sy d n e yr e ta i lf e st i va l

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e v e n t i n f o r m a t i o n

t h e v e n u e a l e x a n d r i aa l e x a n d r i a , s y d n e y

a p r e m i u mf a s h i o n

t r a d ee v e n t

sy d n e yr e ta i lf e st i va l

our miss ion

#support l o c a l

Sydney Retail Festival and Melbourne Retail Festival are premium fashion trade events, open to all areas of the fashion industry.

Our team are passionate about supporting and promoting the high calibre of Australian designers who are looking to connect with the fashion industry’s movers and shakers.

Our retail events allow local buyers, wholesalers and designers to develop new business relationships.

it’s a terrific event, a long time coming,

a n d s o i m p o r t a n tf o r o u r i n d u s t r y .may it continue to thrive.”

– m e l a n i e s h e p p a r d

“

A true celebration of the Australian Fashion Industry’s community and innovation, the event fosters an environment to showcase designs, share wisdom, collaborate and above all provide a space for equal opportunity.

With a 'community over competition' mentality, we believe that through our events retailers large and small can discover and assist individuals who may end up being our nations next leading designers.

The events give local buyers an opportunity to discover exciting newbrands in the increasingly competitive Australian fashion retail landscape and local designers the platform to promote their stories as well as receive invaluable feedback.

a f a n t a s t i c e v e n t , f u l l o f p a s s i o n a t e e n t r e p r e n e u r s

with a sincere focus on supporting sustainable brandsand genuine sharing of wisdom amongst participants.

- j e r e m y m e l t z e r

“”

our miss ion

#support l o c a l

”m u s t - d o f o r l o c a l &e m e r g i n g d e s i g n e r s .

- h a r r y e l l i s

“ they are fantastic people to work withand i can see this event growing to be a

exhib itor categories

women’s apparelswim

resortactivestreet

menswearchildren’s apparel

sustainable fashionjewellery

accessoriesfootwearsleepwearintimatesmaternity

curveconsulting

manufacturingtechnology

textileshomewares n e w

gifts n e wtravel n e wbeauty n e w

we have been extremely pleased with the sales madeat the events and the new accounts generated.

at srf 2018 we connected with retailers includingwho has become our largest wholesale account to date.

we have made invaluablecontacts and connections.

we will absolutelycontinue to exhibit.

“

”

“you’re multi-time exhibitors at our events.what brings you back? ”

finding buyers and creatingmeaningful relationships canbe hard to juggle along withrunning a fashion business.mrf really helpedbridge the gap betweenconsumers and my label.

we have our own showroom but

coming to an eventlike this exposes youto a lot more buyers,especially international buyers.

i made contact withpotential clientsand got representative wholesaleorders. i met likeminded brands inthe same stage as ours.

2 5 + b r a n d s h a v e e x h i b i t e d w i t h u s t w i c e o r m o r e .

“”

”

“

“”

“how supportive wasour events team? ”

the staff werewonderful -always availableto lend a hand.”

“

“

- t i m e i v c h a n g e

thanks again for organizing everything.

you made it very easyfor the team to come andit was really appreciated.”

- e l o d i e

from day one I felt the teamat mrf really took the time tounderstand my label, our coreclientele and vision forb2b expansion.it was an absolutepleasure workingwith the wholeteam at mrf.”

“

“

“ we had amazingsupport fromthe organiserswho followed up withconstructive feedbackto help us grow.it was a huge learningexperience for us.”

your teamwere all sogenerousand kind.”

“

“

i ’m looking for brandsthat are connectingwith trends and aremodern and innovative.brands that have anidentity and knowwhat they want.”

every srf 2018 exhibitorhad the opportunity toconnect with amazon. amazon added 60 newbrands from thesrf 2018 event.

major groups registeredto attend past events:

it’s really good to be ableto see the products in person.you can see the quality. you don’t always getthat working in an online business. people onlysend through look books. we’re always lookingfor new brands.” - t e s s a

- peri r idge

i ’m here tosupport

independenttrade shows that

support australiandesigners.

i ’m open when itcomes to brands.husk is all about

discovery.

it is sobeneficial.

as a buyer youget approached

by new brandsall the time

but seeingand feeling

the productall in the one

spot is amazing.

“what is the benefit of attending as a buyer?”

i ’ve had afew people

pass me theirlook booksand ranges,

so i ’m excitedto see what’sout there to

support local.- chivy chan

it’s great to see,feel and touch

brands you havebeen sent a

look book of.it’s lovely

to meet thedesigner and have

that personalexperiencewith them.

- jessica dunlop

highlights2 0 1 9

12-13 february 2019, meat market, north melbourne

simply put. yourevent was fantastic!balloons, branding, staff,volunteers, it was so nice!”

“

illustrations by sara sidari

hosted by:danielle

collismodel, presenter,

influencer

jessicadunlop

owner & buyer,coco & lola

the future of retailt u e s d a y f e b 1 2 - 1 1 a m

2019 trend predictions & top tips for staying ahead of the game.

chivychan

melaniesheppard

owner,seagulls of st kilda

writer & entrepreneur,the slumber loft

lawrencepiggott

creative director,brand collective

kimwestwood

founder &managing director

shopping links

social shake up!w e d n e s d a y f e b 1 3 - 1 1 a m

the fashion industry’s most social savvy movers, shakers andtrailblazers on how to harness the power of social media

sarahczarnuch

effiekats

formermiss tourism

australia

designer &influencer

jeremymeltzer

founder,i=change

periridge

head of buying,husk

what buyers wantt u e s d a y f e b 1 2 - 2 p m

australia’s top fashion buyers reveal exactly what they’re looking for

suealali

holliesweet

category buyer,general pants co.

operations &distribution manager

the lofft agency

i really appreciate allthe promoting and yourstaff are lovely.”

b a s e d o n t h e p r o m o t i o n b e f o r e t h e e v e n t ,s o m e b r a n d s w e r e c o n t a c t e d b y b u y e r s ,t r a n s l a t i n g i n t o s a l e s b e f o r e t h e f e s t i v a l .

t h e p r o m o t i o n p r i o r t o t h ee v e n t w a s d o n e v e r y w e l l .i t h i n k w e c o u l d a t t r i b u t e a h a n d f u l o fn e w s o c i a l m e d i a f o l l o w e r s t o t h i s . ”

“- t i m e i v c h a n g e

“

“

we had some fantastic us and ukbuyers talking to us about brandsthey want to showcase overseas. for a local aussiedesigner that is huge!”

“ i have met somereally great buyers.i have met a pr fashion agency, i havemet buyers from myer and smallerboutique buyers.”

sy d n e yr e ta i lf e st i va l

2 0 1 9 h i g h l i g h t s14-15 september 2018, the venue alexandria

a g r e a t v i s i o nt h a t w o r k s w e l l f o r e x i s t i n ga n d e m e r g i n g b r a n d s . it’s always great to mix brands, established brandshold weight but new and sustainable brands hold alot of new ideas also.” – j a m i e a z z o p a r d i

c e l e b r i t y s t y l i s t

“

saturday 15th september 2018

featuring:

10:30am - 11.30amfashion influencefashion journalists & fashion influencers:how to grow & engage your brand

public relationsdirectoreffie&co

stephaniecarden

kimwestwoodfounder &managing directorshopping links

janicebreen burnseditorvoxfrock

fashionjournalist

pattyhuntington

model, presenter,influencer

daniellecollis

featuring:helenandersondirectorandersonbrockhurstenterprises

media expert, ceo& non-executivedirector

deborahthomas

directoreffie&co

effie young

team leader - advisoryservices & consumeraustrade

joelsmouha

founder & ceosunshine coast internationalfashion festival

jacintarichmond

saturday 14th september 20182:00pm - 3.00pmbuilding a brand:locally & globally

friday 14th september 2018

featuring:

10:30am - 11.30amsustainability & sourcing

alexandrasmartfounder &managing directorginger & smart

sustainabilityeditor-at-largevogue australia

clarepress

ceoaustralianfashion council

davidgiles-kaye

founderi=change

jeremymeltzer

founding ceooutland denim

jamesbartle

featuring:

friday 14th september 20182:00pm - 3.00pmthe power of curve

belindawallergeneral managermarketingjeanswest

chelseabonnerfounderbella management

australianfashion model

robynlawley

curvy model &advocate, founderhear us roar

blaisemccann

panel discussionshosted by:

model , presenter,influencer

danielle collis

i made some good connectionsa n d h a v e a l r e a d y h a d f o l l o w u p f r o ms e v e r a l b r a n d s p r e s e n t a t t h e e v e n t . ”“

- j o e l s m o u h at e a m l e a d e r - a d v i s o r y

s e r v i c e s & c o n s u m e ra u s t r a d e

srf was a valuable andenjoyable event to attend.b r a n d c o l l e c t i o n s , n e t w o r k i n g a n d t h ee d u c a t i o n a l p a n e l d i s c u s s i o n s w e r e a l lp a r t o f w h a t m a d e t h e e v e n t s o s u c c e s s f u l . ”

- j a m e s b a r t l eo u t l a n d d e n i m

“

d e s i g n e rr u n w a y

display runways brought to you by:

Liz SharpABIA MAKE-UP ARTIST OF THE YEAR 2017

CONTENT CREATOR // GARÇON // FASHION STYLIST

t h i s w a s t h e fi r s t t i m e t o l úp a r t i c i p a t e d i n a r u n w a y .it was very special.”

“

40+ exhibitors participatingin 4 runway shows.

feb 12-13 2019, meat market, north melbourne2 0 1 8 h i g h l i g h t s28-29 march 2018, the australian events centre

“ f o r n e w b r a n d s t h e s e l f e d u c a t i o n o fbeing involved is invaluable.”

– j a c i n t a r i c h m o n dc e o , s u n s h i n e c o a s t

i n t e r n a t i o n a lf a s h i o n f e s t i v a l

wednesday march 2812:00 pm SUSTAINABILITY &ETHICAL SOURCING

wednesday march 283:00 pm DESIGN

thursday march 2911:00 am MAKE EXPOSURE &OPPORTUNITY WORK FOR YOUR LABEL 

wednesday march 281:30 pm STYLIST DISCUSSION PANEL

jacinta richmondfashion industry mentor@dea _ strega jacintarichmond.comfounder & ceosunshine coast international fashion festivalsunshinecoastfashionfestival.com

thursday march 2912:00 pm PR & MARKETING WORKSHOP

EVENT HOST & MCDANIELLE COLLIS

melinda tually

@fash _ rev _ ausnz fashionrevolution.org

@ndless _ newnormal ndless.com.audirector ndless: the new normal

australian co-ordinator fashion revolution

courtney holmfounder a.bch@courtneyholm abch.world

steph gabrielfounder & director oceanzen bikini@stephyygabriel oceanzenbikini.com

erin singdirector & co-founder modern currency@erinsing @modern.currencymoderncurrency.com.au

thursday march 292:00 pm BETTER THAN YOUMARKETING THAT YOU SHOULDBE DOING BUT ARE NOT

adam jacobsdigital marketing expertlinkedin.com/in/adamjacobsonlineatom

thursday march 291:00 pm CREATING THE PERFECT CAMPAIGN

melissa nixoneditorial stylist@melissanixon19 melissanixon.com

kate radfordhair & makeup artist@kateradfordmua kateradford.com

liane hurvitzphotographer@lianehurvitz _ photographer lianehurvitz.com

lucy king

@mrslucyking countryroadgroup.com.ausustainability manager country road group

emily edwardsdesigner & fashion director@huntrlnd huntrlnd.com@stylebkofficial stylebk.co

@jamieazzopardi jamieazzopardi.com.au

jamie azzopardicelebrity stylist & blogger

@deboraschultz au.sports.yahoo.com

deb shultzseven network sport stylist

@afc _ curated ausfashioncouncil.com

david giles-kayeceo australian fashion council

michelle palmerdirector & co-founder modern currency@mish _ palmer @modern.currencymoderncurrency.com.au

2018 SEMINARS &WORKSHOPS

There are so many things I amlooking forward to at the event.But mostly we’re here tobuild and grow as a brand.”

“

GRADUATE SHOWCASE COLLECTIONRUNWAY SHOW

“

“

The experience gained fromthis event in no small partlead to me engaging myfirst European agent and

Looking forward to creatingmore brand awarenessexpanding into moreboutiques and get�ingmore exposure.

Thats whyI’m at MRF.”

showcasing atParis HauteCouture FashionWeek A/W 2018.”

sy d n e yr e ta i lf e st i va l

1 6 - 1 7 s e p t e m b e r 2 0 1 9t h e v e n u e a l e x a n d r i aa l e x a n d r i a , s y d n e y

c o n t a c t t h e e v e n t s t e a mf o r d e t a i l s

sy d n ey r e ta i l f e st i va l .com. aui n f o @ s y d n e y r e t a i l f e s t i v a l . c o m . a u