the unexpected benefit of interactive prototypes in new product development
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The Unexpected Benefit of Interactive Prototypes in New Product Development When the development of interactive prototypes involves many individuals from a diversity of specialties throughout development, it changes the way the network approaches development. When individuals from different perspectives (such as engineering and marketing) work together to develop and build an abundant number of interactive prototypes, new opportunities for cooperation, collaboration, and harmony emerge. Fewer tasks must be defined explicitly. Tacit knowledge is developed. The construction and maintenance of To-Do lists can be minimized because corrections are more likely to be made in real-time instead of adding items to a backlog for processing at a later time. Frequent attempts to integrate deliverables drive the network to become more cohesive. Appreciation of other perspectives improves. Situational awareness improves. The ability of the network to adapt improves. Network agility improves. The orientation of the network becomes more implicit. The potential for innovation improves. The potential for innovation spans the current project, the next project, and adjacent projects. Individuals retain enhanced capabilities for future development projects with other networks. Produced by Mark A Hart, NPDP, OpLaunchTRANSCRIPT
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The Unexpected Benefit of Interactive Prototypes in New Product Development
Mark A Hart, NPDP
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Sequential Development
•Select one idea
•Scope the project
•Craft business model
•Develop the product
•Test internally
•Produce prototypes
•Test externally
•Craft communications
•Launch the product2
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Administration
•Formal management process
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Administration
•Formal management process
•Resource management process
•Other explicit processes, checklists, procedures, and practices
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Sequential Development
•Select one idea
•Scope the project
•Craft business model
•Develop the product
•Test internally
•Produce prototypes
•Test externally
•Craft communications
•Launch the product5
Agile / Lean
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Common Uses of Prototypes
•Produced quickly by functional specialists to evaluate design parameters
•High-fidelity integration of components from multiple disciplines
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Interactive Prototypes
•Users perform tasks
•Users solve problems
•Fast feedback
•Detect mismatches
•Reveal difficiencies
• Impact orientation
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Interactive Prototypes
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Improve user experience [UX]
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Unexpected Benefit
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Changes the way the network approaches development
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Unexpected Benefit
•New opportunities for cooperation, collaboration, and harmony
•Reduction of the innovation gap
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Unexpected Benefit
•Fewer tasks defined explicitly
•Tacit knowledge developed
•Real-time corrections
•Cohesion
•Appreciation of other perspectives
•Situational awareness
•Network agility
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Unexpected Benefit
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The potential for innovation improves
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OODA Loop Sketch adapted from Boyd’s “The Essence of Winning and Losing” 1995
Feedback, Feed Forward, and Implicit Guidance & ControlFeedback, Feed Forward, and Implicit Guidance & Control
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Unexpected Benefit
•Development capabilities of the network are enhanced
•Development approach becomes more recursive
•Development Experience [DX] improves
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Developing Winners: Assimilating the Insights Encapsulated in Boyd's OODA Loop
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www.Developing-Winners.com
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The Unexpected Benefit of Interactive Prototypes in New Product Development
Mark A Hart
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www.OpLaunch.com
Twitter: @OpLaunch
16 December 2013