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2015Walthamstow CC – Sponsorship Opportunities

Walthamstow Cricket Committee

February 2015

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Contents

1.0 INTRODUCTION ...................................................................................................................... 3

2.0 BRIEF BACKGROUND INFORMATION FOR WALTHAMSTOW CRICKET CLUB............................... 4

CRICKET CHAIRMAN – DEREK (DEL) STEWARD ............................................................................................ 4

3.0 COLTS CRICKET IS AT THE CENTRE OF OUR CLUB...................................................................... 5

COLTS CRICKET ..................................................................................................................................... 5

REPRESENTATIVE CRICKET ....................................................................................................................... 5

CLUBMARK........................................................................................................................................... 6

INDOOR CRICKET AND WINTER NETS ........................................................................................................ 6

4.0 COMMUNITY.......................................................................................................................... 7

5.0 SPONSORSHIP PROPOSALS ..................................................................................................... 8

MAIN SPONSORSHIP PACKAGE ................................................................................................................. 8

OTHER SPONSORSHIP OPPORTUNITIES ....................................................................................................... 9

ALL MONIES RAISED THIS YEAR WILL GO TOWARDS: ...................................................................................... 9

6.0 MULTIMEDIA STATS ............................................................................................................. 10

CLUB WEBSITE.................................................................................................................................... 10

FACEBOOK ......................................................................................................................................... 10

TWITTER ............................................................................................................................................ 10

Web / Phone App........................................................................................................................ …..10Youtube…………………………………………………………………………………………………………………………………………10

7.0 CONTACTS.............................................................................................................................. 11

PLEASE ALSO FEEL FREE TO VISIT US AT:..................................................................................................... 11

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1.0 Introduction

In 2012 Walthamstow Cricket Club celebrated its 150th anniversary and has spent over 100 years at

its home ground, Bulk Walk, Greenway Avenue, Walthamstow.

The Club consider itself to be at the heart of the local community and aims to provide cricket

facilities for all ages. We engage with local stakeholders as well as outside organisations wishing to

use our facilities.

Our Cricket Committee is seeking sponsorship from local companies to support fundraising for new

equipment, ground upkeep and investment in our colt section which will help the ongoing success of

this community focussed Club.

We believe that there are real opportunities for local businesses to demonstrate its support of the

local community through our Club, our website and our open days and that in turn the Club can offer

its facilities for the benefit of companies, its clients and staff.

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2.0 Brief Background Information for Walthamstow Cricket Club

WCC was founded in 1862 and have been at the current site at Greenway Avenue for over 100 years

becoming a multi- sports club in 1925 when the tennis section was formed (originally grass courts

now all weather). A squash section was started in the 1970’s and continues to thrive. The club is

open all year round and has an active social section from all sports.

Over the years we have had members who have played senior county cricket for Essex. In addition

we have produced many colts of both sexes who have represented county and district age group

sides with distinction. We field four teams in the Shepherd Neame Essex League.

Our colts section is flourishing and now has over 90 members, the highest it has been for some years.

As a Club we have always recognised the need to be part of the local community and engage with

local key stakeholders. We currently have a number of outside organisations using our facilities (e.g.

Brownies, Girl Guides and local schools) and try to rent out the ground for corporate hire during the

week to offset our overheads. Recent refurbishment of the pavilion was facilitated through a

charitable grant and as a result more modern features were installed to allow the physically disabled

better access.

The cricket section is run by the cricket committee. Our primary aim in to uphold the spirit of cricket

and to ensure the successful running of the section. A lot of our time is spent trying to raise money

to support the section, its activities and the upkeep of the ground and equipment. The section is

chaired by Del Steward.

Cricket Chairman – Derek (Del) Steward

Del is an extremely well respected member of the Club and previously

represented the 1st XI in the 1960’s and 70’s. He has been actively

delivering cricket to local schools for many years and has managed the

Waltham Forest District sides for 47 years. In 2009 he was awarded the

ICC Centenary Medal for Services to Grassroots Cricket and in 2010 the

Daily Telegraph Unsung Hero of British Sport title. He champions the Spirit

of Cricket and our motto, “Fellowship is Life”.

The committee is drawn together from all levels of the cricket club and

meets on a monthly basis to monitor and improve all areas of the Club

performance.

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3.0 Colts Cricket is at the Centre of our Club

Colts CricketWalthamstow CC has a thriving Colts section which provides the backbone for the successfulfuture of the club and a legacy for local cricket within a diverse community. Our qualifiedcoaches look after up to 80 children at our training sessions each week. We run teams for theage groups listed below, who as well as playing weekly friendlies, compete in the stated cupcompetitions:

Under 11- Haydn Davies Cup

Under 13- Peter Coe Cup, Len Steniford Cup, Met Board Cup

Under 15- Cox and Kings Cup, Met Board Cup

Under 16- Essex County Cricket Club Matchplay Competition

The colts play teams from Essex and North East London and as they develop, go on to play forour senior teams. Several have represented Essex, London Schools and the District in recentyears. Waltham Forest is an area with a higher than average proportion of low income andsingle parent families. One of the greatest benefits of colt cricket at Walthamstow is thatchildren play sport rather than spend unsupervised time on the streets. By offering childrenthe opportunity to play friendly and then league cricket, we feel that we provide positiveyouth engagement and help to grow a legacy for cricket in Waltham Forest. Most coltmembers are dependent on the Club as they live too far from alternative teams given thatrelatively few of their parents can drop them off and collect them.

Representative CricketWe have provided junior and more recently senior players for Essex representative teams in the

recent past. In recent seasons we have had two girls represent Essex CCC, both going on to

England training camps and one representing the England Development XI as well as playing for

Australian state side Tasmania. Nigel Bloch has represented the Essex 50+ and 60+ team and

several of our colts represented their respective age groups at county level and district level.

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Clubmark

We are proud to say that as of 28/05/2012 Walthamstow CC holds an ECB “Clubmark” accreditation.

The ECB describes Clubmark as:

“The ECB continues to work with Sport England on the pioneering club accreditation scheme

‘Clubmark’ to develop a vibrant and healthy club cricket infrastructure.

By registering to work towards ECB Clubmark, clubs join a growing number of cricket clubs across

England and Wales that are prioritising junior development, creating a benchmark for high quality

community club cricket.

ECB Clubmark gives clubs an opportunity to write and implement new procedures as well as

acknowledge existing practices. Cricket clubs are required to present evidence and demonstrate

implementation across four different themes, culminating in the production of a Club Development

Plan.

The four themes are:

* Duty of Care and Safeguarding Children

* The Cricket Programme

* Knowing your club and its Community – One Game

* Club Management”

This demonstrates the club has been recognised in its ability to safely coach and develop children’s

cricket and provided cricket to the community whilst actively promoting the spirit of cricket. This is

something the club is very proud of and underpins the values of the club.

Indoor Cricket and Winter NetsThroughout the winter we have entered two senior league teams and six colts’ teams into the

indoor Metropolitan Cricket League. We have also had weekly training sessions at Peter May

Sports Centre for both seniors and colts. This keeps the club spirit and training going during the

off-season.

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4.0 Community

The club is very keen and committed to serving both the local and wider community. In the last few

years the club have hosted or supported the following community activities or events on top of

providing cricket for all.

Community Fun Day – Hosted in association with the Wood Street Residents, attended by

over 1000 people and official opened by the Mayor of Waltham Forest.

Sports Days – local schools and community groups such as the Girl Guides have used the

facilities free of charge for their sports days

Cancer Awareness – Players for the 1st XI took part in a prostate cancer awareness video

which helped raised over £500k at a corporate charity event.

Charity Events – the club has been used by several local organisations and charities to host

fundraising events for local charities including Haven House.

Introductory Coaching – the club has provided free coaching programs for community

members new to the game both adult and juniors.

The club have hosted corporate matches – other companies have hired the ground to use

for corporate games against clients and rival firms.

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5.0 Sponsorship ProposalsWalthamstow can offer a wide range of sponsorship opportunities for companies, from shirtsponsors to web adverts.

Please note that the prices and packages are negotiable (and exclude VAT, whereapplicable) and can be tailored to suit your com pany or organisation

Main sponsorship package

1. Match day league shirts with your company printed logo £4,250 over a 3 year period.(£3,000 for Sponsorship and £1,250 for 50 new shirts to ensure all members wear them).Your logo will also appear on pre match training wear.

2. Pitch side advertising boardsa. Advertising boards - if item 1 is taken

up then 2 boards will be included inthe package additional boards will be£150 / per annum each (notincluding production costs)

b. Advertising board - if item 1 is nottaken up £250 / per annum each(not including production costs)

The above packages will also include:

Online Advertising including mailing out your own promotional material to our mailinglist, or perhaps an advert on the bottom of our weekly news bulletin.

Exposure at club events such as the very popular CAMRA/industry recognised BeerFestival which attracts hundreds of people from all over London and further afield.

Sponsors evening or afternoon with pitch hire and buffet tea. The Club would be morethan happy to raise a team to play your company XI one evening. You could use thisevent to raise money for charities you support.

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Other sponsorship opportunities

1. Club Player of the year award (handed out at a presentation evening post season) -£250

2. 1st, 2nd, 3rd and 4th XI player of the year - £50 each3. Scoreboard sponsorship - £750 per annum

4. Saturday league home team match day sponsorship - £50 each5. Club cotton polo shirts, your company logo on shirts - £2006. £50 donation per £1,000 spent on a Club specific company trade card by every

Walthamstow member at our local branch of your company.7. Multimedia / Online Exposure, links on our Facebook, Twitter and iPhone/Android apps

are free with any of the above sponsorships or £100 for exposure on all three mediaoutlets. Please see details in section 5.0 for extent of our coverage.

We also offer an affiliates section on our club website, where will promote yourbusiness and any events. This comes at a fee of £25 per year

All monies raised this year will go towards:

Funding to keep expanding and improving our community coaching schemes, juniorcoaching and look to provide specific coaching sessions for girls and persons withdisabilities.

Ground improvements - New mowers, benches, roll on covers, portable training nets

We host several fundraising events throughout the year also which this and the exposure we

can give you would afford your company an excellent opportunity to further raise their profile in

the local area.

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6.0 Multimedia Stats

Club WebsiteWebsite Stats (01/01/2014 – 31/01/2015)

8,869 separate visits to the website

34,247 individual page visits at an average of 5.16 pages viewed per visit

4510 visits came from organic (i.e. Google) searches, 3011 visitors enter the site directusing the web address and 1348 came via a referral or link from another site.

o 137 from www.stowcc.org

o 156 from Facebook and Mobile Facebook

o 184 from one particular group email sent to members

o 158 from Time Out Magazine

Other links include: walthamstowscene.org, sq-sports, londonist.com, Wikipedia.org,walthamstowmemories.net, perfectpint.com

More detailed reports are available on request.

Facebook

286 “likes” Our Page is also linked to groups who use the clubhouse. We also have posts reposted

by other local community groups in the area.

Twitter

884 followers; including local MP Stella Creasy (who often retweets our posts), Localcommunity groups, rival cricket clubs and players, local and national businesses andcurrent and former members.

Often rewteeted by “Cricket World” who circulate the tweets in a newsletter to allthe UK clubs who follow them.

Web/Phone App

Over 200 registered users

Available on iTunes and Google Play.

The app allows news stories to be sent to all registered users/members (over 200) withpush notifications. Our latest results fixtures will be available as well as a dedicatedsponsors page.

Youtube

Dedicated Youtube channel

Clips of games, events and charity work we have done have been uploaded.

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7.0 ContactsFor more details please contact:

Jack WingroveCricket Section SecretaryWingrove.j@hotmail.com07967868323

David PortmanCricket Section TreasurerDavid.portman1@gmail.com07846847223

Matt GuestWebsite/Social Media Administratormatthewguest@hotmail.co.uk07846276331

Please also feel free to visit us at:

http://walthamstowcc.hitscricket.comwww.facebook.com/StowCCwww.twitter.com/WalthamstowCC