secretariat in the Villa and the roots of the Water Resources Research

and Documentation Centre (WARREDOC) established in 1985 by the University for Foreigners of Perugia. He expressed his best wishes for a fruitful meeting. Mr. Francesco Miggiani (Institutional Affairs Advisor, Expo Venice S.p.A.) presented Aquae Venezia 2015. Aquae Venezia is a satellite exhibition of Expo Milano running from May through October

2015. Consistently with the nature of the city Venice it will be entirely focused on water as fundamental element of life.

Aquae Venezia has an articulated programme of exhibitions, experiential activities, conferences, workshops, and technological innovations crafted around four major issues and a special session on meteorology. He concluded by

saying that Expo Venice is very proud of the cooperation with WWAP UNESCO for this project and looks forward to host “The Water

Rooms” at Aquae Venezia.

As introduction to the Project, “La Repubblica” journalist and animation expert, Luca Raffaelli, made an historical overview of the role played

by animation, cinema and comics in conveying complex messages in a very immediate way. Images are powerful means to connect people without using words

and overcome language barriers.

Mrs. Lucilla Minelli, WWAP Advocacy Officer, presented “The Water Rooms” project in

details, explaining the genesis of the idea, the sequential

itinerary of the five different rooms, the type of realization chosen (five monologues and five short movies) and the preparatory process leading up to the production of the movies. She also stressed the importance of sharing the

ownership of the initiative, which translates in human and financial investments needed to bring the project to life.

Before a tour-de-table introducing all participants to the meeting, the five Studios and Animators were given the floor to introduce themselves and present their showreels (i.e. short video portfolios). Each participant then chose a “Room” to join for the working group brainstorming. The

five different groups composed by scientists, communicators and creatives brainstormed and discussed the following issues: 1) the key scientific concepts to be addressed by each video (on the basis of preparatory material distributed prior

to the meeting); 2) the type of story to tell and matching animation technique to use. On this same day, two inspiring videos

[“Grasshoppers” by Bruno Bozzetto and “Man” by Steve Cutts] introduced by the artists themselves were served to the participants as “"Food for Thought"”.

The brainstorming sessions were wrapped up

at the end of the first day with debriefings from WG Rapporteurs in a session chaired by Neil Ford. A few highlights:

Daniella Bostrom and Shammy Puri – Room 1: The focus is on the geological history of Earth and the

water cycle (told by a particle of water and her/his infinite life cycle), subsequently shifting attention to the anthropogenic impacts on the hydrological

cycle thereby stressing the finite nature of the resource and the need for a next phase in human development.

Marco Petitta and Franca Schwarz – Room 2: The focus should be on the scientific knowledge of water distribution on Earth with an eye to explore

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Throughout the second day, the working groups

focused on drafting the preliminary storylines for each short movie based on the discussions

and consensus achieved the previous day.

Another “Food for Thought” video screening took place after lunch to reflect on possible difficulties that groups may encounter when trying to compromise and reach mediated

solutions in given participatory exercises. The video “Pace of Peace” and the accompanying

documentary introduced by Luca Raffaelli stimulated a reflection on common goals being a stronger driver than individual interests.

The afternoon concluded with a plenary session, chaired by Stefano Burchi and Lucilla Minelli, to further elaborate on the role of the

Monologues in the Project. It was emphasized that the purpose of these short but inspirational speeches -intertwined with the movies- is to

THURSDAY 22nd JanuaryStoryline Development

the different uses of water in our society (green and blue water). Virtual water is explained by making the public identify itself as a key player.

Mish Hamid and Lorenzo Mattarolo – Room 3: The topic of the water-food-energy-environment

nexus is approached from both the personal and community point of view. In addition, possible solutions such as behavioral changes and improved allocation mechanisms were pinpointed.

Lesha Witmer and Nelson Gomonda – Room 4: Discussions started off by defining the meaning of governance, the concepts of top-down and

bottom-up approaches and highlighting the importance of inclusiveness in decision-making

processes. Water cannot be taken for granted

and responsibilities and duties must be shared.

Aaron Wolf – Room 5: The “alluring” topic of water wars

could be explored by showing trends in water availability,

population statistics, human-induced pollution, and conflicts over time. Special focus could be given to transparency, accountability

and participation aspects that can make the difference between cooperation and conflict.

Day 1 concluded with a cocktail dinatoire, giving the participants the opportunity to relax after a long and intense but fruitful day of debates.

ensure and enrich the transition from one room to another, thereby also adding related but “out-of-

the-box” evocative messages. The writers engaged for this “mission” (Giuliano Marrucci, Marco Paolini, Luca Raffaelli and Gian Antonio Stella) were given the stage to share their ideas. The latter ranged from the proposal to bring a spiritual prayer to the

world by Mr. Paolini, to a an angry cry-out message

addressing the past and present mistakes made in

water politics by Mr. Stella, to engage and question the audience over their knowledge of the water

resource by Mr. Marrucci.

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The last day commenced with a plenary session

dedicated to the aspects of communicating and supporting the Project. During this session Mrs. Michela Miletto and moderator Mr. Andras Szollosi-Nagy elaborated upon the outreach strategies associated with the project and

invited the participants to come forward with proposals for contributions. Representatives such as Daniella Bostrom (UN-Water), Marco Petitta (IAH), Neil Ford (UNESCO) and Kusum Athukorala (Sri Lanka Water Partnership), among others, indicated their interest in providing

support. The 3-day event thenreached a crucial point with the final debriefing by the creatives, chaired by Kusum Athukorala in which they

presented their findings and gave an overview of the work done together with the scientists and brought forward their suggestions and ideas for the storyline of their own “Room”.

ROOM 1 - The hydrological cycleDouwe van der Werf presented a rough plot setup based on

the adventure of a water

particle in space and time, rapidly going through major

Earth transitions such as ice ages, mass extinctions, climate changes and eventually the rise of the human race and their

impact on the planet and hydrological cycle.

ROOM 2 - Where is water?Based on sketches and a story developed by

FRIDAY 23rd JanuaryFinal Debriefing and Closing Remarks

Steve Cutts, Ottavio Radicati presented an interactive exploration of the planet to discover the Earth's key freshwater stocks; their location, distribution, and state. This could be done through the use of realistic maps and other visualizations. In order to touch onto the topic of virtual water, we would observe the daily routine of a character, similar to that of an ordinary

person, to show the immense impacts that

singularly each of us have on the water resource

and its consumption.

ROOM 3 - NexusSimona Biancalana and Davide Bonazzi proposed to represent the water-food-energy-environment

nexus through several metaphors such as the Rubik’s Cube and the board game “Monopoly”.

In this “game” it would be made clear that the major stakeholders, when not cooperating to achieve successful water management, disrupt

the functioning of the coherent and

interdependent

ecosystems.

In contrast with this, after imposing new

game rules - and

respecting them - the interaction of the users with the natural cycles would be harmonized.

ROOM 4 – Governing waterFrancesca Ferrario introduced the idea of representing the concept of governance with the making of a pizza. In such a form, it can be emphasized that the right amount and choice of the different “ingredients” - such as transparency,

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participation, gender quality, accountability, etc - is fundamental. By following the good recipe, which is found after close collaboration and negotiation among all stakeholders and with due consideration of local factors, the characters eventually manage to bake the perfect pizza together (maybe).

ROOM 5 – War or Peace?Andrea Bozzetto and Pietro Pinetti will work around the theme of water conflicts by making use of very easily understandable animations. The topic could be introduced through graphics

and maps displaying the occurrence of water

conflicts throughout history. The future on the other hand may be represented by a question mark to directly address the audience on the

challenges ahead.

The accompanying discussion was led by Ms.

Kusum Athukorala, in which she stressed the

challenging and extraordinary nature of this exercise and the need to take into account the perspectives of the scientists and experts and merge them with the completely different and

concrete approach of the creatives. She made clear to everyone what major opportunity

this project is, with the potential to affect the thinking of not few, but many thousands,

possibly millions, of people during EXPO 2015 and beyond.

The meeting concluded with the closing remarks delivered by Mr. Francesco De Stefani (Counselor, Italian Ministry of Foreign Affairs),

who praised the effort by WWAP and its partners to reach out to the young generations and infuse the urgent need to protect our precious water

resources; Mr. Nicola Berni (Section Coordinator, Umbria Region) congratulated the participants and WWAP for the innovative and enlightening gathering and reaffirmed the commitment of Umbria Region to enable and support the

development of “The Water Rooms” project.

Mrs. Michela Miletto thanked all participants for the enthusiastic and valid contributions. She embraced the creative wave emanated from the meeting and went as far as suggesting a spin-off of the World Water Development Report in a comics format!

The outcomes of the 3-day “write-shop” will be further elaborated in the weeks ahead,

though remote exchanges (email, webinars and teleconferences) among the creatives, the experts and WWAP Secretariat to make sure that the final scripts deliver the scientific knowledge in the most incisive and entertaining way

possible. The fundraising campaign will continue to mobilize partners and sponsors until reaching the necessary funds for the production of the animations.

VISIBILITY

After the Expo, "The Water Rooms" will become a traveling project to continue raising awareness with live performances and a strong presence online, promoted by UNESCO and its partners through their respective channels and networks. An increasing number of Organizations expressed interest in reproducing and promoting 'The Water Rooms' in different locations worldwide.

A few examples in 2015: UN-Water campaign for World Water Day; selected International Film and Water Festivals all over the world; UNESCO General Conference in Paris; COP21; among others.

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THE PROJECT WILL REACH OUT TO MILLIONS OF PEOPLE

Aquae Venezia (expecting 800.000 visitors) will host "The Water Rooms" once a day for six months, including regular high-level performances once a month.

Expo Milano, where 20 millions of people are expected, will also dedicate special session(s) to "The Water Rooms" in the Zero Pavilion.

All the partners of the Project will benefit from an ample media coverage, both at local, national and international level, through press, web and social medias (Youtube, Facebook, Vimeo, Twitter).

KEY BENEFITS OF SPONSORING “THE WATER ROOMS”

Get your brand seen by and meet the key actors active in promoting sustainable water management and the protection of the environment

Gain ideal branding opportunity through exhibition spaces in Aquae Venice and other selected events

Make your voice heard in the global debate on sustainable development through the online gateway provided by UNESCO and its partners

Reach out to the world!

KEY BENEFITS O

F SPONSO

RING “THE W

ATER ROO

MS”

26 of 2

6

SPONSORSHIP OPPORTUNITIES

UNESCO is a no-profit Organization. All financial support will directly contribute to the Project.

A full financial reporting of the Project expenses will be available on the Project website.

For sponsorship

enquiries p

lease contact: Lucilla M

inelli, WW

AP

Advocacy O

fficer, l.m

inelli@unesco.org

- (+39) 075 591 10

04

Lisa Gastaldin, W

WA

P A

dmin A

ssistant, l.gastald

in@unesco.org

- (+39) 075 591 10

18

Desig

ned b

y M.To

nsini

ParticiPants and contributors to “The Water rooms” meeting

January 2015