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The Voice of Real Estate in West Central Ohio MAY 2015 ISSUE 14 OFFICERS Dick Clark President Tim Heinz President-Elect Kim Eilerman Vice President Tammy Breneman Past President BOARD OF DIRECTORS Dawne Anderson Dawn Arheit Ralph Haggard Jason Liening Maria Sanko Tim Stanford CEO Roxann Shaffer West Central Association of REALTORS® 400 S. Cable Road Lima, OH 45805 Phone: 419.227.5432 Fax: 419.229.1842 www.wcare.net NOTICE As of January 1, 2015 The board office will no longer accept cash payments. Credit Card, Check, or Money Order ONLY. INSIDE THIS ISSUE New Members/Offices..………2 Condolences…………………..2 Birth Announcements………...2 Legally Speaking……………...2 Upcoming Meetings/Events.... 2 Realtor Safety Tip……………..2 Mar BOD Mtg Minutes………..3 Lima Tax Assessment Info.….3 RPAC Auction 2015…………..4 Affiliates………………… …..5-6 Our first four success tips included designing our life, assessing our business, determining the annual cost of our life and business (including our dreams and what we would like to do, be, or have in our life in the future) and finally determining where the business would come from, our sources of business. It is time now to plan our marketing strategy to reach those sources. The traditional marketing plan for real estate is a costly “shotgun approach.” In other words, we throw money at many marketing efforts and send that marketing out to the universe. We then hope that buyers and sellers see our marketing and respond to us. Let me say this, HOPE IS NOT A STRATEGY. The “rifle approach” to marketing makes much more sense. This type of marketing is targeted only to your chosen sources of busi- ness. The “rifle approach” saves money, saves time and is more effective. This system is truly simple. Let’s look at the fictional business plan for Tom Terrific. With the example below you can transfer your own numbers to the system and start your new year with a plan. Success Tips #5: ‘Rifle approach’ to marketing By “Coach” Jackie Leavenworth Ohiorealtors.org Tom Terrific : Chosen sources of business for the new year (based on Tom’s past two year’s of business) : Tom’s next step is to decide what tools he wants to use to market to each of his elected sources : Tom Terrific database tools: Postcards, letters, emails, telephone calls, face-to-face opportunities Tom Terrific open house tools: Invitations, a lot of signs, open house packets for visitors, registration system, follow up note cards, follow up phone calls, follow-up drip campaign You get the idea, write a list of the tools you will use to work each of your elected sources. In our next tip we will discuss how to create an action plan using those tools. Stay tuned for your future tips and enjoy the journey… Income needed (including taxes) $125,000 Average commission per side (after broker split) $5,000 Closed sides/units needed 25 Database (sphere of influence) 70 percent 18 units Open house 3 units Website 2 units Geographic farm 1 unit Online reviews (Zillow, Trulia, etc.) 1 unit

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The Voice of Real Estate in

West Central Ohio M A Y 2 0 1 5 I S S U E 1 4

OFFICERS

Dick Clark

President

Tim Heinz

President-Elect

Kim Eilerman

Vice President

Tammy Breneman

Past President

BOARD OF DIRECTORS

Dawne Anderson

Dawn Arheit

Ralph Haggard

Jason Liening

Maria Sanko

Tim Stanford

CEO

Roxann Shaffer

West Central Association of REALTORS®

400 S. Cable Road Lima, OH 45805 Phone: 419.227.5432 Fax: 419.229.1842

www.wcare.net

NOTICE

As of January 1, 2015

The board office will no

longer accept

cash payments.

Credit Card, Check, or

Money Order ONLY.

INSIDE THIS ISSUE

New Members/Offices..………2

Condolences…………………..2

Birth Announcements………...2

Legally Speaking……………...2

Upcoming Meetings/Events.... 2

Realtor Safety Tip……………..2

Mar BOD Mtg Minutes………..3

Lima Tax Assessment Info.….3

RPAC Auction 2015…………..4

Affiliates………………… …..5-6

Our first four success tips included designing our life, assessing our business, determining the annual cost of our life and business (including our dreams and what we would like to do, be, or have in our life in the future) and finally determining where the business would come from, our sources of business. It is time now to plan our marketing strategy to reach those sources.

The traditional marketing plan for real estate is a costly “shotgun approach.” In other words, we throw money at many marketing efforts and send that marketing out to the universe. We then hope that buyers and sellers see our marketing and respond to us. Let me say this, HOPE IS NOT A STRATEGY. The “rifle approach” to marketing makes much more sense. This type of marketing is targeted only to your chosen sources of busi-ness. The “rifle approach” saves money, saves time and is more effective.

This system is truly simple. Let’s look at the fictional business plan for Tom Terrific. With the example below you can transfer your own numbers to the system and start your new year with a plan.

Success Tips #5: ‘Rifle approach’ to marketing

By “Coach” Jackie Leavenworth

Ohiorealtors.org

Tom Terrific:

Chosen sources of business for the new year (based on Tom’s past two year’s of business):

Tom’s next step is to decide what tools he wants to use to market to each of his elected sources:

Tom Terrific database tools: Postcards, letters, emails, telephone calls, face-to-face opportunities Tom Terrific open house tools: Invitations, a lot of signs, open house packets for visitors, registration system, follow up note cards, follow up phone calls, follow-up drip campaign You get the idea, write a list of the tools you will use to work each of your elected sources. In our next tip we will discuss how to create an action plan using those tools. Stay tuned for your future tips and enjoy the journey…

Income needed (including taxes)

$125,000

Average commission per side (after broker split)

$5,000

Closed sides/units needed 25

Database (sphere of influence) — 70 percent

18 units

Open house 3 units

Website 2 units

Geographic farm 1 unit

Online reviews (Zillow, Trulia, etc.) 1 unit

West Central’s Online CE Resource

To enroll in a Continuing Education class go to:

http://www.wcaremls.net

Then select West Central’s Online Education link, from there you can select a class and use the discount code offered monthly !!

Upcoming Meetings

May 6 @ 8:30 AM

Board Meeting

Welcome New Members

Robert Gamble Jr.– Bee Gee Realty

Robbin Kramer– HER Realtors

Ronnie LaRoche– Vern Eldridge Realty

Teresa Watkins– Real Living CCR, Realtors

Realtor Safety Tip

Tip #3

Don’t be too public

Limit the amount of personal information you share. Consider advertising without using your photograph, home phone number and/or home address in the newspaper or on business cards. Don’t use your full name with middle name or initial. Use your office address—or list no address at all. Giving out too much of the wrong informa-tion can make you a target.

Our Deepest Sympathy

To the family and friends of Ed Schwieterman, who passed away on April 10.

Our thoughts and prayers are with you.

Page 2

Legally speaking: The Case of the Deceptive Buyer By Lorie Garland, OAR Assistant Vice President of Legal Services , Ohiorealtors.org

New Arrivals

Congratulations to Margo Behnfeldt

of ADOT Appraisal Service on the birth

of her daughter, Carly Ann Behnfeldt,

born February 4th, 8 lbs 1 oz.

Welcome New Affiliates

John England– First Federal Community Bank

The OAR Legal Assistance Hotline receives an array of real estate-related legal questions — including license law issues, disclosure, contract law, ethics and commission problems, among others. In an effort to help you work within the law, our “Legally Speaking” series spotlights some of the timely questions

that are being asked by REALTORS. This one involves the implication of not being forthright…

Q: I am a dual agent in a transaction. I know my buyer has not been truthful with the seller regarding his intentions for use of the property. Can this cause a problem for me?

A: Yes, and a recent Guernsey County appellate court decision proves the point. In this case, the agent, a dual agent, knew the buyer was looking to purchase property where he could lease or sell the property’s mineral rights. The agent also knew that the buyer told the seller he was purchasing the property solely for the use of pasture for cattle or other livestock. After closing, the seller learned of the lease and eventual sale of the property’s mineral rights and sued the buyer and the agent for breach of fiduciary duty, fraudulent misrepresentation and fraudulent inducement.

The buyer entered into a settlement agreement with the seller for $450,000. The case proceeded against the agent. The agent admitted that he breached his fiduciary duties to the seller by not cor-recting the buyer’s known false statement and that his silence was an affirmative adoption of the false statement. The agent also admitted that the false statement was material to the transaction as it affected the sales price for the property.

Due to the agent’s admissions, the trial court granted the seller’s motion for summary judgment. The court found that the agent breached his fiduciary duty to the seller by intentionally misrepresenting the true value of the property and by persuading the seller to sell the property for less than the true value, causing damages of $1,206,100. The damage amount was the true value of the property ($2,116,100) comprised of the amount for the leasing and eventual sale of the property’s mineral rights by the buyer, minus the amount the buyer paid for the property ($460,037) and the buyer’s settlement amount ($450,000). The trial court’s decision was upheld on appeal.

Upcoming Events

2015 RPAC Auction

Thursday, May 7 @ 5:30 PM

See pg. 4 for details

MLS TIP Linking a Virtual Tour to a Listing There are fields to enter a virtual tour on the listing entry screen in Listing Maintenance, whether entering or modifying a listing.

First, be sure to select "Yes" from the "Virtual Tour Y/N" field. (the naming may differ slightly in your MLS).

The "Virtual Tour URL" will then be mandatory. This is the web address of your virtual tour. You will need to enter thehttp://before the web address to make the link active on your listing (unless specifically directed otherwise).

Once your listing is saved, the virtual tour button will be available on your listing for others to view.

Page 3

BOARD OF DIRECTOR’S MEETING

Wednesday, March 11, 2015 at 8:30 AM

President Dick Clark called the meeting to order at 8:30. President Elect Tim Heinz, Vice President Kim Eilerman, Past Presi-

dent Tammy Breneman, Dawne Anderson, Dawn Arheit, Ralph Haggard, Jason Liening, Maria Sanko and Tim Stanford were

present.

There was a quorum.

Agenda approved.

February minutes approved.

February financial statements accepted for filing.

Approved new member: Richard L. Heyne, Heyne Appraisals, LLC

Approved Roxann signing Realtor Property Resource contract.

Approved 2015 Advertising, Community Service and Golf committees.

Reviewed Pages 4-6 of Bylaws – approved as written no amendments.

Approved expenditure of $425.00 for Legislative Chairman to attend Spring/Legislative conference and dinner.

Meeting adjourned

It is the responsibility of the purchaser and their title company /attorney / agent to thoroughly check with the City and the County PRIOR to purchase to determine if any City assess-ments are pending placement on the property taxes. This may include sidewalk assessments or property maintenance charges and penalties if the property had received property mainte-nance code violation citations in the past.

Purchasers must check with the City for assessments not yet placed with the County Auditor, and check with the County Audi-tor for currently posted charges AND for charges received for placement but not yet posted

CITY OF LIMA PROPERTY MAINTENANCE CHARGES NOT YET

PLACED ON TAXES CAN BE VERIFIED AT:

City of Lima Department of Community Development’

50 Town Square

Lima OH 45801

419 221-5146

[email protected]

SIDEWALK ASSESSMENTS CAN BE VERIFIED AT:

City of Lima Public Works Department

50 Town Square

Lima OH 45801

419 221-5288

[email protected]

ALLEN COUNTY PROPERTY TAXES- ALL TAXES PLACED OR

PENDING PLACEMENT:

Allen County Auditor’s Office

Allen County Courthouse

301 North Main St. Lima, Ohio 45801

419-223-8520 [email protected]

In cases of Sheriffs or foreclosure Sale where final closing date may be after the initial auction and offer to purchase , investigation into pending charges must be made immediately

prior to the auction date.

All charges placed with the County - as currently assessed or pending placement are to be paid to the County.

If not yet assessed or received by the County payment is to be made to the City.

Removals are rarely granted and will be reviewed on a case by case basis to determine if proper due diligence was exercised by the buyer or an error in placement has occurred.

Notice: City of Lima Tax Assessments

PLEASE SHARE THIS INFORMATION WITH POTENTIAL BUYERS, REALTORS, TITLE COMPANIES AND ATTORNEYS

Page 4

THANK YOU TO OUR GREAT AFFILIATES

Page 5

First Federal Bank

Gwen Sackinger

2526 Shawnee Road

Lima, Ohio 45805

P: 419 221-1312 F: 419 222-7434

[email protected]

First Federal Bank

Elaine Evans

230 E. Second Street

Delphos, Ohio 45833

P: 419 695-1055 F: 419 695-5749

[email protected]

Fifth Third Bank

Greg Elmore

39 West Whipp Rd.

Dayton, OH 45459

P: 937 436-4714 F: 937 319-4142

[email protected]

First Lima Title Agency

Pam Jennings

1617 Allentown Ste 100

Lima, Ohio 45805

P: 419 228-2272 F:419 228-3779

[email protected]

Huntington National Bank

Lisa Harding

631 W. Market Street

Lima, Ohio 45801

P: 419 222-3241 F: 877 413-1164

[email protected]

Kilco Title Agency

Ed Pedlow

119 N. West St, Ste 101

Lima, Ohio 45801

P: 419 228-8989 F: 419 228-9111

[email protected]

Chase

Jennifer Lombardi NMLS#295570

500 S. Main Street

Findlay, OH 45840

P: 419 424-7517 F: 866 628-9709

[email protected]

Chase

Chris Hines NMLS#407073

2665 Ft. Amanda Rd.

Lima, OH 45804

P: 419 221-5877 F: 866-316-9044

[email protected]

Citizens National Bank

Mary Ann George

201 N. Main Street

Lima, Ohio 45801

P: 419 224-0400 F: 419 229-2095

[email protected]

AmeriFirst Home Mortgage

Rex Whetstone

1075 Shawnee Rd, Suite B

Lima, OH 45805

P: 419-234-7310 F: 419-932-6675

[email protected]

American Bank

B. J. Burden

150 E. Campus Blvd.

Columbus, Ohio 43235

P: 419 230-0184 F: 419 648-9984

[email protected]

Farm Credit Svc of Mid-America

Patty Amstutz

1120 Elida Avenue

Delphos, Ohio 45833

P:419 695-6000 x. 27623 F:419 695-6007

[email protected]

First American Home Buyers Protection

Dawn Weinbrecht

3460 E. Lincolnshire Blvd.

Toledo, Ohio 43606

P: 419 494-2054

[email protected]

Buckeye Home Inspectors

Jim Doseck

918 West Auglaize St

Wapakoneta, OH 45895

P: 567-356-7493

[email protected]

Chase

Cynthia R. Sawmiller NMLS#824021

801 Defiance Street

Wapakoneta, OH 45895

P: 419 739-3651 F: 855-244-0221

[email protected]

Huntington National Bank

Chrisa McGhee NMLS451617

631 W. Market Street

Lima, Ohio 45801

P: 419 226-6020 F: 877 238-4052

[email protected]

First Lima Title Agency

Staci L. Freeman

1617 Allentown Ste 100

Lima, Ohio 45805

P: 419 228-2272 F:419 228-3779

[email protected]

American Home Shield

Elizabeth Kimbler

10100 Atchison Rd.

Dayton, OH 45458

P: 800-735-4663 C: 937-716-3557

[email protected]

Fifth Third Bank

Jack Hayzlett

1311 Bellefontaine Street

Wapakoneta, OH 45895

P: 419-738-7158 F: 419-738-9610

[email protected]

Fifth Third Bank

Greg Roebuck

225 North West Street

Lima, OH 45801

P: 419-229-4450 F: 937-886-4758

[email protected]

Lawyers Title Agency

David A. Rodabaugh

234 N. Main Street

Lima, Ohio 45801

P: 419 228-3330 F: 419 228-3304

[email protected]

Lawyers Title Agency

Pam Wobler

234 N. Main Street

Lima, Ohio 45801

P:419 228-3330 x 4 F:419 228-3304

[email protected]

First Federal Community Bank

John England

130 S. Main St., Suite 108

Bellefontaine, OH 43311

P: 937-565-4557 F: 937-565-4514

[email protected]

Liberty National Bank

Angela Hersh

118 S. Main Street, P. O. Box 135

Ada, Ohio 45810

P: 419 634-5015 F: 419 634-0335

[email protected]

THANK YOU TO OUR GREAT AFFILIATES

Page 6

The Union Bank Company

Kim Verhoff

100 S. High Street

Columbus Grove, Ohio 45830

P:419 659-2141 x 4224 F:419 659-2069

[email protected]

Union National Mortgage Co

Rex Grasz

1338 E. Perkins Avenue

Upper Sandusky, OH 43351

P: 419-310-0847 F: 866-269-6372

[email protected]

TopMark Federal Credit Union

Michelle Boughan

3800 S. Dixie Highway

Lima, Ohio 45806

P: 419 879-1500 F: 419 879-2223

[email protected]

Superior Title, LLC

Angie Allen

4230 Elida Rd

Lima, Ohio 45807

P: 419 221-5341 F: 419-227-5258

[email protected]

Superior Federal Credit Union

Michelle Snyder

4230 Elida Rd.

Lima, Ohio 45807

P: 419 879-3491 F: 419 227-5258

[email protected]

ServPro of Lima

Norman Nelson

1390 Findlay Road

Lima, Ohio 45801

P:419 516-4990 F: 419 516-4991

[email protected]

Northwest Title Services

Chris DuBois

101 N. Elizabeth Street

Lima, Ohio 45801

P:419 222-1122 F: 419 224-6181

[email protected]

The State Bank

Tony Konecny

930 W. Market St

Lima, OH 45805

P: (419)348-1115 F: (419)227-8369

[email protected]

The Lima News

Natalie Buzzard

3515 Elida Road

Lima, Ohio 45807

P: 419 223-1010 F: 419 221-2884

[email protected]

Liberty National Bank

Vicky Gilbert

118 S. Main St.

Ada, OH 45810

P: 419-634-5015

[email protected]

Liberty National Bank

Joyce Rostorfer

100 E. Franklin Street, P. O. Box 234

Kenton, Ohio 43326

P: 419 673-1217

[email protected]

TopMark Federal Credit Union

Ana Ford

3800 S. Dixie Highway

Lima, Ohio 45806

P: 419 224-2941 F: 419 224-6338

[email protected]

Sullivan Insurance Agency

Grant Sullivan

606 W. North Street

Lima, OH 45801

P: 419-229-5010

[email protected]

Rite Cut Property Maintenance

James Benvenuto

519 N. Jackson Street

Lima, OH 45801

P: 419-204-8047

[email protected]

Neidert’s Mowers

Mark Kline

507 E. Kiracofe St.

Elida, OH 45807

P: 419-331-5296 F: 419-331-5296

[email protected]