the value of real partnerships
DESCRIPTION
Innovations for sustainability can be realized more effectively through cross-sector industry partnerships.TRANSCRIPT
February 2012
The Value of Real Partnerships
Definition of a Partnership
Definition of a Partnership
Mutual = “common” interests
Provocative Statement of the Day #1
There’s no such thing as a real partnership….
Provocative Statement of the Day #2
…and that’s a good thing.
Why?
Because results are amplified when each party
is honest about its own self-interest.
About Summerhill Impact
Vision:
A future where individuals and organizations value and
always make better choices for a sustainable planet.
GOVERNMENT CORPORATIONS CIVIL SOCIETY
THE RESULT: Significant, tangible and transformative environmental impact across Canada.
Our Approach
Determine the End State.
Gather People Around You.
Engage the Public to Take Action.
Generate Results.
Analyze the Data. Repeat.
Voted #23 in 2011 Best Workplaces in Canada
What is Mow Down Pollution?
Mow Down Pollution encourages people to
replace their old two and four-stroke gas-
powered lawn and garden equipment with cleaner alternatives.
Results
• More than 55,000 pieces of old lawn equipment permanently retired • 2,000 tonnes of GHGs and smog-forming pollutants saved • In 2011, 27 million media impressions • Entering its 12th year
Our Self Interest
To drive our agenda:
1. Gas-powered lawn equipment releases about 80,000 tonnes of
emissions in Canada every year, using 151 million litres of gas.
2. Operating a two-stroke gas-powered lawn mower for one hour can
emit as much pollution as driving a car over 320 km.
3. In one year, the average two-stroke gas-powered mower can emit
the same amount of smog pollutant as the average car travelling
about 3,300 kilometres – almost the distance between Toronto and
Edmonton.
4. Gas-powered mowers with four-stroke engines are 70% more
efficient than their two-stroke counterparts. Electric mowers are
even more efficient, reducing pollution by 90%.
What I learned About Working with THD
1. Understand their timing.
2. Push, but you’ll only get so far.
3. Don’t back down on your agenda, they’ll respect you even more.
Seventeen Years of Growth in Canada
CDN 180 stores
Over 27,000
associates strong
#1 consumer destination
for DIY projects
Canadian market
leader
US Story: Over 2,066
stores
US Story: Fiscal 2010
Sales $68 Billion Over 40,000 articles in
our assortment
THD Destination for Product Authority
Leader for new products, brands and innovation
Value
Innovation / Assortment
Customer Experience
Focused on Everyday
value
Innovative Assortments
Same for Less or
More for Same/Less
Driving Value For Our Customer
Challenge is to create environmentally friendly and sustainable products & packaging
Products need to be priced right and deliver same results with little change to how a customer uses the product.
Focus on best practices around the environment.
Help us educate our associates on the benefits of your products
Environment & our Customer
Our Self Interest
Product Authority + HI Leadership
1. Customer is evolving (savings – short/long term)
2. Over 27,000 Orange Aprons = knowledge and product authority
3. Innovation & environmental leadership
4. Category ownership
What I learned About Working with SI
1. Listen, ask why/why not, listen again.
2. Don’t date - get married (its about commitment)
3. Don’t back down on your agenda, they’ll respect you even more.
Thank You!
Corey Diamond Managing Director Summerhill Impact 416-922-2448 x227 [email protected] twitter.com/SummerhillCorey facebook.com/SummerhillGroup
Paul Berto Director, Corporate Communications & External Affairs The Home Depot (416) 412-4924 [email protected] @homedepotcanada @pbgoalie31 facebook.com/homedepot